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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Save 13% Save %
    $72.00
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    Normal Brand Women's Honeycomb Waffle Crewneck

    Crane's Country Store
    Low stock

    Designed in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...

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    $72.00
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    $96.00
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    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
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    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved b...

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    $65.00 - $65.00
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    $58.00
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    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
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    $62.00 - $62.00
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    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...

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    $62.00 - $62.00
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    The Normal Brand Circle Hat

    Crane's Country Store
    Low stock

    The Normal Brand Circle Hat 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit Structured A...

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    $30.00 - $30.00
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    $78.00
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    The Normal Brand Ezra Crepe Cropped Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pea...

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    $78.00
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    Save 25% Save %
    $96.00
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    $72.00
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    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose S2WE...

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    $96.00
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    $122.00
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    The Normal Brand Sonoran Slub Surplice Tank Dress

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print s...

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    $122.00
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    $88.00 - $88.00
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    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...

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    $88.00 - $88.00
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    $96.00
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    The Normal Brand Freshwater Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile...

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    $96.00
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    $96.00
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    The Normal Brand Women's Freshwater Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...

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    $96.00
    $96.00 - $96.00
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    $72.00
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  • kalo 1
    $110.00 - $110.00
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    The Normal Brand Kalo Overalls

    Crane's Country Store

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00 - $110.00
    $110.00
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  • open knit
    $78.00 - $78.00
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    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    $78.00 - $78.00
    $78.00
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    $98.00
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    $49.00
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    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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    $98.00
    $98.00 - $98.00
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  • back tank
    Save 24% Save %
    $82.00
    $82.00 - $82.00
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    $62.00
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    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...

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    $82.00
    $82.00 - $82.00
    $82.00
    $62.00
    $62.00 - $62.00
    $62.00
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  • NORMAL-BRAND-DAY2-_ONMODEL_-2022-02-23-KB5550_2500x.jpg
    $130.00 - $130.00
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    The Normal Brand Tailored Terry Trucker

    Crane's Country Store
    Low stock

    The Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...

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    $130.00 - $130.00
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  • pbag shorts 1
    Save 24% Save %
    $98.00
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    $74.00
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    The Normal Brand Sonoran Slub Paperbag Short

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstr...

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    $98.00
    $98.00 - $98.00
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    $74.00
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  • PIC_4_3fbf11cf-6273-4116-a7be-6625b6d898d6_1500x@2x
    PIC_4_3fbf11cf-6273-4116-a7be-6625b6d898d6_1500x@2x
    $88.00 - $88.00
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    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Low stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    $88.00 - $88.00
    $88.00
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    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Low stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...

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    $44.00 - $44.00
    $44.00
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    $44.00
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    $78.00 - $78.00
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    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Low stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    $78.00 - $78.00
    $78.00
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  • $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Low stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00
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    $0.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    $198.00
    $198.00 - $198.00
    $198.00
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    $98.00
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    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...

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    $98.00 - $98.00
    $98.00
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    $98.00