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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Lennox Jersey Button Up

    Crane's Country Store
    Low stock

    Crafted from 100% Cotton, this heavy-weight layering piece is a versatile addition to your wardrobe. True to size, the Looped Terry Button Up has s...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $118.00 - Original price $118.00
    Original price
    $118.00
    $118.00 - $118.00
    Current price $118.00

    Normal Brand Fairbanks Chamois Button Up

    Crane's Country Store
    Low stock

    A classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...

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    Original price $118.00 - Original price $118.00
    Original price
    $118.00
    $118.00 - $118.00
    Current price $118.00
  • Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00

    Normal brand Louis Heavyweight Flannel Overshirt

    Crane's Country Store
    Low stock

    Your new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...

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    Original price $138.00 - Original price $138.00
    Original price
    $138.00
    $138.00 - $138.00
    Current price $138.00
  • Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Nikko Classic Button Up

    Crane's Country Store
    Low stock

    The Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...

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    Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00