The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| /
Normal Brand Balboa City Peacoat
Crane's Country StoreLow stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| / -
Original price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95| /
The Normal Brand Women's Carmy Heritage Cardigan - Spring Closeout Sale!
Crane's Country StoreLow stockCarmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...
View full detailsOriginal price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95| /Save 26% Save % -
Original price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| /
Normal Brand Women's Aria Crepe Button Thru Maxi Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...
View full detailsOriginal price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00| /
Normal Brand Tentoma Western Shirt
Crane's Country StoreLow stockTimelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00| /Save 25% Save % -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Women's Apres Chevron Sweater
Crane's Country StoreLow stockThe novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreLow stockRoadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /Save 37% Save % -
Original price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $106.00$106.00 - $106.00Current price $106.00| /
Normal Brand Sherpa Collar Cord Trucker Jacket
Crane's Country StoreIn stockA cult classic with a TNB essence, this heavy corduroy jacket is an oversized fit with slightly dropped shoulders, a sherpa collar and lined bodice...
View full detailsOriginal price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $106.00$106.00 - $106.00Current price $106.00| /Save 33% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Olivia Pointelle Sweater
Crane's Country StoreLow stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand Women's Oslo Fair Isle Sweater - PRICE CUT
Crane's Country StoreLow stockOslo Fair Isle Sweater - Closeout Pricing!! The custom designed print on this seven guage cotton knit will give your fall wardrobe the pop it nee...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 67% Save % -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99| /
The Normal Brand Women's Arvada Fair Isle Sweater Dress
Crane's Country StoreLow stockArvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $97.99$97.99 - $97.99Current price $97.99| /Save 34% Save % -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00| /
Normal Brand Freshwater Short Sleeve Button Up Shirt
Crane's Country StoreLow stockFreshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00| /Save 25% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Lennox Jersey Button Up
Crane's Country StoreLow stockCrafted from 100% Cotton, this heavy-weight layering piece is a versatile addition to your wardrobe. True to size, the Looped Terry Button Up has s...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's Wanderlust Hi-Neck Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Mountain Overshirt
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00| /Save 31% Save % -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00| /
Normal Brand Women's Marianna Raglan Sweater -PRICE CUT
Crane's Country StoreLow stockMade with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00| /Save 52% Save % -
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00| /
The Normal Brand Leather Patch Dano Hat
Crane's Country StoreOut of stockThe Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...
View full detailsOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00| /Sold out -
Original price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $34.00$34.00 - $34.00Current price $34.00| /
Normal Brand Women's Puremeso LS Henley -PRICE DROP
Crane's Country StoreLow stockThis essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...
View full detailsOriginal price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $34.00$34.00 - $34.00Current price $34.00| /Save 50% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreLow stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 57% Save % -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
Normal Brand Wallet
Crane's Country StoreOut of stockInspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /Sold out -
Original price $15.00 - Original price $15.00Original price$15.00$15.00 - $15.00Current price $15.00| /
Normal Brand Women's Pom Beanie
Crane's Country StoreIn stockThis Women's The Normal Brand Pom Beanie in Charcoal is the perfect addition to your winter, fall, or spring wardrobe. The solid pattern and gray c...
View full detailsOriginal price $15.00 - Original price $15.00Original price$15.00$15.00 - $15.00Current price $15.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Comfort Terry Shirt Jacket
Crane's Country StoreLow stockSweats and chinos had a baby, and it's called Comfort Terry. This fabric is smooth and polished on the outside, plush and comfy on the inside. Nobo...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Women's Puremeso Split Side Top
Crane's Country StoreLow stockCozy yet polished. Made in our signature and best-selling Puremeso, this top is garment-washed for a smooth feel. Featuring a boxy fit that hits at...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /