The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00Normal Brand Balboa City Peacoat
Crane's Country StoreOut of stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00 -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00
Normal Brand Freshwater Short Sleeve Button Up Shirt
Crane's Country StoreOut of stockFreshwater Short Sleeve Button Up ShirtThis popular style has the perfect look for a happy-hour-to-night-out transition. The substantial fabric has...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $66.00$66.00 - $66.00Current price $66.00Save 25% -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Cord Field Coat
Crane's Country StoreOut of stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00Normal Brand Quilted Sherpa Lined Shacket
Crane's Country StoreOut of stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00 -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00
Normal Brand Bonded Shell Jacket
Crane's Country StoreOut of stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00Save 20% -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreOut of stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00Normal Brand Tailored Terry Blazer
Crane's Country StoreLow stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00 -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Trunks
Crane's Country StoreLow stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00Flannel Lined Twill Shirt Jacket Unisex Khaki
Crane's Country StoreLow stockFlannel Lined Twill Shirt Jacket Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's fu...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00
