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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Normal Brand League Sleeveless Women's Polo Top | Crane’s Country Store
    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00

    Normal Brand Women's League Sleeveless Polo

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...

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    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00
  • $140.00 - $140.00
    $140.00
    $140.00 - $140.00
    $140.00

    Normal Brand Women's Aria Crepe Button Thru Maxi Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...

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    $140.00 - $140.00
    $140.00
    $140.00 - $140.00
    $140.00
  • PIC_3_94945848-c1ec-42d5-a6bd-5a67d0959c15_1500x@2x.jpg
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (X...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Low stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 100%...

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    $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00
  • $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Low stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00
  • Sold out
    $58.00 - $58.00
    $58.00
    $58.00 - $58.00
    $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    $58.00 - $58.00
    $58.00
    $58.00 - $58.00
    $58.00
    Sold out
  • Shortstache Co.Garrett King
    $0.00 - $0.00
    $0.00
    $120.00
    $120.00 - $120.00
    $120.00

    Normal Brand Women's Two-Way Button Down Cardi

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    $0.00 - $0.00
    $0.00
    $120.00
    $120.00 - $120.00
    $120.00
  • $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00

    Normal Brand Women's Eliza Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...

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    $118.00 - $118.00
    $118.00
    $118.00 - $118.00
    $118.00
  • $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00

    Normal Brand Women's Robles Polo Top

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...

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    $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00
  • $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00

    Normal Brand Women's Oversized Camp Shacket

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...

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    $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00
  • $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00

    Normal Brand Women's Ezra Crepe Wide Leg Pant

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...

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    $124.00 - $124.00
    $124.00
    $124.00 - $124.00
    $124.00
  • $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00

    Normal Brand Women's Wanderlust Hi-Neck Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...

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    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00
  • $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00

    Normal Brand Women's Victoria V-Neck Sweater

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...

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    $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Women's Aria Crepe Lapel Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    Normal Brand Women's Ezra Crepe Getaway Short

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00
  • $104.00 - $104.00
    $104.00
    $104.00 - $104.00
    $104.00

    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    $104.00 - $104.00
    $104.00
    $104.00 - $104.00
    $104.00
  • $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00

    Normal Brand Women's Wanderlust Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...

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    $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00
  • $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    Normal Brand Women's Eliza Hi-Neck Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00
  • $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • PIC_4_25f8d6c0-3960-4ccd-9e1c-4423d5674ed1_1500x@2x
    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
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    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00
    Save 24% Save %
  • Save 16% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00
    Save 16% Save %
  • PIC_3_a693f952-19f0-4d20-a27a-6cfc35baa391_1500x@2x.jpg
    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00

    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
  • PIC_4_45936403-0012-41e3-ad2d-8ee26028754c_1500x@2x.jpg
    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00

    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00