The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreLow stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00Save 27% -
Original price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00Normal Brand Women's Ezra Crepe Wide Leg Pant
Crane's Country StoreLow stockNormal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...
View full detailsOriginal price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00 -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Victoria V-Neck Sweater
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $80.00$80.00 - $80.00Current price $80.00Save 26% -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00Normal Brand Women's Ezra Crepe Getaway Short
Crane's Country StoreLow stockNormal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00 -
Original price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreLow stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00Save 32% -
Original price $62.00Original price $62.00 - Original price $62.00Original price $62.00Current price $50.00$50.00 - $50.00Current price $50.00
The Normal Brand Marilyn Knit Tanktop
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...
View full detailsOriginal price $62.00Original price $62.00 - Original price $62.00Original price $62.00Current price $50.00$50.00 - $50.00Current price $50.00Save 19% -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00
The Normal Brand Logo Leggings
Crane's Country StoreOut of stockThe Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Sold out -
Original price $78.00Original price $78.00 - Original price $78.00Original price $78.00Current price $59.00$59.00 - $59.00Current price $59.00
The Normal Brand Ezra Crepe Cropped Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pea...
View full detailsOriginal price $78.00Original price $78.00 - Original price $78.00Original price $78.00Current price $59.00$59.00 - $59.00Current price $59.00Save 24% -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00
The Normal Brand Ezra Crepe Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose S2WE...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00Save 25% -
Original price $122.00Original price $122.00 - Original price $122.00Original price $122.00Current price $92.00$92.00 - $92.00Current price $92.00
The Normal Brand Sonoran Slub Surplice Tank Dress
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print s...
View full detailsOriginal price $122.00Original price $122.00 - Original price $122.00Original price $122.00Current price $92.00$92.00 - $92.00Current price $92.00Save 25% -
Original price $75.00Original price $75.00 - Original price $75.00Original price $75.00Current price $50.00$50.00 - $50.00Current price $50.00
The Normal Brand Kalo Wrap Top - CLOSEOUT
Crane's Country StoreLow stockThe Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...
View full detailsOriginal price $75.00Original price $75.00 - Original price $75.00Original price $75.00Current price $50.00$50.00 - $50.00Current price $50.00Save 33% -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00
The Normal Brand Freshwater Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $72.00$72.00 - $72.00Current price $72.00Save 25% -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $45.00$45.00 - $45.00Current price $45.00
The Normal Brand Women's Freshwater Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $45.00$45.00 - $45.00Current price $45.00Save 38% -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $49.00$49.00 - $49.00Current price $49.00
The Normal Brand Sierra Hoodie
Crane's Country StoreLow stockThe Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $49.00$49.00 - $49.00Current price $49.00Save 50% -
Original price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $62.00$62.00 - $62.00Current price $62.00
The Normal Brand Sonoran Slub Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...
View full detailsOriginal price $82.00Original price $82.00 - Original price $82.00Original price $82.00Current price $62.00$62.00 - $62.00Current price $62.00Save 24% -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00The Normal Brand Tailored Terry Trucker
Crane's Country StoreLow stockThe Normal Brand Tailored Terry Trucker Cut/fit detail Fabric feel Closures Stitching/durability Pockets and finer details Fabric 77% cotton 18% ra...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00
The Normal Brand Sonoran Slub Paperbag Short
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstr...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00Save 24% -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00
Normal Brand Women's Malakos Knit Cardigan - PRICE DROP
Crane's Country StoreLow stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00Save 39% -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreLow stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreLow stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Cable Sweater Dress - PRICE DROP
Crane's Country StoreLow stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $80.00$80.00 - $80.00Current price $80.00Save 44% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Hybrid Shorts
Crane's Country StoreLow stockHybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00
The Normal Brand Women's Active Puremeso Cross-Back Tank - Spring Closeout Sale!
Crane's Country StoreLow stockHigh-neck cut tank top with overlapping angular back pieces for a dynamic multi-wear fit. Tie it up with your favorite TNB leggings to enjoy a more...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00Save 48%
