The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
-
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal Brand Women's Apres Chevron Sweater
Crane's Country StoreOut of stockThe novelty knit chevron pattern and tonal 'V' stripes bring a pop of color to this piece, while the dolman sleeves ensure an easy and comfortable ...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00Normal Brand Balboa City Peacoat
Crane's Country StoreOut of stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00 -
Original price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95
The Normal Brand Women's Carmy Heritage Cardigan - Spring Closeout Sale!
Crane's Country StoreOut of stockCarmy Heritage Cardigan - Closeout pricing The Carmy Heritage Cardigan is the sweater that feels like it was homemade, with varying knit textures,...
View full detailsOriginal price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $139.95$139.95 - $139.95Current price $139.95Save 26% -
Original price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00Normal Brand Women's Aria Crepe Button Thru Maxi Dress
Crane's Country StoreOut of stockNormal Brand Spring 2024! A maxi dress made for warm weather, this dress is made in a lightweight viscose for effortless drape and a gentle feel ag...
View full detailsOriginal price $140.00 - Original price $140.00Original price$140.00$140.00 - $140.00Current price $140.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreOut of stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Tentoma Western Shirt
Crane's Country StoreOut of stockTimelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00Save 25% -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $32.00$32.00 - $32.00Current price $32.00
Normal Brand Women's Oslo Fair Isle Sweater - PRICE CUT
Crane's Country StoreOut of stockOslo Fair Isle Sweater - Closeout Pricing!! The custom designed print on this seven guage cotton knit will give your fall wardrobe the pop it nee...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $32.00$32.00 - $32.00Current price $32.00Save 67% -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00
Normal Brand Women's Roadtrip V-Neck Sweater
Crane's Country StoreOut of stockRoadtrip V-Neck Sweater Top down, hair blowing in the wind, and music blaring. This is that sweater you're wearing when you're cruising down the ro...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $52.00$52.00 - $52.00Current price $52.00Save 37% -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Olivia Pointelle Sweater
Crane's Country StoreOut of stockThis classic-fit sweater features a feminine and soft novelty knit pattern that showcases intricate detail throughout. Whether worn alone or layere...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00
Normal Brand Freshwater Short Sleeve Button Up Shirt
Crane's Country StoreOut of stockFreshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00Save 25% -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal Brand Comfort Terry Shirt Jacket
Crane's Country StoreOut of stockSweats and chinos had a baby, and it's called Comfort Terry. This fabric is smooth and polished on the outside, plush and comfy on the inside. Nobo...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00
Normal Brand Mountain Overshirt
Crane's Country StoreOut of stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00Save 31% -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00Normal Brand Women's Lola Quarter Zip Sweater
Crane's Country StoreOut of stockThe Normal Brand Women’s Lola Quarter Zip sweater is a blend of sophistication and comfort. This women’s quarter zip pullover features an elevated ...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00 -
Original price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00Normal Brand Women's Athena Column Dress
Crane's Country StoreOut of stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00 -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00
Normal Brand Women's Marianna Raglan Sweater -PRICE CUT
Crane's Country StoreOut of stockMade with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $55.00$55.00 - $55.00Current price $55.00Save 52% -
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00
The Normal Brand Leather Patch Dano Hat
Crane's Country StoreOut of stockThe Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...
View full detailsOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00Sold out -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00The Normal Brand Slub Tulip Dress
Crane's Country StoreOut of stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00 -
Original price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $34.00$34.00 - $34.00Current price $34.00
Normal Brand Women's Puremeso LS Henley -PRICE DROP
Crane's Country StoreOut of stockThis essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...
View full detailsOriginal price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $34.00$34.00 - $34.00Current price $34.00Save 50% -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Elena Crewneck Sweater
Crane's Country StoreOut of stockButtery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $50.00$50.00 - $50.00Current price $50.00Save 57% -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00
Normal Brand Wallet
Crane's Country StoreOut of stockInspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00Sold out -
Original price $15.00 - Original price $15.00Original price$15.00$15.00 - $15.00Current price $15.00Normal Brand Women's Pom Beanie
Crane's Country StoreOut of stockThis Women's The Normal Brand Pom Beanie in Charcoal is the perfect addition to your winter, fall, or spring wardrobe. The solid pattern and gray c...
View full detailsOriginal price $15.00 - Original price $15.00Original price$15.00$15.00 - $15.00Current price $15.00 -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Women's Marianna Crewneck Sweater
Crane's Country StoreOut of stockCrafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00Normal Brand Women's Eliza Hi-Neck Dress
Crane's Country StoreOut of stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00Normal Brand Puremeso Button Popover
Crane's Country StoreOut of stockSoftly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...
View full detailsOriginal price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00
