Skip to content
FREE SHIPPING ON ORDERS OVER $90
FREE SHIPPING ON ORDERS OVER $90

The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

Filters

$
$
  • Save 14% Save %
    $76.00
    $76.00 - $76.00
    $76.00
    $65.00
    $65.00 - $65.00
    $65.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Out of stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

    View full details
    $76.00
    $76.00 - $76.00
    $76.00
    $65.00
    $65.00 - $65.00
    $65.00
    Save 14% Save %
  • Save 27% Save %
    $110.00
    $110.00 - $110.00
    $110.00
    $80.00
    $80.00 - $80.00
    $80.00

    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Out of stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

    View full details
    $110.00
    $110.00 - $110.00
    $110.00
    $80.00
    $80.00 - $80.00
    $80.00
    Save 27% Save %
  • $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00

    Normal Brand Trunks

    Crane's Country Store
    Out of stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

    View full details
    $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00
  • PIC_4_3fbf11cf-6273-4116-a7be-6625b6d898d6_1500x@2x
    PIC_4_3fbf11cf-6273-4116-a7be-6625b6d898d6_1500x@2x
    Save 39% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $54.00
    $54.00 - $54.00
    $54.00

    Normal Brand Women's Malakos Knit Cardigan - PRICE DROP

    Crane's Country Store
    Out of stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

    View full details
    $88.00
    $88.00 - $88.00
    $88.00
    $54.00
    $54.00 - $54.00
    $54.00
    Save 39% Save %
  • STUDIO_1_30186ee9-0b0c-491c-b9c7-d6e0d4d2214d_1500x@2x
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Low stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

    View full details
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00

    Normal Brand Cord Field Coat

    Crane's Country Store
    Low stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

    View full details
    $198.00 - $198.00
    $198.00
    $198.00 - $198.00
    $198.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...

    View full details
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $178.00 - $178.00
    $178.00
    $178.00 - $178.00
    $178.00

    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Out of stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

    View full details
    $178.00 - $178.00
    $178.00
    $178.00 - $178.00
    $178.00