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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $45.00 - Original price $45.00
    Original price
    $45.00
    $45.00 - $45.00
    Current price $45.00

    Normal Brand Women's Straw Sun Hat

    Crane's Country Store
    In stock

    Straw Sun HatSpecifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom

    Original price $45.00 - Original price $45.00
    Original price
    $45.00
    $45.00 - $45.00
    Current price $45.00
  • Original price $110.00 - Original price $110.00
    Original price
    $110.00
    $110.00 - $110.00
    Current price $110.00

    Normal Brand Women's Carry All Waxed Canvas Tote

    Crane's Country Store
    Low stock

    Carry All Waxed Canvas Tote Soft canvas base 1 inside side pocket 1 leather branding labels Leather straps Leather zipper pull

    Original price $110.00 - Original price $110.00
    Original price
    $110.00
    $110.00 - $110.00
    Current price $110.00
  • Original price $125.00 - Original price $125.00
    Original price
    $125.00
    $125.00 - $125.00
    Current price $125.00

    Normal Brand Weekend Waxed Canvas Bag

    Crane's Country Store
    Low stock

    Original price $125.00 - Original price $125.00
    Original price
    $125.00
    $125.00 - $125.00
    Current price $125.00
  • Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00

    Flannel Lined Twill Shirt Jacket Unisex Khaki

    Crane's Country Store
    Low stock

    Flannel Lined Twill Shirt Jacket Your favorite jacket is back again for its third season in colors you've loved (and some new ones, too). It's fu...

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    Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00