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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • kalo 1
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    $110.00
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    The Normal Brand Kalo Overalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00
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    $77.00
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  • $98.00 - $98.00
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    Normal Brand Women's Aria Crepe Lapel Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...

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    $98.00 - $98.00
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    Normal Brand Women's Aria Crepe Button Thru Maxi Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...

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  • PIC_3_4b3b4159-c0cc-4e0f-b069-e1428d96f7b1_1500x@2x.jpg
    The Normal Brand Kalo Shortalls | Overall Shorts for Women | Crane’s Country Store
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    $92.00
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    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

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    $118.00
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    Normal Brand Women's Eliza Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...

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    $118.00
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  • $72.00 - $72.00
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    Normal Brand Women's Wanderlust Hi-Neck Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...

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    $72.00 - $72.00
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    $76.00
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    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Low stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    $76.00
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  • LIFESTYLE1_fff37334-e379-4f0d-8cef-641adc6599b2_1500x
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    $198.00
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    $158.00
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    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Low stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    $198.00
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    $158.00
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  • Normal Brand League Sleeveless Women's Polo Top | Crane’s Country Store
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    Normal Brand Women's League Sleeveless Polo

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...

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    $72.00 - $72.00
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  • $76.00 - $76.00
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    Normal Brand Women's Robles Polo Top

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...

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    $76.00 - $76.00
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  • $68.00 - $68.00
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    Normal Brand Women's Wanderlust Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...

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    $68.00 - $68.00
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    $72.00 - $110.00
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    Normal Brand Women's Eliza Hi-Neck Dress - CLOSEOUT

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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  • PIC_3_94945848-c1ec-42d5-a6bd-5a67d0959c15_1500x@2x.jpg
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    $98.00
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    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...

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    $98.00
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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

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    $62.00 - $62.00
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  • open knit
    PIC_1_ee2ec125-3b52-42e9-84a3-9a35e0d8095d_1500x@2x
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    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    $78.00 - $78.00
    $78.00
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    $66.00
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    $50.00
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    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    The classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...

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    $66.00
    $66.00 - $66.00
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  • Save 27% Save %
    $110.00
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    $80.00
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    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Low stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    $110.00
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  • Sold out
    $58.00 - $58.00
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    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    $58.00 - $58.00
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    Sold out
  • Shortstache Co.Garrett King
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    $120.00
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    $80.00
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    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    $120.00
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  • $78.00 - $78.00
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    Normal Brand Kalo Weekender Shorts

    Crane's Country Store
    Low stock

    The Kalo Weekender Shorts offer a relaxed, breezy style perfect for laid-back days. Made from 100% Cotton double gauze with a bubble texture, they ...

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    $78.00 - $78.00
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    The Normal Brand Women's Marin Collared Maxi Dress

    Crane's Country Store
    Low stock

    This dress is a true-to-size column dress made from an 84% cotton and 16% nylon blend in a 12 gauge rib sweater knit. It has excellent stretch, sta...

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    $128.00 - $128.00
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    Normal Brand Women's Rib Tank

    Crane's Country Store
    Low stock

    Our essential tank. A fitted, mid-rise length top made from a soft and stretchy cotton-spandex blend that retains its shape while comfortably skimm...

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    $44.00 - $44.00
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    $98.00
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    $69.00
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    Normal Brand Drawcord Legging

    Crane's Country Store
    Low stock

    Our Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...

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    $98.00
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    $69.00
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    $69.00
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  • $98.00 - $98.00
    $98.00
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    Normal Brand Robles Knit Polo

    Crane's Country Store
    Low stock

    Comfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...

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    $98.00 - $98.00
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    $98.00