The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Textured Knit Shirt
Crane's Country StoreLow stockFeels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Brand Top Side Backpack
Crane's Country StoreIn stockWe wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| / -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /
Normal Brand Utility Laptop Bag
Crane's Country StoreLow stockThis laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| / -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /Sold out -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Brand The Garret Weekend Bag
Crane's Country StoreLow stockOur waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| / -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /
Normal Brand Utility Laptop Bag
Crane's Country StoreLow stockThe Normal Utility Laptop Bag has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper d...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /