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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $138.00
    Original price $138.00 - Original price $138.00
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    Current price $43.00
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    Normal Brand Women's Vail Knit Winter Sweater - PRICE DROP

    Crane's Country Store
    Low stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
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    Current price $43.00
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  • Original price $52.00 - Original price $52.00
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    Normal Brand Women's Sydney Cropped Tank

    Crane's Country Store
    Low stock

    Sydney Cropped Tank A sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes....

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    Original price $52.00 - Original price $52.00
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  • Original price $178.00 - Original price $178.00
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    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Low stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    Original price $178.00 - Original price $178.00
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    Normal Brand Women's Straw Sun Hat

    Crane's Country Store
    Low stock

    Straw Sun Hat Specifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom A2HSTRWHTAN9

    Original price $45.00 - Original price $45.00
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  • Original price $96.00 - Original price $96.00
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    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Low stock

    Hi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...

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    Original price $96.00 - Original price $96.00
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  • Original price $142.00
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    Current price $99.00
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    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Low stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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    Original price $142.00
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    Current price $99.00
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  • Original price $110.00 - Original price $110.00
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    Current price $110.00

    Normal Brand Women's Carry All Waxed Canvas Tote

    Crane's Country Store
    Low stock

    Carry All Waxed Canvas Tote Soft canvas base 1 inside side pocket 1 leather branding labels Leather straps Leather zipper pull

    Original price $110.00 - Original price $110.00
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  • Original price $125.00 - Original price $125.00
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    Normal Brand Weekend Waxed Canvas Bag

    Crane's Country Store
    Low stock

    Original price $125.00 - Original price $125.00
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  • Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $50.00
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    Normal Brand Women's Teddy Vest

    Crane's Country Store
    Low stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    Original price $92.00
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  • Original price $118.00
    Original price $118.00 - Original price $118.00
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    Current price $60.00
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    Normal Brand Women's Military Overshirt -PRICE DROP

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $60.00
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  • Original price $82.00 - Original price $82.00
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    $82.00
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    Current price $82.00

    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    Original price $82.00 - Original price $82.00
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  • Original price $108.00
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    Current price $50.00
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    Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Soft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...

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    Original price $108.00
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  • Original price $98.00 - Original price $98.00
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    Normal Brand Surplus Pants

    Crane's Country Store
    Low stock

    Surplus Pants These hi-rise pants offer a relaxed fit for ultimate mobility, but still look sharp. Featuring a paperbag waist, and a front tie belt...

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    Original price $98.00 - Original price $98.00
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  • Original price $92.00 - Original price $92.00
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    Normal Brand Women's Puremeso Weekender Dress

    Crane's Country Store
    Low stock

    We wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...

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    Original price $92.00 - Original price $92.00
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  • Original price $78.00 - Original price $78.00
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    Normal Brand Hybrid Shorts

    Crane's Country Store
    Low stock

    Hybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...

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    Original price $78.00 - Original price $78.00
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    The Normal Brand Women's Active Puremeso T-Shirt Dress

    Crane's Country Store
    Low stock

    Active Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...

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    Original price $78.00 - Original price $78.00
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  • Original price $165.00 - Original price $165.00
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    $165.00
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    Current price $165.00

    Flannel Lined Twill Shirt Jacket Unisex Khaki

    Crane's Country Store
    Low stock

    Flannel Lined Twill Shirt Jacket Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's ful...

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    Original price $165.00 - Original price $165.00
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    Current price $165.00
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    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    The Normal Utility Laptop Bag has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper d...

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    Original price $165.00 - Original price $165.00
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    Current price $165.00