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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
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    Normal Brand Women's Aria Crepe Lapel Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    Normal Brand Women's Ezra Crepe Getaway Short

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...

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    $92.00 - $92.00
    $92.00
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  • $104.00 - $104.00
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    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    $104.00 - $104.00
    $104.00
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  • $68.00 - $68.00
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    $68.00 - $68.00
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    Normal Brand Women's Wanderlust Tank

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...

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    $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00
  • $110.00 - $110.00
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    Normal Brand Women's Eliza Hi-Neck Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00
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    $72.00
    $72.00 - $72.00
    $72.00
    $64.80
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    $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

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    $72.00
    $72.00 - $72.00
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    $64.80
    $64.80 - $64.80
    $64.80
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    $118.00
    $118.00 - $118.00
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    $99.00
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    $99.00

    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $118.00
    $118.00 - $118.00
    $118.00
    $99.00
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  • $126.00 - $126.00
    $126.00
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    $126.00

    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Low stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    $126.00 - $126.00
    $126.00
    $126.00 - $126.00
    $126.00
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    $128.00
    $128.00 - $128.00
    $128.00
    $109.00
    $109.00 - $109.00
    $109.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    $128.00
    $128.00 - $128.00
    $128.00
    $109.00
    $109.00 - $109.00
    $109.00
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  • Save 35% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $75.00
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    $75.00

    Normal Brand Women's Marianna Raglan Sweater

    Crane's Country Store
    Low stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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    $115.00
    $115.00 - $115.00
    $115.00
    $75.00
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    Save 35% Save %
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    $132.00
    $132.00 - $132.00
    $132.00
    $82.00
    $82.00 - $82.00
    $82.00

    Normal Brand Women's Rosa Sweater Dress

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    $132.00
    $132.00 - $132.00
    $132.00
    $82.00
    $82.00 - $82.00
    $82.00
    Save 38% Save %
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
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    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
    $99.99 - $99.99
    $99.99

    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
    $99.99 - $99.99
    $99.99
    Save 13% Save %
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    $72.00
    $72.00 - $72.00
    $72.00
    $63.00
    $63.00 - $63.00
    $63.00

    Normal Brand Women's Honeycomb Waffle Crewneck

    Crane's Country Store
    Low stock

    Designed in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...

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    $72.00
    $72.00 - $72.00
    $72.00
    $63.00
    $63.00 - $63.00
    $63.00
    Save 13% Save %
  • Save 35% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 35% Save %
  • PIC_3_a693f952-19f0-4d20-a27a-6cfc35baa391_1500x@2x.jpg
    $62.00 - $62.00
    $62.00
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    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
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    $98.00 - $98.00
    $98.00
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    $98.00

    The Normal Brand Logo Leggings

    Crane's Country Store
    Low stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo Shortalls. We designed these short overalls to bring a feminine touch to a historically ...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00
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    $78.00 - $78.00
    $78.00
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    $78.00

    The Normal Brand Ezra Crepe Cropped Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pear...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
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    $96.00 - $96.00
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    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose

    $96.00 - $96.00
    $96.00
    $96.00 - $96.00
    $96.00
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    $122.00 - $122.00
    $122.00
    $122.00 - $122.00
    $122.00

    The Normal Brand Sonoran Slub Surplice Tank Dress

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print sl...

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    $122.00 - $122.00
    $122.00
    $122.00 - $122.00
    $122.00
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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band with...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00

    The Normal Brand Freshwater Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile ...

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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00
  • kalo 1
    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    The Normal Brand Kalo Overalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

    View full details
    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00