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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    Normal Brand Margaret Jacket

    Crane's Country Store
    Low stock

    The Normal Brand Margaret Jacket is Stylish, Elegant, and perfect for a night out.  Fall 2024 Style # F2OMRGRT 

    $168.00 - $168.00
    $168.00
    $168.00 - $168.00
    $168.00
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    $198.00
    $198.00 - $198.00
    $198.00
    $99.00
    $99.00 - $99.00
    $99.00

    Normal Brand Women's Denim Moto Jacket - PRICE DROP - CLOSEOUT!

    Crane's Country Store
    Low stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    $198.00
    $198.00 - $198.00
    $198.00
    $99.00
    $99.00 - $99.00
    $99.00
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