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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00

    Normal Brand Women's Apres Chevron Sweater

    Crane's Country Store
    Out of stock

    The novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...

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    $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00
  • Save 26% Save %
    $188.00
    $188.00 - $188.00
    $188.00
    $139.95
    $139.95 - $139.95
    $139.95

    The Normal Brand Women's Carmy Heritage Cardigan - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Carmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...

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    $188.00
    $188.00 - $188.00
    $188.00
    $139.95
    $139.95 - $139.95
    $139.95
    Save 26% Save %
  • $140.00 - $140.00
    $140.00
    $140.00 - $140.00
    $140.00

    Normal Brand Women's Aria Crepe Button Thru Maxi Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...

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    $140.00 - $140.00
    $140.00
    $140.00 - $140.00
    $140.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Women's Aria Crepe Lapel Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • Save 67% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $32.00
    $32.00 - $32.00
    $32.00

    Normal Brand Women's Oslo Fair Isle Sweater - PRICE CUT

    Crane's Country Store
    Out of stock

    Oslo Fair Isle Sweater - Closeout Pricing!! The custom designed print on this seven guage cotton knit will give your fall wardrobe the pop it nee...

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    $98.00
    $98.00 - $98.00
    $98.00
    $32.00
    $32.00 - $32.00
    $32.00
    Save 67% Save %
  • Save 37% Save %
    $82.00
    $82.00 - $82.00
    $82.00
    $52.00
    $52.00 - $52.00
    $52.00

    Normal Brand Women's Roadtrip V-Neck Sweater

    Crane's Country Store
    Out of stock

    Roadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...

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    $82.00
    $82.00 - $82.00
    $82.00
    $52.00
    $52.00 - $52.00
    $52.00
    Save 37% Save %
  • Save 33% Save %
    $158.00
    $158.00 - $158.00
    $158.00
    $106.00
    $106.00 - $106.00
    $106.00

    Normal Brand Sherpa Collar Cord Trucker Jacket

    Crane's Country Store
    In stock

    A cult classic with a TNB essence, this heavy corduroy jacket is an oversized fit with slightly dropped shoulders, a sherpa collar and lined bodice...

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    $158.00
    $158.00 - $158.00
    $158.00
    $106.00
    $106.00 - $106.00
    $106.00
    Save 33% Save %
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Women's Olivia Pointelle Sweater

    Crane's Country Store
    Low stock

    This classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00

    Normal Brand Women's Wanderlust Hi-Neck Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...

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    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00
  • $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00

    Normal Brand Women's Lola Quarter Zip Sweater

    Crane's Country Store
    Low stock

    The Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...

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    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00
  • $126.00 - $126.00
    $126.00
    $126.00 - $126.00
    $126.00

    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Out of stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    $126.00 - $126.00
    $126.00
    $126.00 - $126.00
    $126.00
  • Save 52% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $55.00
    $55.00 - $55.00
    $55.00

    Normal Brand Women's Marianna Raglan Sweater -PRICE CUT

    Crane's Country Store
    Low stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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    $115.00
    $115.00 - $115.00
    $115.00
    $55.00
    $55.00 - $55.00
    $55.00
    Save 52% Save %
  • $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Out of stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00
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    $68.00
    $68.00 - $68.00
    $68.00
    $34.00
    $34.00 - $34.00
    $34.00

    Normal Brand Women's Puremeso LS Henley -PRICE DROP

    Crane's Country Store
    Low stock

    This essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...

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    $68.00
    $68.00 - $68.00
    $68.00
    $34.00
    $34.00 - $34.00
    $34.00
    Save 50% Save %
  • Save 57% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $50.00
    $50.00 - $50.00
    $50.00

    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Out of stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    $115.00
    $115.00 - $115.00
    $115.00
    $50.00
    $50.00 - $50.00
    $50.00
    Save 57% Save %
  • $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00

    Normal Brand Women's League Sleeveless Polo

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...

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    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00
  • $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00

    Normal Brand Women's Robles Polo Top

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...

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    $76.00 - $76.00
    $76.00
    $76.00 - $76.00
    $76.00
  • $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00

    Normal Brand Women's Wanderlust Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...

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    $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00
  • $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    Normal Brand Women's Eliza Hi-Neck Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00
  • Save 58% Save %
    $118.00
    $118.00 - $118.00
    $118.00
    $50.00
    $50.00 - $50.00
    $50.00

    Normal Brand Women's Mountain Overshirt -PRICE DROP

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $118.00
    $118.00 - $118.00
    $118.00
    $50.00
    $50.00 - $50.00
    $50.00
    Save 58% Save %
  • Save 15% Save %
    $128.00
    $128.00 - $128.00
    $128.00
    $109.00
    $109.00 - $109.00
    $109.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    $128.00
    $128.00 - $128.00
    $128.00
    $109.00
    $109.00 - $109.00
    $109.00
    Save 15% Save %
  • $115.00 - $115.00
    $115.00
    $115.00 - $115.00
    $115.00

    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    $115.00 - $115.00
    $115.00
    $115.00 - $115.00
    $115.00
  • PIC_3_94945848-c1ec-42d5-a6bd-5a67d0959c15_1500x@2x.jpg
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Out of stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • PIC_3_4b3b4159-c0cc-4e0f-b069-e1428d96f7b1_1500x@2x.jpg
    The Normal Brand Kalo Shortalls | Overall Shorts for Women | Crane’s Country Store
    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00