The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Mountain Overshirt -PRICE DROP
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 58% Save % -
Original price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| /
Normal Brand Women's Aria Crepe Button Thru Maxi Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...
View full detailsOriginal price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| / -
Original price $126.00Original price $126.00 - Original price $126.00Original price $126.00Current price $90.00$90.00 - $90.00Current price $90.00| /
Normal Brand Women's Athena Column Dress
Crane's Country StoreOut of stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00Original price $126.00 - Original price $126.00Original price $126.00Current price $90.00$90.00 - $90.00Current price $90.00| /Save 29% Save % -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreOut of stockRoadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /Save 37% Save % -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Normal Brand Women's Rib Tank
Crane's Country StoreLow stockYour New Go-To Essential Meet your wardrobe's most versatile player – the Normal Brand Women's Rib Tank. This isn't just another basic; it's the fo...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $94.00$94.00 - $94.00Current price $94.00| /
Normal Brand Women's Eliza Dress
Normal BrandLow stockNormal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $94.00$94.00 - $94.00Current price $94.00| /Save 20% Save % -
Original price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00| /
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00| /Save 28% Save % -
Original price $72.00 - Original price $110.00Original price $72.00 - Original price $110.00Original price $72.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Eliza Hi-Neck Dress - CLOSEOUT
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $72.00 - Original price $110.00Original price $72.00 - Original price $110.00Original price $72.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save up to 55% Save % -
Original price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00| /
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00| /Save 22% Save % -
Original price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00| /
The Normal Brand Slub Tulip Dress
Crane's Country StoreOut of stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...
View full detailsOriginal price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00| /Save 14% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreOut of stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 57% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 18% Save % -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreOut of stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 27% Save % -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /Sold out -
Original price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP
Crane's Country StoreOut of stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 33% Save % -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Kalo Weekender Shorts — Relaxed Hi-Rise Cotton Gauze
The Normal BrandLow stockEffortless warm-weather dressing, refined. The Kalo Weekender Shorts from Normal Brand are built for the kind of days that move at their own pace —...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Bear Sweater - CLOSEOUT!
Crane's Country StoreLow stockA classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...
View full detailsOriginal price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 44% Save % -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreLow stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00| /Save 27% Save % -
Original price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00| /
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreOut of stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00| /Save 32% Save % -
Original price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /
Normal Brand Women's Rosa Sweater Dress - PRICE DROP
Crane's Country StoreLow stockThe go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...
View full detailsOriginal price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /Save 38% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $99.99$99.99 - $99.99Current price $99.99| /
Normal Brand Women's Fair Isle Surplice Hoodie
Crane's Country StoreLow stockThis hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $99.99$99.99 - $99.99Current price $99.99| /Save 13% Save % -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /
Normal Brand Women's Honeycomb Waffle Overshirt
Crane's Country StoreLow stockWith an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 35% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Logo Leggings
Crane's Country StoreOut of stockThe Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /Sold out