The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
The Normal Brand Slub Tulip Dress
Crane's Country StoreOut of stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| / -
Original price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $34.00$34.00 - $34.00Current price $34.00| /
Normal Brand Women's Puremeso LS Henley -PRICE DROP
Crane's Country StoreLow stockThis essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...
View full detailsOriginal price $68.00Original price $68.00 - Original price $68.00Original price $68.00Current price $34.00$34.00 - $34.00Current price $34.00| /Save 50% Save % -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Kalo Open Back Tank
Crane's Country StoreLow stockThe classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...
View full detailsOriginal price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 24% Save % -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Trunks
Crane's Country StoreLow stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /Sold out -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80| /
Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockThe Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80| /Save 10% Save % -
Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
The Normal Brand Active Puremeso V Neck T Shirt
Crane's Country StoreOut of stockThe Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear e...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00| /
The Normal Brand Women's Freshwater Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00| /Save 25% Save % -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $49.00$49.00 - $49.00Current price $49.00| /
The Normal Brand Sierra Hoodie
Crane's Country StoreOut of stockThe Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $49.00$49.00 - $49.00Current price $49.00| /Save 50% Save % -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
The Normal Brand Tailored Terry Trucker
Crane's Country StoreLow stockThe Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Women's Malakos Knit Cardigan
Crane's Country StoreLow stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreLow stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreLow stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Cord Field Coat
Crane's Country StoreLow stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Women's Cinch Legging
Crane's Country StoreLow stockCinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $43.00$43.00 - $43.00Current price $43.00| /
Normal Brand Women's Vail Knit Winter Sweater - PRICE DROP
Crane's Country StoreLow stockNormal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $43.00$43.00 - $43.00Current price $43.00| /Save 69% Save % -
Original price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Sydney Cropped Tank
Crane's Country StoreLow stockSydney Cropped Tank A sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes....
View full detailsOriginal price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| / -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Tailored Terry Blazer
Crane's Country StoreOut of stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Cable Sweater Dress
Crane's Country StoreLow stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 30% Save % -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| /
The Normal Brand Women's Classic Terry Looped Sweatpant
Crane's Country StoreLow stockClassic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Surplus Pants
Crane's Country StoreOut of stockSurplus Pants These hi-rise pants offer a relaxed fit for ultimate mobility, but still look sharp. Featuring a paperbag waist, and a front tie belt...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /