The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00Normal Brand Balboa City Peacoat
Crane's Country StoreLow stockThe Balboa City Peacoat is rugged, thick, and well-made, with a tailored fit that looks polished enough to wear to work. But don’t let its modern l...
View full detailsOriginal price $295.00 - Original price $295.00Original price$295.00$295.00 - $295.00Current price $295.00 -
Original price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Quilted Sherpa Lined Shacket - CLOSEOUT - ONLY 1 LEFT
Crane's Country StoreLow stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $89.00$89.00 - $89.00Current price $89.00Save 44% -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00Save 20% -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00
Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00Save 45% -
Original price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $109.00$109.00 - $109.00Current price $109.00
Normal Brand City to Slope Parka - CLOSEOUT - ONLY 1 LEFT!
Crane's Country StoreLow stockInspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...
View full detailsOriginal price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $109.00$109.00 - $109.00Current price $109.00Save 58% -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $55.00$55.00 - $55.00Current price $55.00
Normal Brand Women's Taylor Sweater Shacket - PRICE DROP
Crane's Country StoreLow stockCrafted with a luxurious midweight yarn that offers a slinky, stretchy texture, this shacket provides an unparalleled feel of comfort and flexibili...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $55.00$55.00 - $55.00Current price $55.00Save 50% -
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00Normal Brand Margaret Jacket
Crane's Country StoreLow stockThe Normal Brand Margaret Jacket is Stylish, Elegant, and perfect for a night out. Fall 2024 Style # F2OMRGRT
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00 -
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00Normal Brand Lan Jacket Navy Windowpane Plaid
Crane's Country StoreLow stockNamed after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...
View full detailsOriginal price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00 -
Original price $228.00 - Original price $228.00Original price$228.00$228.00 - $228.00Current price $228.00Normal Brand James Canvas Liner Jacket
Crane's Country StoreLow stockA fresh addition to the James Canvas lineup, this Liner Jacket boasts signature onion quilting and striking contrast colors. Versatile enough to ac...
View full detailsOriginal price $228.00 - Original price $228.00Original price$228.00$228.00 - $228.00Current price $228.00 -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Sherpa Collar Jacket
Crane's Country StoreLow stockWarm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00The Normal Brand Tailored Terry Trucker
Crane's Country StoreLow stockThe Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00 -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Cord Field Coat
Crane's Country StoreLow stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $99.00$99.00 - $99.00Current price $99.00
Normal Brand Women's Denim Moto Jacket - PRICE DROP - CLOSEOUT!
Crane's Country StoreLow stockDenim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $99.00$99.00 - $99.00Current price $99.00Save 50% -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00Normal Brand Tailored Terry Blazer
Crane's Country StoreLow stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00 -
Original price $220.00Original price $220.00 - Original price $220.00Original price $220.00Current price $109.00$109.00 - $109.00Current price $109.00
Normal Brand Buffalo Sherpa Jacket - CLOSEOUT - ONLY 1 LEFT!
Crane's Country StoreLow stockThis has been something Jimmy has wanted to develop for years. A classic Americana look bundled with all of the softness you want from The Normal B...
View full detailsOriginal price $220.00Original price $220.00 - Original price $220.00Original price $220.00Current price $109.00$109.00 - $109.00Current price $109.00Save 50%
