The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| /
Normal Brand Balboa City Peacoat
Crane's Country StoreLow stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Puremeso Everyday Henley
Crane's Country StoreLow stockFeaturing a shorter button placket and a stylish curved hem, this henley offers a fresh take on a classic design. Crafted from our signature and be...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $72.00$72.00 - $72.00Current price $72.00| /
The Normal Brand Kalo Shortalls
Crane's Country StoreLow stockThe Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $72.00$72.00 - $72.00Current price $72.00| /Save 22% Save % -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreLow stockRoadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /Save 37% Save % -
Original price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $89.00$89.00 - $89.00Current price $89.00| /
Normal Brand Quilted Sherpa Lined Shacket - CLOSEOUT - ONLY 1 LEFT
Crane's Country StoreLow stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $89.00$89.00 - $89.00Current price $89.00| /Save 44% Save % -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Comfort Terry Shirt Jacket
Crane's Country StoreLow stockSweats and chinos had a baby, and it's called Comfort Terry. This fabric is smooth and polished on the outside, plush and comfy on the inside. Nobo...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
Normal Brand Women's Comfort Terry Wide Leg Crop Pant
Crane's Country StoreLow stockOur Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /Save 20% Save % -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00| /
Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00| /Save 45% Save % -
Original price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $55.00$55.00 - $55.00Current price $55.00| /
Normal Brand Women's Puremeso LS Henley -PRICE DROP
Crane's Country StoreLow stockThis essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...
View full detailsOriginal price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $55.00$55.00 - $55.00Current price $55.00| /Save 19% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreLow stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 57% Save % -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $70.00$70.00 - $70.00Current price $70.00| /
Normal Brand Women's Puremeso Split Side Top
Crane's Country StoreLow stockCozy yet polished. Made in our signature and best-selling Puremeso, this top is garment-washed for a smooth feel. Featuring a boxy fit that hits at...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $70.00$70.00 - $70.00Current price $70.00| /Save 20% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Puremeso Weekend Snap Pullover
Crane's Country StoreLow stockintroducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Marianna Crewneck Sweater
Crane's Country StoreLow stockCrafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| /
Normal Brand The All Day Hat
Crane's Country StoreOut of stockA3HADYH Spring 2024!
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| /Sold out -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $79.00$79.00 - $79.00Current price $79.00| /
Normal Brand Women's Elsie Fisherman Cardigan - PRICE DROP - CLOSEOUT!
Crane's Country StoreLow stockNormal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $79.00$79.00 - $79.00Current price $79.00| /Save 43% Save % -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00| /
Normal Brand Women's Military Overshirt -PRICE DROP
Crane's Country StoreLow stockFrom the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00| /Save 49% Save % -
Original price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 33% Save % -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Jimmy Quarter Zip
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Marianna Popover Sweater - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreLow stockUnbelievably soft and cozy, with a button up collar and a true to size fit, you'll want to wear this sweater every day. It's lightweight and breath...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Women's Puremeso Everyday Hoodie F2EVWHD
Crane's Country StoreLow stockCrafted from our signature and best selling cotton/poly/spandex blend fabric, this hoodie offers unparalleled comfort and all the stretch you need....
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Denim Midi Skirt
Crane's Country StoreLow stockClassic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Robles Knit Polo
Crane's Country StoreLow stockComfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /