The Normal Brand Weekend Button Down

Meet the short-sleeve button-down that dresses up our unique Active Puremeso fabric. This shirt is so soft to the touch, breathable, and light that it almost feels like a second skin. With its stretchy athletic fit and classic cut, you’ll look sharp without breaking a sweat at both casual and after-hours events.

Active Puremeso

Introducing Active Puremeso (PURE-MAY-SO) – We re-engineered Puremeso for hot weather, and we are so pumped for you to get your hands on it. Lightest weight yet – breathable, soft cotton, polyester, and stretch — this fabric delivers every single time.