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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $188.00 - Original price $188.00
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    Brightside Flannel Lined Jacket

    Crane's Country Store
    Low stock

    Brightside Flannel Lined JacketWarm, without the bulk. Inspired by the classic hunting jacket, we made this flannel-lined wool shirt jacket with a ...

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    Original price $188.00 - Original price $188.00
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    Current price $188.00
  • Original price $115.00 - Original price $115.00
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    Current price $115.00

    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    Original price $115.00 - Original price $115.00
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  • Original price $148.00 - Original price $148.00
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    Current price $148.00

    The Normal Brand Women's Arvada Fair Isle Sweater Dress

    Crane's Country Store
    Low stock

    Arvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...

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    Original price $148.00 - Original price $148.00
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  • Original price $68.00 - Original price $68.00
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    Current price $68.00

    PUREMESO SPLIT SIDE OVERSHIRT

    Crane's Country Store
    Low stock

    PUREMESO SPLIT SIDE OVERSHIRTThis Puremeso silhouette is a no-brainer and can virtually be worn with anything whether you're gearing up in our legg...

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    Original price $68.00 - Original price $68.00
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  • Original price $198.00 - Original price $198.00
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    Buffalo Sherpa Collar Jacket

    Crane's Country Store

    Men's Sherpa Collar Buffalo JacketStylish Warmth for Chilly WeatherOur Men’s Buffalo Sherpa Lined Collar Jacket features a Sherpa-lined collar for ...

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    Original price $198.00 - Original price $198.00
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  • Original price $130.00 - Original price $130.00
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    Normal Brand Women's Lola Quarter Zip Sweater

    Crane's Country Store
    Low stock

    This sweater features an elevated stripe pattern to create a sophisticated yet cozy autumn look. Made from the luxurious Josefine Tape Yarn, it's a...

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    Original price $130.00 - Original price $130.00
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  • Original price $118.00 - Original price $118.00
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    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Original price $118.00 - Original price $118.00
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  • Original price $126.00 - Original price $126.00
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    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Low stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    Original price $126.00 - Original price $126.00
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  • Original price $138.00 - Original price $138.00
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    Current price $138.00

    Normal Brand Women's Apres Chevron Sweater

    Crane's Country Store
    Low stock

    The novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...

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    Original price $138.00 - Original price $138.00
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  • Original price $128.00 - Original price $128.00
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    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    Original price $128.00 - Original price $128.00
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  • Original price $115.00 - Original price $115.00
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    Current price $115.00

    Normal Brand Women's Marianna Raglan Sweater

    Crane's Country Store
    Low stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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    Original price $115.00 - Original price $115.00
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    Current price $115.00
  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    Normal Brand Women's Olivia Pointelle Sweater

    Crane's Country Store
    Low stock

    This classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...

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    Original price $98.00 - Original price $98.00
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  • Original price $132.00 - Original price $132.00
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    Normal Brand Women's Rosa Sweater Dress

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    Original price $132.00 - Original price $132.00
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  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $115.00 - Original price $115.00
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    Current price $115.00

    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    Original price $115.00 - Original price $115.00
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  • Original price $199.00 - Original price $199.00
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    Current price $199.00

    Normal Brand The Garret Weekend Bag

    Crane's Country Store
    Low stock

    Our waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...

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    Original price $199.00 - Original price $199.00
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    Normal Brand Top Side Backpack

    Crane's Country Store
    Low stock

    We wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...

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    Original price $199.00 - Original price $199.00
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    Current price $199.00
  • Original price $88.00 - Original price $88.00
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    Current price $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    Original price $88.00 - Original price $88.00
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    $88.00 - $88.00
    Current price $88.00
  • Original price $72.00 - Original price $72.00
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    Current price $72.00

    Normal Brand Women's Honeycomb Waffle Crewneck

    Crane's Country Store
    Low stock

    Designed in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...

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    Original price $72.00 - Original price $72.00
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    Current price $72.00
  • Original price $96.00 - Original price $96.00
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    Current price $96.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    Original price $96.00 - Original price $96.00
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    Current price $96.00
  • Original price $65.00 - Original price $65.00
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    Current price $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...

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    Original price $65.00 - Original price $65.00
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    Current price $65.00
  • Original price $88.00 - Original price $88.00
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    Current price $88.00

    The Normal Brand Men's Freshwater Short Sleeve Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Men's Freshwater Short Sleeve Shirt True to size athletic fit Lightweight novelty fabric Signature neck tape Engraved buttons Dama...

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    Original price $88.00 - Original price $88.00
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    Current price $88.00
  • Original price $58.00 - Original price $58.00
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    Current price $58.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    Original price $58.00 - Original price $58.00
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    Current price $58.00
  • Original price $88.00 - Original price $88.00
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    Current price $88.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    Original price $88.00 - Original price $88.00
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    Current price $88.00