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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Low stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Out of stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Low stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

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    $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00
  • unnamed (2)
    unnamed
    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    Normal Brand Women's Puremeso Weekender Dress

    Crane's Country Store
    Out of stock

    We wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00