Skip to content
FREE SHIPPING ON ORDERS OVER $90
FREE SHIPPING ON ORDERS OVER $90

The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

Filters

$
$
  • Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00

    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

    View full details
    Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00
    Save 33% Save %
  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Surplus Pants S2BSPLSP

    Crane's Country Store
    Low stock

    Surplus Pants These hi-rise pants offer a relaxed fit for ultimate mobility, but still look sharp. Featuring a paperbag waist, and a front tie belt...

    View full details
    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00

    Normal Brand Hybrid Shorts

    Crane's Country Store
    Low stock

    Hybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...

    View full details
    Original price $78.00 - Original price $78.00
    Original price
    $78.00
    $78.00 - $78.00
    Current price $78.00