The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $188.00 - Original price $188.00Original price$188.00$188.00 - $188.00Current price $188.00| /
Brightside Flannel Lined Jacket
Crane's Country StoreLow stockBrightside Flannel Lined JacketWarm, without the bulk. Inspired by the classic hunting jacket, we made this flannel-lined wool shirt jacket with a ...
View full detailsOriginal price $188.00 - Original price $188.00Original price$188.00$188.00 - $188.00Current price $188.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Women's Apres Chevron Sweater
Crane's Country StoreLow stockThe novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Heavy Cord Double Breasted Jacket
Crane's Country StoreLow stockHeavy Cord Double Breasted JacketTry to resist the urge to start smoking a pipe and doing the crossword when you buy this jacket. Our double-breast...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| /
Balboa City Peacoat
Crane's Country StoreLow stockBalboa City PeacoatThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| / -
Original price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| /
The Normal Brand Women's Arvada Fair Isle Sweater Dress
Crane's Country StoreLow stockArvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...
View full detailsOriginal price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
PUREMESO SPLIT SIDE OVERSHIRT
Crane's Country StoreLow stockPUREMESO SPLIT SIDE OVERSHIRTThis Puremeso silhouette is a no-brainer and can virtually be worn with anything whether you're gearing up in our legg...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
Normal Wallet
Crane's Country StoreIn stockInspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Buffalo Sherpa Collar Jacket
Crane's Country StoreMen's Sherpa Collar Buffalo JacketStylish Warmth for Chilly WeatherOur Men’s Buffalo Sherpa Lined Collar Jacket features a Sherpa-lined collar for ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThis sweater features an elevated stripe pattern to create a sophisticated yet cozy autumn look. Made from the luxurious Josefine Tape Yarn, it's a...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Mountain Overshirt
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| /
Normal Brand Women's Athena Column Dress
Crane's Country StoreLow stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| / -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Marianna Raglan Sweater
Crane's Country StoreLow stockMade with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Olivia Pointelle Sweater
Crane's Country StoreLow stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $132.00 - Original price $132.00Original price$132.00$132.00 - $132.00Current price $132.00| /
Normal Brand Women's Rosa Sweater Dress
Crane's Country StoreLow stockThe go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...
View full detailsOriginal price $132.00 - Original price $132.00Original price$132.00$132.00 - $132.00Current price $132.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Fair Isle Surplice Hoodie
Crane's Country StoreLow stockThis hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Brand The Garret Weekend Bag
Crane's Country StoreLow stockOur waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| / -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Brand Top Side Backpack
Crane's Country StoreLow stockWe wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Jimmy Sweater Hoodie
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's Honeycomb Waffle Crewneck
Crane's Country StoreLow stockDesigned in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /
Normal Brand Women's Honeycomb Waffle Overshirt
Crane's Country StoreLow stockWith an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...
View full detailsOriginal price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| / -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Marilyn Knit Tanktop
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /