The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00Normal Brand Balboa City Peacoat
Crane's Country StoreLow stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00 -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal Brand Women's Apres Chevron Sweater
Crane's Country StoreLow stockThe novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Olivia Pointelle Sweater
Crane's Country StoreLow stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99
The Normal Brand Women's Arvada Fair Isle Sweater Dress
Crane's Country StoreLow stockArvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99Save 34% -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00 -
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00
The Normal Brand Leather Patch Dano Hat
Crane's Country StoreOut of stockThe Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...
View full detailsOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00Sold out -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreLow stockRoadtrip V-Neck SweaterTop down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the roa...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00Save 37% -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $66.00$66.00 - $66.00Current price $66.00
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreLow stockElena Crewneck Sweater Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit feat...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $66.00$66.00 - $66.00Current price $66.00Save 43% -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00
Normal Brand Wallet
Crane's Country StoreOut of stockInspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00Sold out -
Original price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00Normal Brand Women's Aria Crepe Button Thru Maxi Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...
View full detailsOriginal price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00 -
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00
Normal Brand Pin High 5 Panel Hat
Crane's Country StoreOut of stockOriginal price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00Sold out -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00
Normal Brand Mountain Overshirt
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00Save 31% -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Tentoma Western Shirt
Crane's Country StoreLow stockTimelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00Save 25% -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Sweater Hoodie
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Marilyn Knit Pant
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (X...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00The Normal Brand Slub Tulip Dress
Crane's Country StoreLow stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 100%...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00
Normal Brand Women's Cut Off Shorts
Crane's Country StoreOut of stockCut Off ShortsSay hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be ...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00Sold out -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00
Normal Brand Freshwater Short Sleeve Button Up Shirt
Crane's Country StoreLow stockFreshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00Save 25% -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00Sold out -
Original price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $84.00$84.00 - $84.00Current price $84.00
Normal Brand Women's Two-Way Button Down Cardi
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $84.00$84.00 - $84.00Current price $84.00Save 30% -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Sold out -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00Normal Brand Womens James Canvas Workwear Pant
Crane's Country StoreLow stockNormal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00
