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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Out of stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Out of stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    Normal Brand Women's Puremeso LS Henley -PRICE DROP

    Crane's Country Store
    Out of stock

    This essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...

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    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Out of stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    $115.00
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    Normal Brand Wallet

    Crane's Country Store
    Out of stock

    Inspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...

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    Normal Brand Women's Jackie Premium Fleece Vintage Crewneck

    Crane's Country Store
    Out of stock

    This vintage inspired crewneck is made from a cotton poly blend, featuring a midweight fleece with a cotton face and cotton/poly backing for subtle...

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  • $108.00 - $108.00
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    Normal Brand Hudson Double Brushed Flannel

    Crane's Country Store
    Out of stock

    Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...

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    Normal Brand Striped Ski Sweater

    Crane's Country Store
    Out of stock

    The allover herringbone pattern, accentuated by contrast seed stitching, creates a uniquely textured crew that's both eye-catching and comfortable....

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    Normal Brand Women's Puremeso Weekend Snap Pullover

    Crane's Country Store
    Out of stock

    introducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...

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    Normal Brand Women's Marianna Crewneck Sweater

    Crane's Country Store
    Out of stock

    Crafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...

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    Normal Brand Women's Comfort Terry Wide Leg Crop Pant

    Crane's Country Store
    Out of stock

    Our Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...

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    $128.00 - $128.00
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    Normal Brand Cole Terry Pintuck Jogger

    Crane's Country Store
    Out of stock

    These joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...

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    Normal Brand The All Day Hat

    Crane's Country Store
    Out of stock

      A3HADYH Spring 2024!  

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    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Out of stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    Normal Brand Lambswool Blazer

    Crane's Country Store
    Out of stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Out of stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    $98.00
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    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Out of stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    $115.00 - $115.00
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    $88.00
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    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    $98.00
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    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Out of stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...

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    $98.00
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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

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  • PIC_3_4b3b4159-c0cc-4e0f-b069-e1428d96f7b1_1500x@2x.jpg
    The Normal Brand Kalo Shortalls | Overall Shorts for Women | Crane’s Country Store
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    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Out of stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

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    $138.00
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    Normal Brand Women's Elsie Fisherman Cardigan - PRICE DROP - CLOSEOUT!

    Crane's Country Store
    Out of stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

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    $66.00
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    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Out of stock

    The classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...

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    $110.00
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    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Out of stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    $110.00
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