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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $97.99
    $97.99 - $97.99
    Current price $97.99

    The Normal Brand Women's Arvada Fair Isle Sweater Dress

    Crane's Country Store
    Out of stock

    Arvada Fair Isle Sweater Dress Our take on a classic Icelandic knit pattern – the Arvada Fair Isle Sweater dress is iconic yet understated, the p...

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    Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $97.99
    $97.99 - $97.99
    Current price $97.99
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  • Original price $76.00 - Original price $76.00
    Original price
    $76.00
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    Current price $76.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Low stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 100%...

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    Original price $76.00 - Original price $76.00
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    Current price $76.00
  • Original price $110.00 - Original price $110.00
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    Current price $110.00

    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Low stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    Original price $110.00 - Original price $110.00
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    Current price $110.00
  • Original price $58.00 - Original price $58.00
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    Current price $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    Original price $58.00 - Original price $58.00
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    Current price $58.00
    Sold out
  • Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $64.80
    $64.80 - $64.80
    Current price $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

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    Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $64.80
    $64.80 - $64.80
    Current price $64.80
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  • Original price $42.00 - Original price $42.00
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    $42.00
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    Current price $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...

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    Original price $42.00 - Original price $42.00
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    $42.00
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    Current price $42.00
  • Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...

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    Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00
  • Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00

    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $130.00 - Original price $130.00
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    $130.00
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    Current price $130.00

    The Normal Brand Tailored Terry Trucker

    Crane's Country Store
    Low stock

    The Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...

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    Original price $130.00 - Original price $130.00
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    Current price $130.00
  • Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00

    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Out of stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    Original price $88.00 - Original price $88.00
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    Current price $88.00
  • Original price $44.00 - Original price $44.00
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    $44.00
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    Current price $44.00

    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Low stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5% s...

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    Original price $44.00 - Original price $44.00
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    Current price $44.00
  • Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00

    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Low stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    Original price $78.00 - Original price $78.00
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    Current price $78.00
  • Original price $198.00 - Original price $198.00
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    $198.00
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    Current price $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Out of stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    Original price $198.00 - Original price $198.00
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    Current price $198.00
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    Current price $198.00

    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Original price $198.00 - Original price $198.00
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    $198.00 - $198.00
    Current price $198.00
  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch LeggingThe Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feeling ...

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    Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
    $83.00 - $83.00
    Current price $83.00

    Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $83.00
    $83.00 - $83.00
    Current price $83.00
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  • Original price $52.00 - Original price $52.00
    Original price
    $52.00
    $52.00 - $52.00
    Current price $52.00

    Normal Brand Women's Sydney Cropped Tank

    Crane's Country Store
    Low stock

    Sydney Cropped TankA sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes. ...

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    Original price $52.00 - Original price $52.00
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    $52.00
    $52.00 - $52.00
    Current price $52.00
  • Original price $178.00 - Original price $178.00
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    $178.00
    $178.00 - $178.00
    Current price $178.00

    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Out of stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    Original price $178.00 - Original price $178.00
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    $178.00 - $178.00
    Current price $178.00
  • Original price $66.00 - Original price $66.00
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    $66.00
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    Current price $66.00

    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    This high neck tank top is constructed with an open cross back detail for the ultimate summer top.

    Original price $66.00 - Original price $66.00
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    $66.00
    $66.00 - $66.00
    Current price $66.00
  • Original price $68.00 - Original price $68.00
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    $68.00
    $68.00 - $68.00
    Current price $68.00

    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $142.00
    Original price $142.00 - Original price $142.00
    Original price $142.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00

    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Low stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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    Original price $142.00
    Original price $142.00 - Original price $142.00
    Original price $142.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00
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  • Original price $82.00 - Original price $82.00
    Original price
    $82.00
    $82.00 - $82.00
    Current price $82.00

    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    Original price $82.00 - Original price $82.00
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    $82.00 - $82.00
    Current price $82.00
  • Original price $92.00 - Original price $92.00
    Original price
    $92.00
    $92.00 - $92.00
    Current price $92.00

    Normal Brand Women's Puremeso Weekender Dress

    Crane's Country Store
    Out of stock

    We wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...

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    Original price $92.00 - Original price $92.00
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    $92.00
    $92.00 - $92.00
    Current price $92.00
  • Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00

    The Normal Brand Women's Active Puremeso T-Shirt Dress

    Crane's Country Store
    Low stock

    Active Puremeso T-Shirt DressA TNB favorite: Casual, cute, and Puremeso level comfort. Dress it up or down - this t-shirt dress knows no bounds. Wh...

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    Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00