The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00
The Normal Brand Slub Tulip Dress
Crane's Country StoreOut of stockThe Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...
View full detailsOriginal price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $65.00$65.00 - $65.00Current price $65.00Save 14% -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00
Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $109.00$109.00 - $109.00Current price $109.00Save 45% -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $80.00$80.00 - $80.00Current price $80.00Save 27% -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Trunks
Crane's Country StoreOut of stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00Sold out -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80
Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockThe Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80Save 10% -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00
Normal Brand Women's Malakos Knit Cardigan - PRICE DROP
Crane's Country StoreLow stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00Save 39% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreLow stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Cord Field Coat
Crane's Country StoreLow stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Women's Cinch Legging
Crane's Country StoreLow stockCinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00Normal Brand Tailored Terry Blazer
Crane's Country StoreOut of stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00 -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Cable Sweater Dress - PRICE DROP
Crane's Country StoreLow stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $80.00$80.00 - $80.00Current price $80.00Save 44% -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00The Normal Brand Women's Classic Terry Looped Sweatpant
Crane's Country StoreLow stockClassic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00 -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00
The Normal Brand Women's Active Puremeso Cross-Back Tank - Spring Closeout Sale!
Crane's Country StoreOut of stockHigh-neck cut tank top with overlapping angular back pieces for a dynamic multi-wear fit. Tie it up with your favorite TNB leggings to enjoy a more...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00Save 48%
