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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $138.00 - Original price $138.00
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    Current price $138.00

    Normal Brand Women's Apres Chevron Sweater

    Crane's Country Store
    Low stock

    The novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...

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    Original price $138.00 - Original price $138.00
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    Current price $138.00
  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    Normal Brand Women's Olivia Pointelle Sweater

    Crane's Country Store
    Low stock

    This classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...

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    Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00
  • Original price $295.00 - Original price $295.00
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    $295.00
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    Current price $295.00

    Balboa City Peacoat

    Crane's Country Store
    Low stock

    Balboa City PeacoatThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don...

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    Original price $295.00 - Original price $295.00
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    Current price $295.00
  • Original price $130.00 - Original price $130.00
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    $130.00
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    Current price $130.00

    Normal Brand Women's Lola Quarter Zip Sweater

    Crane's Country Store
    Low stock

    The Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...

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    Original price $130.00 - Original price $130.00
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    $130.00
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    Current price $130.00
  • Original price $30.00 - Original price $30.00
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    Current price $30.00

    The Normal Brand Leather Patch Dano Hat

    Crane's Country Store
    Out of stock

    The Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...

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    Original price $30.00 - Original price $30.00
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    Current price $30.00
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  • Original price $188.00
    Original price $188.00 - Original price $188.00
    Original price $188.00
    Current price $139.95
    $139.95 - $139.95
    Current price $139.95

    The Normal Brand Women's Carmy Heritage Cardigan - Closeout

    Crane's Country Store
    Low stock

    Carmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...

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    Original price $188.00
    Original price $188.00 - Original price $188.00
    Original price $188.00
    Current price $139.95
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    Current price $139.95
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  • Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $97.99
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    Current price $97.99

    The Normal Brand Women's Arvada Fair Isle Sweater Dress

    Crane's Country Store
    Low stock

    Arvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...

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    Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $97.99
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    Current price $97.99
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  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $66.00
    $66.00 - $66.00
    Current price $66.00

    Elena Crewneck Sweater

    Crane's Country Store
    Low stock

    Elena Crewneck Sweater Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit feat...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $66.00
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  • Original price $42.00 - Original price $42.00
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    $42.00
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    Current price $42.00

    Normal Wallet

    Crane's Country Store
    Out of stock

    Inspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...

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    Original price $42.00 - Original price $42.00
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  • Original price $34.00 - Original price $34.00
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    $34.00
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    Current price $34.00

    Normal Brand Pin High 5 Panel Hat

    Crane's Country Store
    Out of stock

    Original price $34.00 - Original price $34.00
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    $34.00
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    Current price $34.00
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  • Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $88.00
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    Current price $88.00

    Normal Brand Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $88.00
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    Current price $88.00
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  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
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    Current price $89.00

    Normal Brand Tentoma Western Shirt

    Crane's Country Store
    Low stock

    Timelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
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    Current price $89.00
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  • Original price $115.00 - Original price $115.00
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    $115.00
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    Current price $115.00

    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    Original price $115.00 - Original price $115.00
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    Current price $115.00
  • Original price $88.00 - Original price $88.00
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    Current price $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (X...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout

    Crane's Country Store
    Low stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00
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  • Original price $110.00 - Original price $110.00
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    $110.00
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    Current price $110.00

    Kalo Shirt Dress

    Crane's Country Store
    Low stock

    Kalo Shirt DressLong sleeves, dropped shoulders, and a cinched waist give this dress an effortlessly feminine appeal.

    Original price $110.00 - Original price $110.00
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    Current price $110.00
  • Original price $199.00 - Original price $199.00
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    $199.00
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    Current price $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    Original price $199.00 - Original price $199.00
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  • Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $64.80
    $64.80 - $64.80
    Current price $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Closeout

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

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    Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $64.80
    $64.80 - $64.80
    Current price $64.80
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  • Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $72.00
    $72.00 - $72.00
    Current price $72.00

    Normal Brand Women's Monterosa Turtleneck Sweater - Closeout

    Crane's Country Store
    Low stock

    Soft, cozy, and breathable, this is the chunky turtleneck sweater that's breathable enough to wear all day. Oversized and perfect with a pair of je...

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    Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $72.00
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    Current price $72.00
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  • Original price $30.00 - Original price $30.00
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    $30.00
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    Current price $30.00

    Normal Brand Washed Camp Cap

    Crane's Country Store
    Low stock

    Original price $30.00 - Original price $30.00
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    Current price $30.00
  • Original price $70.00 - Original price $70.00
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    $70.00
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    Current price $70.00

    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Low stock

    Original price $70.00 - Original price $70.00
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    $70.00
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    Current price $70.00
  • Original price $259.00 - Original price $259.00
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    $259.00
    $259.00 - $259.00
    Current price $259.00

    Normal Brand Peacoat

    Crane's Country Store
    Low stock

    Original price $259.00 - Original price $259.00
    Original price
    $259.00
    $259.00 - $259.00
    Current price $259.00
  • Original price $166.00 - Original price $166.00
    Original price
    $166.00
    $166.00 - $166.00
    Current price $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Low stock

    Original price $166.00 - Original price $166.00
    Original price
    $166.00
    $166.00 - $166.00
    Current price $166.00