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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Women’s Normal Brand Lola Quarter Zip Sweater | Crane’s Country Store
    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00

    Normal Brand Women's Lola Quarter Zip Sweater

    Crane's Country Store
    Low stock

    The Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...

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    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00
  • $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00

    Normal Brand Women's League Sleeveless Polo

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...

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    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00
  • $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00

    Normal Brand Women's Wanderlust Hi-Neck Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...

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    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00
  • $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00

    Normal Brand Sea Wool Nep Turtleneck

    Crane's Country Store
    Low stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00
  • open knit
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00