Skip to content
FREE SHIPPING ON ORDERS OVER $90
FREE SHIPPING ON ORDERS OVER $90

The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

Filters

$
$
  • $295.00 - $295.00
    $295.00
    $295.00 - $295.00
    $295.00

    Normal Brand Balboa City Peacoat

    Crane's Country Store
    Low stock

    The Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...

    View full details
    $295.00 - $295.00
    $295.00
    $295.00 - $295.00
    $295.00
  • Save 37% Save %
    $82.00
    $82.00 - $82.00
    $82.00
    $52.00
    $52.00 - $52.00
    $52.00

    Normal Brand Women's Roadtrip V-Neck Sweater

    Crane's Country Store
    Low stock

    Roadtrip V-Neck SweaterTop down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the roa...

    View full details
    $82.00
    $82.00 - $82.00
    $82.00
    $52.00
    $52.00 - $52.00
    $52.00
    Save 37% Save %
  • Save 26% Save %
    $188.00
    $188.00 - $188.00
    $188.00
    $139.95
    $139.95 - $139.95
    $139.95

    The Normal Brand Women's Carmy Heritage Cardigan - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Carmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...

    View full details
    $188.00
    $188.00 - $188.00
    $188.00
    $139.95
    $139.95 - $139.95
    $139.95
    Save 26% Save %
  • Save 57% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $50.00
    $50.00 - $50.00
    $50.00

    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Low stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

    View full details
    $115.00
    $115.00 - $115.00
    $115.00
    $50.00
    $50.00 - $50.00
    $50.00
    Save 57% Save %
  • PIC_1_47389690-1996-4449-8c77-ab8ca291dc35_1500x
    Save 36% Save %
    $138.00
    $138.00 - $138.00
    $138.00
    $89.00
    $89.00 - $89.00
    $89.00

    Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

    View full details
    $138.00
    $138.00 - $138.00
    $138.00
    $89.00
    $89.00 - $89.00
    $89.00
    Save 36% Save %
  • Save 35% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $64.00
    $64.00 - $64.00
    $64.00

    Normal Brand Women's Oslo Fair Isle Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Oslo Fair Isle Sweater - Closeout Pricing!! The custom designed print on this seven guage cotton knit will give your fall wardrobe the pop it nee...

    View full details
    $98.00
    $98.00 - $98.00
    $98.00
    $64.00
    $64.00 - $64.00
    $64.00
    Save 35% Save %
  • Shortstache Co.Garrett King
    $0.00 - $0.00
    $0.00
    $120.00
    $120.00 - $120.00
    $120.00

    Normal Brand Women's Two-Way Button Down Cardi

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

    View full details
    $0.00 - $0.00
    $0.00
    $120.00
    $120.00 - $120.00
    $120.00
  • Save 33% Save %
    $158.00
    $158.00 - $158.00
    $158.00
    $106.00
    $106.00 - $106.00
    $106.00

    Normal Brand Sherpa Collar Cord Trucker Jacket

    Crane's Country Store
    In stock

    A cult classic with a TNB essence, this heavy corduroy jacket is an oversized fit with slightly dropped shoulders, a sherpa collar and lined bodice...

    View full details
    $158.00
    $158.00 - $158.00
    $158.00
    $106.00
    $106.00 - $106.00
    $106.00
    Save 33% Save %
  • Save 10% Save %
    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

    View full details
    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
    $64.80 - $64.80
    $64.80
    Save 10% Save %
  • PIC_3_4b3b4159-c0cc-4e0f-b069-e1428d96f7b1_1500x@2x.jpg
    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo Shortalls. We designed these short overalls to bring a feminine touch to a historically ...

    View full details
    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00
  • open knit
    PIC_1_ee2ec125-3b52-42e9-84a3-9a35e0d8095d_1500x@2x
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...

    View full details
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

    View full details
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • NORMAL-BRAND-DAY2-_ONMODEL_-2022-02-23-KB5550_2500x.jpg
    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00

    The Normal Brand Tailored Terry Trucker

    Crane's Country Store
    Low stock

    The Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...

    View full details
    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00
  • $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Low stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

    View full details
    $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00
  • $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Low stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

    View full details
    $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00
  • LIFESTYLE1_fff37334-e379-4f0d-8cef-641adc6599b2_1500x
    Save 20% Save %
    $198.00
    $198.00 - $198.00
    $198.00
    $158.00
    $158.00 - $158.00
    $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Low stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

    View full details
    $198.00
    $198.00 - $198.00
    $198.00
    $158.00
    $158.00 - $158.00
    $158.00
    Save 20% Save %
  • PIC_1_31fc6608-836d-49e7-87ab-2819bdd1de8b_1500x
    $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

    View full details
    $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00
  • $0.00 - $0.00
    $0.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

    View full details
    $0.00 - $0.00
    $0.00
    $198.00
    $198.00 - $198.00
    $198.00
  • STUDIO_1_e9e1d999-a38e-45b9-92fd-4209ef974045_1500x
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch LeggingThe Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feeling ...

    View full details
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • Save 40% Save %
    $138.00
    $138.00 - $138.00
    $138.00
    $83.00
    $83.00 - $83.00
    $83.00

    Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

    View full details
    $138.00
    $138.00 - $138.00
    $138.00
    $83.00
    $83.00 - $83.00
    $83.00
    Save 40% Save %
  • $178.00 - $178.00
    $178.00
    $178.00 - $178.00
    $178.00

    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Low stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

    View full details
    $178.00 - $178.00
    $178.00
    $178.00 - $178.00
    $178.00
  • unnamed (2)
    Save 46% Save %
    $92.00
    $92.00 - $92.00
    $92.00
    $50.00
    $50.00 - $50.00
    $50.00

    Normal Brand Women's Teddy Vest

    Crane's Country Store
    Low stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

    View full details
    $92.00
    $92.00 - $92.00
    $92.00
    $50.00
    $50.00 - $50.00
    $50.00
    Save 46% Save %
  • $118.00 - $118.00
    $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Women's Military Overshirt

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

    View full details
    $118.00 - $118.00
    $118.00
    $118.00
    $118.00 - $118.00
    $118.00
  • TNB_Fall_2021_Studio_Day2-1259_1500x
    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00

    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

    View full details
    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00