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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Save 13% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
    $99.99 - $99.99
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    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
    $99.99 - $99.99
    $99.99
    Save 13% Save %
  • $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00

    Normal Brand The Garret Weekend Bag

    Crane's Country Store
    Low stock

    Our waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...

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    $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00
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    $72.00
    $72.00 - $72.00
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    $63.00
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    $63.00

    Normal Brand Women's Honeycomb Waffle Crewneck

    Crane's Country Store
    Low stock

    Designed in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...

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    $72.00
    $72.00 - $72.00
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    $63.00
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  • Save 35% Save %
    $96.00
    $96.00 - $96.00
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    $62.00
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    $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
    $96.00 - $96.00
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    $65.00 - $65.00
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    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • Save 24% Save %
    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
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    $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
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  • Save 16% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    $88.00
    $88.00 - $88.00
    $88.00
    $74.00
    $74.00 - $74.00
    $74.00
    Save 16% Save %
  • PIC_3_a693f952-19f0-4d20-a27a-6cfc35baa391_1500x@2x.jpg
    $62.00 - $62.00
    $62.00
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    $62.00

    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
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    $62.00 - $62.00
    $62.00
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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
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    Save 25% Save %
    $52.00
    $52.00 - $52.00
    $52.00
    $39.00
    $39.00 - $39.00
    $39.00

    The Normal Brand Active Puremeso Weekend Henley

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery En...

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    $52.00
    $52.00 - $52.00
    $52.00
    $39.00
    $39.00 - $39.00
    $39.00
    Save 25% Save %
  • $30.00 - $30.00
    $30.00
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    The Normal Brand Circle Hat

    Crane's Country Store
    In stock

    The Normal Brand Circle Hat 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit Structured A...

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    $30.00 - $30.00
    $30.00
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    $30.00
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    $98.00 - $98.00
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    The Normal Brand Logo Leggings

    Crane's Country Store
    Low stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    $98.00 - $98.00
    $98.00
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    $98.00
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    $92.00 - $92.00
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    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo Shortalls. We designed these short overalls to bring a feminine touch to a historically ...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00
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    $78.00 - $78.00
    $78.00
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    $78.00

    The Normal Brand Ezra Crepe Cropped Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pear...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
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    $96.00 - $96.00
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    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose

    $96.00 - $96.00
    $96.00
    $96.00 - $96.00
    $96.00
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    $122.00 - $122.00
    $122.00
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    $122.00

    The Normal Brand Sonoran Slub Surplice Tank Dress

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print sl...

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    $122.00 - $122.00
    $122.00
    $122.00 - $122.00
    $122.00
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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band with...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00

    The Normal Brand Freshwater Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile ...

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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00
  • kalo 1
    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00

    The Normal Brand Kalo Overalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00 - $110.00
    $110.00
    $110.00 - $110.00
    $110.00
  • open knit
    PIC_1_ee2ec125-3b52-42e9-84a3-9a35e0d8095d_1500x@2x
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front closu...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • back tank
    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00

    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric wi...

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    $82.00 - $82.00
    $82.00
    $82.00 - $82.00
    $82.00
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    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00

    The Normal Brand Tailored Terry Trucker

    Crane's Country Store
    Low stock

    The Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...

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    $130.00 - $130.00
    $130.00
    $130.00 - $130.00
    $130.00
  • pbag shorts 1
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Sonoran Slub Paperbag Short

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstri...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00