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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $50.00
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    Normal Brand Women's Mountain Overshirt -PRICE DROP

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $50.00
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  • Original price $140.00 - Original price $140.00
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    Current price $140.00

    Normal Brand Women's Aria Crepe Button Thru Maxi Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...

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    Original price $140.00 - Original price $140.00
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  • Original price $126.00
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    Current price $90.00
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    Current price $90.00

    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Out of stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    Original price $126.00
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    Original price $126.00
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  • Original price $82.00
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    Current price $52.00
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    Normal Brand Women's Roadtrip V-Neck Sweater

    Crane's Country Store
    Out of stock

    Roadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...

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    Original price $82.00
    Original price $82.00 - Original price $82.00
    Original price $82.00
    Current price $52.00
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  • Original price $44.00 - Original price $44.00
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    Normal Brand Women's Rib Tank

    Crane's Country Store
    Low stock

    Your New Go-To Essential Meet your wardrobe's most versatile player – the Normal Brand Women's Rib Tank. This isn't just another basic; it's the fo...

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    Original price $44.00 - Original price $44.00
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  • Original price $118.00
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    Current price $94.00
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    Normal Brand Women's Eliza Dress

    Normal Brand
    Low stock

    Normal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $94.00
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  • Original price $130.00
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    Current price $94.00
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    Current price $94.00

    Normal Brand Women's Lola Quarter Zip Sweater

    Crane's Country Store
    Low stock

    The Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...

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    Original price $130.00
    Original price $130.00 - Original price $130.00
    Original price $130.00
    Current price $94.00
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  • Original price $72.00 - Original price $110.00
    Original price $72.00 - Original price $110.00
    Original price $72.00
    Current price $50.00
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    Normal Brand Women's Eliza Hi-Neck Dress - CLOSEOUT

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    Original price $72.00 - Original price $110.00
    Original price $72.00 - Original price $110.00
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  • Original price $109.00
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    Current price $85.00
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    Current price $85.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    Original price $109.00
    Original price $109.00 - Original price $109.00
    Original price $109.00
    Current price $85.00
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  • Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
    Current price $65.00
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    Current price $65.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Out of stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
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  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
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    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Out of stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    Original price $115.00
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    Original price $115.00
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  • Original price $98.00
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    Current price $80.00
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    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $80.00
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  • Original price $115.00 - Original price $115.00
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    $115.00
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    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    Original price $115.00 - Original price $115.00
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    $115.00
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    Current price $115.00
  • Original price $110.00
    Original price $110.00 - Original price $110.00
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    Current price $80.00
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    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Out of stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    Original price $110.00
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    Original price $110.00
    Current price $80.00
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  • Original price $58.00 - Original price $58.00
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    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    Original price $58.00 - Original price $58.00
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  • Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
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    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Out of stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
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  • Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00

    Normal Brand Kalo Weekender Shorts — Relaxed Hi-Rise Cotton Gauze

    The Normal Brand
    Low stock

    Effortless warm-weather dressing, refined. The Kalo Weekender Shorts from Normal Brand are built for the kind of days that move at their own pace —...

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    Original price $78.00 - Original price $78.00
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  • Original price $178.00
    Original price $178.00 - Original price $178.00
    Original price $178.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00

    Normal Brand Bear Sweater - CLOSEOUT!

    Crane's Country Store
    Low stock

    A classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...

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    Original price $178.00
    Original price $178.00 - Original price $178.00
    Original price $178.00
    Current price $99.00
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    Current price $99.00
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  • Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Women's Oversized Camp Shacket

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...

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    Original price $148.00
    Original price $148.00 - Original price $148.00
    Original price $148.00
    Current price $108.00
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    Current price $108.00
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  • Original price $104.00
    Original price $104.00 - Original price $104.00
    Original price $104.00
    Current price $71.00
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    Current price $71.00

    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    Original price $104.00
    Original price $104.00 - Original price $104.00
    Original price $104.00
    Current price $71.00
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    Current price $71.00
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  • Original price $132.00
    Original price $132.00 - Original price $132.00
    Original price $132.00
    Current price $82.00
    $82.00 - $82.00
    Current price $82.00

    Normal Brand Women's Rosa Sweater Dress - PRICE DROP

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    Original price $132.00
    Original price $132.00 - Original price $132.00
    Original price $132.00
    Current price $82.00
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    Current price $82.00
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  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $99.99
    $99.99 - $99.99
    Current price $99.99

    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $99.99
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    Current price $99.99
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  • Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
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    Current price $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
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    Current price $62.00
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  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    The Normal Brand Logo Leggings

    Crane's Country Store
    Out of stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00
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