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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $188.00
    Original price $188.00 - Original price $188.00
    Original price $188.00
    Current price $94.00
    $94.00 - $94.00
    Current price $94.00

    Normal Brand Adrian Vest - F2OADRVS - CLOSEOUT - A FEW REMAINING!

    Crane's Country Store
    Low stock

    Crafted with bonded faux leather and a cozy sherpa lining, this heavyweight vest offers both style and warmth for colder seasons. With bod...

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    Original price $188.00
    Original price $188.00 - Original price $188.00
    Original price $188.00
    Current price $94.00
    $94.00 - $94.00
    Current price $94.00
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  • Original price $158.00 - Original price $158.00
    Original price
    $158.00
    $158.00 - $158.00
    Current price $158.00

    Normal Brand Parker Vest

    Crane's Country Store
    Low stock

    FitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...

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    Original price $158.00 - Original price $158.00
    Original price
    $158.00
    $158.00 - $158.00
    Current price $158.00
  • Original price $178.00 - Original price $178.00
    Original price
    $178.00
    $178.00 - $178.00
    Current price $178.00

    Normal Brand Jackie Premium Fleece Lodge Vest

    Crane's Country Store
    Low stock

    With its quilted multi-layer construction, the Jackie Premium Fleece Lodge Vest vest guarantees structure, texture, and exceptional warmth, making ...

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    Original price $178.00 - Original price $178.00
    Original price
    $178.00
    $178.00 - $178.00
    Current price $178.00
  • Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Teddy Vest - PRCE DROP

    Crane's Country Store
    Low stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00
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  • Original price $175.00
    Original price $175.00 - Original price $175.00
    Original price $175.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Buffalo Sherpa Vest - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    In stock

    This has been something Jimmy has wanted to develop for years. A classic Americana look bundled with all of the softness you want from The Normal B...

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    Original price $175.00
    Original price $175.00 - Original price $175.00
    Original price $175.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00
    Save 49% Save %