The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Sierra Open Knit Button Down
Crane's Country StoreLow stockThe Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Sierra Hoodie
Crane's Country StoreLow stockThe Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Sonoran Slub Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 24% Save % -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
The Normal Brand Tailored Terry Trucker
Crane's Country StoreLow stockThe Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00| /
The Normal Brand Sonoran Slub Paperbag Short
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstr...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00| /Save 24% Save % -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Women's Malakos Knit Cardigan
Crane's Country StoreLow stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreLow stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreLow stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Cord Field Coat
Crane's Country StoreLow stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Quilted Sherpa Lined Shacket
Crane's Country StoreLow stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| / -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00| /Save 20% Save % -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!
Crane's Country StoreLow stockDenim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Women's Cinch Legging
Crane's Country StoreLow stockCinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $83.00$83.00 - $83.00Current price $83.00| /
Normal Brand Women's Vail Knit Winter Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockNormal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $83.00$83.00 - $83.00Current price $83.00| /Save 40% Save % -
Original price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| /
Normal Brand Women's Sydney Cropped Tank
Crane's Country StoreLow stockSydney Cropped Tank A sweater set in summer is something we all need. This tank is cropped and offered in pop colors to complete your summer vibes....
View full detailsOriginal price $52.00 - Original price $52.00Original price$52.00$52.00 - $52.00Current price $52.00| / -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Tailored Terry Blazer
Crane's Country StoreLow stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Kalo Open Back Tank
Crane's Country StoreLow stockThe classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...
View full detailsOriginal price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 24% Save % -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Trunks
Crane's Country StoreLow stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| /
Normal Brand Women's Straw Sun Hat
Crane's Country StoreLow stockStraw Sun Hat Specifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom A2HSTRWHTAN9
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| / -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /
Normal Brand Women's Hi-Rise Ankle Skimmer
Crane's Country StoreLow stockHi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...
View full detailsOriginal price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| / -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Cable Sweater Dress
Crane's Country StoreLow stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 30% Save % -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Women's Carry All Waxed Canvas Tote
Crane's Country StoreLow stockCarry All Waxed Canvas Tote Soft canvas base 1 inside side pocket 1 leather branding labels Leather straps Leather zipper pull
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| / -
Original price $125.00 - Original price $125.00Original price$125.00$125.00 - $125.00Current price $125.00| /
Normal Brand Weekend Waxed Canvas Bag
Crane's Country StoreLow stockOriginal price $125.00 - Original price $125.00Original price$125.00$125.00 - $125.00Current price $125.00| /