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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $295.00 - Original price $295.00
    Original price
    $295.00
    $295.00 - $295.00
    Current price $295.00

    Normal Brand Balboa City Peacoat

    Crane's Country Store
    Low stock

    The Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...

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    Original price $295.00 - Original price $295.00
    Original price
    $295.00
    $295.00 - $295.00
    Current price $295.00
  • Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00

    Normal Brand Women's Apres Chevron Sweater

    Crane's Country Store
    Low stock

    The novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...

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    Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00
  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Women's Olivia Pointelle Sweater

    Crane's Country Store
    Low stock

    This classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $130.00 - Original price $130.00
    Original price
    $130.00
    $130.00 - $130.00
    Current price $130.00

    Normal Brand Women's Lola Quarter Zip Sweater

    Crane's Country Store
    Low stock

    The Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...

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    Original price $130.00 - Original price $130.00
    Original price
    $130.00
    $130.00 - $130.00
    Current price $130.00
  • Original price $188.00
    Original price $188.00 - Original price $188.00
    Original price $188.00
    Current price $139.95
    $139.95 - $139.95
    Current price $139.95

    The Normal Brand Women's Carmy Heritage Cardigan - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Carmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...

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    Original price $188.00
    Original price $188.00 - Original price $188.00
    Original price $188.00
    Current price $139.95
    $139.95 - $139.95
    Current price $139.95
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  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Low stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00
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  • Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $88.00
    $88.00 - $88.00
    Current price $88.00
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  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Tentoma Western Shirt

    Crane's Country Store
    Low stock

    Timelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00
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  • Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00

    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00
  • Original price $88.00 - Original price $88.00
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    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00
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  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $64.00
    $64.00 - $64.00
    Current price $64.00

    Normal Brand Women's Oslo Fair Isle Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Oslo Fair Isle Sweater - Closeout Pricing!! The custom designed print on this seven guage cotton knit will give your fall wardrobe the pop it nee...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $64.00
    $64.00 - $64.00
    Current price $64.00
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  • Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $64.80
    $64.80 - $64.80
    Current price $64.80

    Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    The Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...

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    Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $64.80
    $64.80 - $64.80
    Current price $64.80
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  • Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00

    Normal Brand Puremeso Weekend Quarter

    Crane's Country Store
    Low stock

    The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...

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    Original price $78.00 - Original price $78.00
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    $78.00
    $78.00 - $78.00
    Current price $78.00
  • Original price $42.00 - Original price $42.00
    Original price
    $42.00
    $42.00 - $42.00
    Current price $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...

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    Original price $42.00 - Original price $42.00
    Original price
    $42.00
    $42.00 - $42.00
    Current price $42.00
  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Low stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $148.00 - Original price $148.00
    Original price
    $148.00
    $148.00 - $148.00
    Current price $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Low stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    Original price $148.00 - Original price $148.00
    Original price
    $148.00
    $148.00 - $148.00
    Current price $148.00
  • Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00

    Normal Brand Sea Wool Nep Turtleneck

    Crane's Country Store
    Low stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00

    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Low stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00
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  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00
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  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00

    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

    View full details
    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
    $99.00 - $99.00
    Current price $99.00
    Save 16% Save %
  • Original price $126.00 - Original price $126.00
    Original price
    $126.00
    $126.00 - $126.00
    Current price $126.00

    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Low stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    Original price $126.00 - Original price $126.00
    Original price
    $126.00
    $126.00 - $126.00
    Current price $126.00
  • Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00
    Save 15% Save %