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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $295.00 - Original price $295.00
    Original price
    $295.00
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    Current price $295.00

    Normal Brand Balboa City Peacoat

    Crane's Country Store
    Low stock

    The Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...

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    Original price $295.00 - Original price $295.00
    Original price
    $295.00
    $295.00 - $295.00
    Current price $295.00
  • Original price $68.00 - Original price $68.00
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    $68.00
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    Current price $68.00

    Normal Brand Puremeso Everyday Henley

    Crane's Country Store
    Low stock

    Featuring a shorter button placket and a stylish curved hem, this henley offers a fresh take on a classic design. Crafted from our signature and be...

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    Original price $68.00 - Original price $68.00
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    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $72.00
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    Current price $72.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

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    Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $72.00
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    Current price $72.00
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  • Original price $82.00
    Original price $82.00 - Original price $82.00
    Original price $82.00
    Current price $52.00
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    Current price $52.00

    Normal Brand Women's Roadtrip V-Neck Sweater

    Crane's Country Store
    Low stock

    Roadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...

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    Original price $82.00
    Original price $82.00 - Original price $82.00
    Original price $82.00
    Current price $52.00
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  • Original price $158.00
    Original price $158.00 - Original price $158.00
    Original price $158.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Quilted Sherpa Lined Shacket - CLOSEOUT - ONLY 1 LEFT

    Crane's Country Store
    Low stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

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    Original price $158.00
    Original price $158.00 - Original price $158.00
    Original price $158.00
    Current price $89.00
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    Current price $89.00
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  • Original price $138.00 - Original price $138.00
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    $138.00
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    Current price $138.00

    Normal Brand Comfort Terry Shirt Jacket

    Crane's Country Store
    Low stock

    Sweats and chinos had a baby, and it's called Comfort Terry. This fabric is smooth and polished on the outside, plush and comfy on the inside. Nobo...

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    Original price $138.00 - Original price $138.00
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    Current price $138.00
  • Original price $128.00 - Original price $128.00
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    Current price $128.00

    Normal Brand Women's Comfort Terry Wide Leg Crop Pant

    Crane's Country Store
    Low stock

    Our Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...

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    Original price $128.00 - Original price $128.00
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    $128.00
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    Current price $128.00
  • Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
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    Current price $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Low stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
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    Current price $158.00
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  • Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $109.00
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    Current price $109.00

    Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $109.00
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    Current price $109.00
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  • Original price $68.00
    Original price $68.00 - Original price $68.00
    Original price $68.00
    Current price $55.00
    $55.00 - $55.00
    Current price $55.00

    Normal Brand Women's Puremeso LS Henley -PRICE DROP

    Crane's Country Store
    Low stock

    This essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...

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    Original price $68.00
    Original price $68.00 - Original price $68.00
    Original price $68.00
    Current price $55.00
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    Current price $55.00
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  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
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    Current price $50.00

    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Low stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
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  • Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $70.00
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    Current price $70.00

    Normal Brand Women's Puremeso Split Side Top

    Crane's Country Store
    Low stock

    Cozy yet polished. Made in our signature and best-selling Puremeso, this top is garment-washed for a smooth feel. Featuring a boxy fit that hits at...

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    Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $70.00
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  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    Normal Brand Women's Puremeso Weekend Snap Pullover

    Crane's Country Store
    Low stock

    introducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $108.00 - Original price $108.00
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    Current price $108.00

    Normal Brand Women's Marianna Crewneck Sweater

    Crane's Country Store
    Low stock

    Crafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...

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    Original price $108.00 - Original price $108.00
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    Current price $108.00
  • Original price $34.00 - Original price $34.00
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    $34.00
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    Current price $34.00

    Normal Brand The All Day Hat

    Crane's Country Store
    Out of stock

      A3HADYH Spring 2024!  

    Original price $34.00 - Original price $34.00
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    $34.00
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    Current price $34.00
    Sold out
  • Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00
  • Original price $138.00
    Original price $138.00 - Original price $138.00
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    Current price $79.00
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    Current price $79.00

    Normal Brand Women's Elsie Fisherman Cardigan - PRICE DROP - CLOSEOUT!

    Crane's Country Store
    Low stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $79.00
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  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $60.00
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    Current price $60.00

    Normal Brand Women's Military Overshirt -PRICE DROP

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $60.00
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    Current price $60.00
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  • Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
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    Current price $80.00

    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
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  • Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00

    Normal Brand Jimmy Quarter Zip

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...

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    Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $108.00 - Original price $108.00
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    $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Women's Marianna Popover Sweater - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Unbelievably soft and cozy, with a button up collar and a true to size fit, you'll want to wear this sweater every day. It's lightweight and breath...

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    Original price $108.00 - Original price $108.00
    Original price
    $108.00
    $108.00 - $108.00
    Current price $108.00
  • Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Women's Puremeso Everyday Hoodie F2EVWHD

    Crane's Country Store
    Low stock

    Crafted from our signature and best selling cotton/poly/spandex blend fabric, this hoodie offers unparalleled comfort and all the stretch you need....

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    Original price $88.00 - Original price $88.00
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    $88.00 - $88.00
    Current price $88.00
  • Original price $118.00 - Original price $118.00
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    $118.00
    $118.00 - $118.00
    Current price $118.00

    Normal Brand Women's Denim Midi Skirt

    Crane's Country Store
    Low stock

    Classic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...

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    Original price $118.00 - Original price $118.00
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    Current price $118.00
  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    Normal Brand Robles Knit Polo

    Crane's Country Store
    Low stock

    Comfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00