The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $99.99$99.99 - $99.99Current price $99.99| /
Normal Brand Women's Apres Chevron Sweater
Crane's Country StoreOut of stockThe novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $99.99$99.99 - $99.99Current price $99.99| /Save 28% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Mountain Overshirt -PRICE DROP
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 58% Save % -
Original price $126.00Original price $126.00 - Original price $126.00Original price $126.00Current price $90.00$90.00 - $90.00Current price $90.00| /
Normal Brand Women's Athena Column Dress
Crane's Country StoreOut of stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00Original price $126.00 - Original price $126.00Original price $126.00Current price $90.00$90.00 - $90.00Current price $90.00| /Save 29% Save % -
Original price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| /
Normal Brand Women's Aria Crepe Button Thru Maxi Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...
View full detailsOriginal price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00| / -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00| /
Normal Brand Women's Marianna Raglan Sweater -PRICE CUT
Crane's Country StoreOut of stockMade with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00| /Save 52% Save % -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreOut of stockRoadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00| /Save 37% Save % -
Original price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $100.00$100.00 - $100.00Current price $100.00| /
Normal Brand Sherpa Collar Cord Trucker Jacket - PRICE DROP
Crane's Country StoreIn stockA cult classic with a TNB essence, this heavy corduroy jacket is an oversized fit with slightly dropped shoulders, a sherpa collar and lined bodice...
View full detailsOriginal price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $100.00$100.00 - $100.00Current price $100.00| /Save 37% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $84.00$84.00 - $84.00Current price $84.00| /
Normal Brand Women's Olivia Pointelle Sweater - PRICE DROP
Crane's Country StoreLow stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $84.00$84.00 - $84.00Current price $84.00| /Save 14% Save % -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's Wanderlust Hi-Neck Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00| /
Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreLow stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $94.00$94.00 - $94.00Current price $94.00| /Save 28% Save % -
Original price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00| /
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $109.00Original price $109.00 - Original price $109.00Original price $109.00Current price $85.00$85.00 - $85.00Current price $85.00| /Save 22% Save % -
Original price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00| /
The Normal Brand Slub Tulip Dress
Crane's Country StoreOut of stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...
View full detailsOriginal price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00| /Save 14% Save % -
Original price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $55.00$55.00 - $55.00Current price $55.00| /
Normal Brand Women's Puremeso LS Henley -PRICE DROP
Crane's Country StoreLow stockThis essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...
View full detailsOriginal price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $55.00$55.00 - $55.00Current price $55.00| /Save 19% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreOut of stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 57% Save % -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $87.00$87.00 - $87.00Current price $87.00| /
Normal Brand Women's Jackie Premium Fleece Vintage Crewneck
Crane's Country StoreLow stockThis vintage inspired crewneck is made from a cotton poly blend, featuring a midweight fleece with a cotton face and cotton/poly backing for subtle...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $87.00$87.00 - $87.00Current price $87.00| /Save 19% Save % -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $94.00$94.00 - $94.00Current price $94.00| /
Normal Brand Women's Eliza Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $94.00$94.00 - $94.00Current price $94.00| /Save 20% Save % -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's League Sleeveless Polo
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00| / -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
Normal Brand Women's Robles Polo Top
Crane's Country StoreLow stockNormal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Women's Wanderlust Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's Eliza Hi-Neck Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $72.00$72.00 - $72.00Current price $72.00| /Save 35% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 18% Save % -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $55.00$55.00 - $55.00Current price $55.00| /
Normal Brand Women's Honeycomb Waffle Crewneck
Crane's Country StoreLow stockDesigned in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $55.00$55.00 - $55.00Current price $55.00| /Save 24% Save %