The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99| /
The Normal Brand Women's Arvada Fair Isle Sweater Dress
Crane's Country StoreLow stockArvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99| /Save 34% Save % -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
The Normal Brand Slub Tulip Dress
Crane's Country StoreLow stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 100%...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| / -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| / -
Original price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| /
Normal Brand Women's Two-Way Button Down Cardi
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| /
Normal Brand Women's Athena Column Dress
Crane's Country StoreLow stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| / -
Original price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /
Normal Brand Women's Rosa Sweater Dress
Crane's Country StoreLow stockThe go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...
View full detailsOriginal price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /Save 38% Save % -
Original price $122.00 - Original price $122.00Original price$122.00$122.00 - $122.00Current price $122.00| /
The Normal Brand Sonoran Slub Surplice Tank Dress
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print sl...
View full detailsOriginal price $122.00 - Original price $122.00Original price$122.00$122.00 - $122.00Current price $122.00| / -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Cable Sweater Dress
Crane's Country StoreLow stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 30% Save % -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| /
Normal Brand Women's Puremeso Weekender Dress
Crane's Country StoreLow stockWe wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Women's Active Puremeso T-Shirt Dress
Crane's Country StoreLow stockActive Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /