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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Low stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00

    Normal Brand Top Side Backpack

    Crane's Country Store
    In stock

    We wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...

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    Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00
  • Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00

    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    This laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...

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    Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00
  • Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00
    Sold out
  • Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00

    Normal Brand The Garret Weekend Bag

    Crane's Country Store
    Low stock

    Our waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...

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    Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00
  • Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00

    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    The Normal Utility Laptop Bag has a leather bottom and handles for durability, a shoulder strap for carrying ease, and stylish leather and zipper d...

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    Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00