The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Puremeso Weekend Quarter Zip - F1PQZPUP
Crane's Country StoreOut of stockEffortless Style Meets Ultimate ComfortThe Weekend Quarter Zip is your new go-to layer for those crisp fall mornings and cool evenings. This isn't ...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Puremeso Button Popover - F1PPBPOP
The Normal BrandLow stockEffortlessly Polished, Impossibly ComfortableMeet the Puremeso Button Popover - your new go-to for those days when you want to look put-together wi...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Tentoma Western Shirt
Crane's Country StoreLow stockTimelessly rugged, with just enough stretch to take this shirt from a dinner date to some outdoor chores, the Tentoma Western Shirt is the essentia...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $89.00$89.00 - $89.00Current price $89.00Save 25% -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00
Normal Brand Mountain Overshirt F1WMOUNT
Crane's Country StoreOut of stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $88.00$88.00 - $88.00Current price $88.00Save 31% -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Sweater Hoodie
Crane's Country StoreOut of stockThe perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreOut of stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $68.00$68.00 - $68.00Current price $68.00
Normal Brand Fairweather Sweatpants - Closeout
Crane's Country StoreOut of stockSoft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $68.00$68.00 - $68.00Current price $68.00Save 31% -
Original price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00Normal Brand Rodert Button Front Cardigan
Crane's Country StoreLow stockOriginal price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00
Normal Brand Puremeso Acid Wash Button Up
Crane's Country StoreLow stockMeet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00Save 37% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Herringbone Textured Knit Jogger
Crane's Country StoreLow stockOur Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00Normal Brand Puremeso Joggers
Crane's Country StoreLow stockCrafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...
View full detailsOriginal price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00 -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00
The Normal Brand Men's Slub Polo - Premium Cotton Closeout
Normal BrandLow stockElevate Your Casual Style with The Normal Brand Men's Slub PoloCLOSEOUT SPECIAL - Very Limited Quantities Available!Experience the perfect blend of...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00Save 24%
