The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00Normal Brand Balboa City Peacoat
Crane's Country StoreOut of stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00 -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Mountain Overshirt -PRICE DROP
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00Save 58% -
Original price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00Normal Brand Women's Aria Crepe Button Thru Maxi Dress
Crane's Country StoreOut of stockNormal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...
View full detailsOriginal price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Puremeso Weekend Quarter Zip - F1PQZPUP
Crane's Country StoreLow stockEffortless Style Meets Ultimate ComfortThe Weekend Quarter Zip is your new go-to layer for those crisp fall mornings and cool evenings. This isn't ...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $126.00Original price $126.00 - Original price $126.00Original price $126.00Current price $90.00$90.00 - $90.00Current price $90.00
Normal Brand Women's Athena Column Dress
Crane's Country StoreOut of stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00Original price $126.00 - Original price $126.00Original price $126.00Current price $90.00$90.00 - $90.00Current price $90.00Save 29% -
Original price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00
The Normal Brand Active Puremeso SS Weekend Henley
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery E...
View full detailsOriginal price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00Save 25% -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Puremeso Button Popover - F1PPBPOP
The Normal BrandLow stockEffortlessly Polished, Impossibly ComfortableMeet the Puremeso Button Popover - your new go-to for those days when you want to look put-together wi...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Tentoma Western Shirt
Crane's Country StoreOut of stockTimelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00Save 25% -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00
Normal Brand Women's Marianna Raglan Sweater -PRICE CUT
Crane's Country StoreOut of stockMade with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00Save 52% -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreOut of stockRoadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00Save 37% -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00Normal Brand Women's Rib Tank
Crane's Country StoreLow stockYour New Go-To Essential Meet your wardrobe's most versatile player – the Normal Brand Women's Rib Tank. This isn't just another basic; it's the fo...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Jackson Lightweight Flannel
Normal BrandOut of stockVintage inspired prints, breathable, sturdy 100% cotton twill, and a sharp cut make these shirts personality-forward statement pieces. The Jackson ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $94.00$94.00 - $94.00Current price $94.00
Normal Brand Women's Eliza Dress
Normal BrandOut of stockNormal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $94.00$94.00 - $94.00Current price $94.00Save 20% -
Original price $69.00 - Original price $69.00Original price$69.00$69.00 - $69.00Current price $69.00Normal Brand Sea Wool Nep Turtleneck -PRICE CUT
Crane's Country StoreLow stockThis is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...
View full detailsOriginal price $69.00 - Original price $69.00Original price$69.00$69.00 - $69.00Current price $69.00 -
Original price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00Save 28% -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $84.00$84.00 - $84.00Current price $84.00
Normal Brand Women's Olivia Pointelle Sweater - PRICE DROP
Crane's Country StoreLow stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $84.00$84.00 - $84.00Current price $84.00Save 14% -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00
Normal Brand Mountain Overshirt F1WMOUNT
Crane's Country StoreOut of stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00Save 31% -
Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00
Normal Brand Lambswool Blazer
Crane's Country StoreOut of stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00Save 33% -
Original price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00Save 22% -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Sweater Hoodie
Crane's Country StoreOut of stockThe perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00 -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreOut of stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00Save 57% -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00Normal Brand Cole Terry Pintuck Jogger
Crane's Country StoreLow stockThese joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...
View full detailsOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00
