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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $42.00 - Original price $42.00
    Original price
    $42.00
    $42.00 - $42.00
    Current price $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...

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    Original price $42.00 - Original price $42.00
    Original price
    $42.00
    $42.00 - $42.00
    Current price $42.00
  • Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Low stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Low stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $148.00 - Original price $148.00
    Original price
    $148.00
    $148.00 - $148.00
    Current price $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Low stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    Original price $148.00 - Original price $148.00
    Original price
    $148.00
    $148.00 - $148.00
    Current price $148.00
  • Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00

    Normal Brand Sea Wool Nep Turtleneck

    Crane's Country Store
    Low stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00

    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Low stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00
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  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00
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  • Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Low stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00
  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Fairweather Sweatpants

    Crane's Country Store
    Low stock

    Soft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $75.00 - Original price $75.00
    Original price
    $75.00
    $75.00 - $75.00
    Current price $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Low stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    Original price $75.00 - Original price $75.00
    Original price
    $75.00
    $75.00 - $75.00
    Current price $75.00
  • Original price $48.00
    Original price $48.00 - Original price $48.00
    Original price $48.00
    Current price $36.00
    $36.00 - $36.00
    Current price $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Low stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    Original price $48.00
    Original price $48.00 - Original price $48.00
    Original price $48.00
    Current price $36.00
    $36.00 - $36.00
    Current price $36.00
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  • Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00

    Normal Brand Slub Puremeso SS Henley

    Crane's Country Store
    Low stock

    When we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...

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    Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00
  • Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00

    Normal Brand RTM Trademark Tee

    Crane's Country Store
    Low stock

    We washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00
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  • Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $34.00
    $34.00 - $34.00
    Current price $34.00

    Normal Brand City Lights Honky Tonk Shirt

    Crane's Country Store
    Low stock

    Inspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $34.00
    $34.00 - $34.00
    Current price $34.00
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  • Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00

    Normal Brand Mountain Bear Shirt

    Crane's Country Store
    Low stock

    This is the shirt that you're never going to want to give up on laundry day. Washed with our special fabric softener for unbeatable softness, this ...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
    $32.00 - $32.00
    Current price $32.00
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  • Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Low stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00
  • Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00

    Normal Brand Lambswool Blazer

    Crane's Country Store
    Low stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00
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  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00

    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00
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  • Original price $126.00 - Original price $126.00
    Original price
    $126.00
    $126.00 - $126.00
    Current price $126.00

    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Low stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    Original price $126.00 - Original price $126.00
    Original price
    $126.00
    $126.00 - $126.00
    Current price $126.00
  • Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00
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  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $75.00
    $75.00 - $75.00
    Current price $75.00

    Normal Brand Women's Marianna Raglan Sweater

    Crane's Country Store
    Low stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $75.00
    $75.00 - $75.00
    Current price $75.00
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  • Original price $132.00
    Original price $132.00 - Original price $132.00
    Original price $132.00
    Current price $82.00
    $82.00 - $82.00
    Current price $82.00

    Normal Brand Women's Rosa Sweater Dress

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    Original price $132.00
    Original price $132.00 - Original price $132.00
    Original price $132.00
    Current price $82.00
    $82.00 - $82.00
    Current price $82.00
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  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00