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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Save 28% Save %
    $138.00
    $138.00 - $138.00
    $138.00
    $99.99
    $99.99 - $99.99
    $99.99

    Normal Brand Women's Apres Chevron Sweater

    Crane's Country Store
    Out of stock

    The novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...

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    $138.00
    $138.00 - $138.00
    $138.00
    $99.99
    $99.99 - $99.99
    $99.99
    Save 28% Save %
  • $295.00 - $295.00
    $295.00
    $295.00 - $295.00
    $295.00

    Normal Brand Balboa City Peacoat

    Crane's Country Store
    Out of stock

    The Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...

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    $295.00 - $295.00
    $295.00
    $295.00 - $295.00
    $295.00
  • $98.00 - $98.00
    $98.00
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    $98.00

    Normal Brand Lennox Jersey Button Up

    Crane's Country Store
    Out of stock

    Crafted from 100% Cotton, this heavy-weight layering piece is a versatile addition to your wardrobe. True to size, the Looped Terry Button Up has s...

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    $98.00 - $98.00
    $98.00
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    $98.00
  • $98.00 - $98.00
    $98.00
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    $98.00

    Normal Brand Women's Aria Crepe Lapel Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • Save 58% Save %
    $118.00
    $118.00 - $118.00
    $118.00
    $50.00
    $50.00 - $50.00
    $50.00

    Normal Brand Women's Mountain Overshirt -PRICE DROP

    Crane's Country Store
    Out of stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $118.00
    $118.00 - $118.00
    $118.00
    $50.00
    $50.00 - $50.00
    $50.00
    Save 58% Save %
  • Save 29% Save %
    $126.00
    $126.00 - $126.00
    $126.00
    $90.00
    $90.00 - $90.00
    $90.00

    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Out of stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    $126.00
    $126.00 - $126.00
    $126.00
    $90.00
    $90.00 - $90.00
    $90.00
    Save 29% Save %
  • $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00

    Normal Brand Puremeso Everyday Henley

    Crane's Country Store
    Out of stock

    Featuring a shorter button placket and a stylish curved hem, this henley offers a fresh take on a classic design. Crafted from our signature and be...

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    $68.00 - $68.00
    $68.00
    $68.00 - $68.00
    $68.00
  • $140.00 - $140.00
    $140.00
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    $140.00

    Normal Brand Women's Aria Crepe Button Thru Maxi Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...

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    $140.00 - $140.00
    $140.00
    $140.00 - $140.00
    $140.00
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Puremeso Weekend Quarter Zip

    Crane's Country Store
    Out of stock

    The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • Save 25% Save %
    $118.00
    $118.00 - $118.00
    $118.00
    $89.00
    $89.00 - $89.00
    $89.00

    Normal Brand Tentoma Western Shirt

    Crane's Country Store
    Out of stock

    Timelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...

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    $118.00
    $118.00 - $118.00
    $118.00
    $89.00
    $89.00 - $89.00
    $89.00
    Save 25% Save %
  • Save 52% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $55.00
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    $55.00

    Normal Brand Women's Marianna Raglan Sweater -PRICE CUT

    Crane's Country Store
    Out of stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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    $115.00
    $115.00 - $115.00
    $115.00
    $55.00
    $55.00 - $55.00
    $55.00
    Save 52% Save %
  • Save 37% Save %
    $82.00
    $82.00 - $82.00
    $82.00
    $52.00
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    $52.00

    Normal Brand Women's Roadtrip V-Neck Sweater

    Crane's Country Store
    Out of stock

    Roadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...

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    $82.00
    $82.00 - $82.00
    $82.00
    $52.00
    $52.00 - $52.00
    $52.00
    Save 37% Save %
  • $85.00 - $85.00
    $85.00
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    $85.00

    Normal Brand Puremeso Button Popover

    Crane's Country Store
    Out of stock

    Softly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...

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    $85.00 - $85.00
    $85.00
    $85.00 - $85.00
    $85.00
  • Save 14% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $84.00
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    $84.00

    Normal Brand Women's Olivia Pointelle Sweater - PRICE DROP

    Crane's Country Store
    Out of stock

    This classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...

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    $98.00
    $98.00 - $98.00
    $98.00
    $84.00
    $84.00 - $84.00
    $84.00
    Save 14% Save %
  • Save 25% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $66.00
    $66.00 - $66.00
    $66.00

    Normal Brand Freshwater Short Sleeve Button Up Shirt

    Crane's Country Store
    Out of stock

    Freshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...

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    $88.00
    $88.00 - $88.00
    $88.00
    $66.00
    $66.00 - $66.00
    $66.00
    Save 25% Save %
  • $168.00 - $168.00
    $168.00
    $168.00 - $168.00
    $168.00

    Normal Brand Military CPO

    Crane's Country Store
    Out of stock

    Back and better than ever, this jacket is made in soft and supple plainweave cotton with a warm flannel lining for comfort. Designed to fit true to...

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    $168.00 - $168.00
    $168.00
    $168.00 - $168.00
    $168.00
  • $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00

    Normal Brand Comfort Terry Shirt Jacket

    Crane's Country Store
    Out of stock

    Sweats and chinos had a baby, and it's called Comfort Terry. This fabric is smooth and polished on the outside, plush and comfy on the inside. Nobo...

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    $138.00 - $138.00
    $138.00
    $138.00 - $138.00
    $138.00
  • $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00

    Normal Brand Women's Wanderlust Hi-Neck Tank

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Crafted from a soft and smooth jersey sweater knit with visual texture. The viscose/cotton blend is silky and soft for ul...

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    $72.00 - $72.00
    $72.00
    $72.00 - $72.00
    $72.00
  • Save 31% Save %
    $128.00
    $128.00 - $128.00
    $128.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Mountain Overshirt F1WMOUNT

    Crane's Country Store
    Out of stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

    View full details
    $128.00
    $128.00 - $128.00
    $128.00
    $88.00
    $88.00 - $88.00
    $88.00
    Save 31% Save %
  • $69.00 - $69.00
    $69.00
    $69.00 - $69.00
    $69.00

    Normal Brand Sea Wool Nep Turtleneck -PRICE CUT

    Crane's Country Store
    Out of stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    $69.00 - $69.00
    $69.00
    $69.00 - $69.00
    $69.00
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    $130.00
    $130.00 - $130.00
    $130.00
    $94.00
    $94.00 - $94.00
    $94.00

    Normal Brand Women's Lola Quarter Zip Sweater

    Crane's Country Store
    Out of stock

    The Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...

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    $130.00
    $130.00 - $130.00
    $130.00
    $94.00
    $94.00 - $94.00
    $94.00
    Save 28% Save %
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Out of stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • Sold out
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    The Normal Brand Leather Patch Dano Hat

    Crane's Country Store
    Out of stock

    The Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
    Sold out
  • Save 14% Save %
    $76.00
    $76.00 - $76.00
    $76.00
    $65.00
    $65.00 - $65.00
    $65.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Out of stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    $76.00
    $76.00 - $76.00
    $76.00
    $65.00
    $65.00 - $65.00
    $65.00
    Save 14% Save %