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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $295.00 - $295.00
    $295.00
    $295.00 - $295.00
    $295.00

    Normal Brand Balboa City Peacoat

    Crane's Country Store
    Low stock

    The Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...

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    $295.00 - $295.00
    $295.00
    $295.00 - $295.00
    $295.00
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    $88.00
    $88.00 - $88.00
    $88.00
    $66.00
    $66.00 - $66.00
    $66.00

    Normal Brand Freshwater Short Sleeve Button Up Shirt

    Crane's Country Store
    Low stock

    Freshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...

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    $88.00
    $88.00 - $88.00
    $88.00
    $66.00
    $66.00 - $66.00
    $66.00
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    $42.00 - $42.00
    $42.00
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    Normal Brand Wallet

    Crane's Country Store
    Out of stock

    Inspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...

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    $42.00 - $42.00
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  • Sold out
    $34.00 - $34.00
    $34.00
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    Normal Brand Pin High 5 Panel Hat

    Crane's Country Store
    Out of stock

    $34.00 - $34.00
    $34.00
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    $128.00
    $128.00 - $128.00
    $128.00
    $88.00
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    $88.00

    Normal Brand Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $128.00
    $128.00 - $128.00
    $128.00
    $88.00
    $88.00 - $88.00
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    $118.00
    $118.00 - $118.00
    $118.00
    $89.00
    $89.00 - $89.00
    $89.00

    Normal Brand Tentoma Western Shirt

    Crane's Country Store
    Low stock

    Timelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...

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    $118.00
    $118.00 - $118.00
    $118.00
    $89.00
    $89.00 - $89.00
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    $258.00
    $258.00 - $258.00
    $258.00
    $130.00
    $130.00 - $130.00
    $130.00

    Normal Brand City to Slope Parka

    Crane's Country Store
    Low stock

    Inspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...

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    $258.00
    $258.00 - $258.00
    $258.00
    $130.00
    $130.00 - $130.00
    $130.00
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  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
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    $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00
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  • $70.00 - $70.00
    $70.00
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    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Low stock

    $70.00 - $70.00
    $70.00
    $70.00 - $70.00
    $70.00
  • $259.00 - $259.00
    $259.00
    $259.00 - $259.00
    $259.00

    Normal Brand Peacoat

    Crane's Country Store
    Low stock

    $259.00 - $259.00
    $259.00
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    $259.00
  • $166.00 - $166.00
    $166.00
    $166.00 - $166.00
    $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Low stock

    $166.00 - $166.00
    $166.00
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    $166.00
  • $85.00 - $85.00
    $85.00
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    $85.00

    Normal Brand Puremeso Button Popover

    Crane's Country Store
    Low stock

    Softly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...

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    $85.00 - $85.00
    $85.00
    $85.00 - $85.00
    $85.00
  • $65.00 - $65.00
    $65.00
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    $65.00

    Normal Brand Two Button Henley

    Crane's Country Store
    Low stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Puremeso Weekend Quarter

    Crane's Country Store
    Low stock

    The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $42.00 - $42.00
    $42.00
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    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...

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    $42.00 - $42.00
    $42.00
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    $42.00
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Low stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $98.00 - $98.00
    $98.00
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    $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Low stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    $98.00 - $98.00
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  • $148.00 - $148.00
    $148.00
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    $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Low stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00
  • $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00

    Normal Brand Sea Wool Nep Turtleneck

    Crane's Country Store
    Low stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00
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    $98.00
    $98.00 - $98.00
    $98.00
    $67.00
    $67.00 - $67.00
    $67.00

    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Low stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    $98.00
    $98.00 - $98.00
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    $67.00
    $67.00 - $67.00
    $67.00
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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 37% Save %
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Low stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Fairweather Sweatpants

    Crane's Country Store
    Low stock

    Soft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00