Skip to content
FREE SHIPPING ON ORDERS OVER $90
FREE SHIPPING ON ORDERS OVER $90

The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

Filters

$
$
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00

    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Out of stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

    View full details
    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00
    Save 32% Save %
  • Original price $258.00
    Original price $258.00 - Original price $258.00
    Original price $258.00
    Current price $130.00
    $130.00 - $130.00
    Current price $130.00

    Normal Brand City to Slope Parka

    Crane's Country Store
    Out of stock

    Inspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...

    View full details
    Original price $258.00
    Original price $258.00 - Original price $258.00
    Original price $258.00
    Current price $130.00
    $130.00 - $130.00
    Current price $130.00
    Save 50% Save %
  • Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00

    Normal Brand Lambswool Blazer

    Crane's Country Store
    Out of stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

    View full details
    Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00
    Save 33% Save %
  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Mountain Overshirt -PRICE DROP

    Crane's Country Store
    Out of stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

    View full details
    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00
    Save 58% Save %
  • Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00

    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Out of stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

    View full details
    Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00
  • Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Out of stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

    View full details
    Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

    View full details
    Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00
    Save 16% Save %
  • Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00

    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Out of stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...

    View full details
    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $62.00 - Original price $62.00
    Original price
    $62.00
    $62.00 - $62.00
    Current price $62.00

    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

    View full details
    Original price $62.00 - Original price $62.00
    Original price
    $62.00
    $62.00 - $62.00
    Current price $62.00
  • Original price $92.00 - Original price $92.00
    Original price
    $92.00
    $92.00 - $92.00
    Current price $92.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Out of stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

    View full details
    Original price $92.00 - Original price $92.00
    Original price
    $92.00
    $92.00 - $92.00
    Current price $92.00
  • Original price $158.00 - Original price $158.00
    Original price
    $158.00
    $158.00 - $158.00
    Current price $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Out of stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

    View full details
    Original price $158.00 - Original price $158.00
    Original price
    $158.00
    $158.00 - $158.00
    Current price $158.00
  • Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
    $158.00 - $158.00
    Current price $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Out of stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

    View full details
    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
    $158.00 - $158.00
    Current price $158.00
    Save 20% Save %
  • Original price $198.00 - Original price $198.00
    Original price
    $198.00
    $198.00 - $198.00
    Current price $198.00

    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Out of stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

    View full details
    Original price $198.00 - Original price $198.00
    Original price
    $198.00
    $198.00 - $198.00
    Current price $198.00
  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

    View full details
    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00
    Save 36% Save %
  • Original price $66.00
    Original price $66.00 - Original price $66.00
    Original price $66.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Out of stock

    The classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...

    View full details
    Original price $66.00
    Original price $66.00 - Original price $66.00
    Original price $66.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00
    Save 24% Save %
  • Original price $110.00 - Original price $110.00
    Original price
    $110.00
    $110.00 - $110.00
    Current price $110.00

    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Out of stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

    View full details
    Original price $110.00 - Original price $110.00
    Original price
    $110.00
    $110.00 - $110.00
    Current price $110.00
  • Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00

    Normal Brand Trunks

    Crane's Country Store
    Out of stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

    View full details
    Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $76.00 - Original price $76.00
    Original price
    $76.00
    $76.00 - $76.00
    Current price $76.00

    Normal Brand Women's Cut Off Shorts

    Crane's Country Store
    Out of stock

    Cut Off Shorts Say hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be...

    View full details
    Original price $76.00 - Original price $76.00
    Original price
    $76.00
    $76.00 - $76.00
    Current price $76.00
  • Original price $58.00 - Original price $58.00
    Original price
    $58.00
    $58.00 - $58.00
    Current price $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

    View full details
    Original price $58.00 - Original price $58.00
    Original price
    $58.00
    $58.00 - $58.00
    Current price $58.00
    Sold out
  • Original price $0.00 - Original price $0.00
    Original price $0.00
    $120.00
    $120.00 - $120.00
    Current price $120.00

    Normal Brand Women's Two-Way Button Down Cardi

    Crane's Country Store
    Out of stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

    View full details
    Original price $0.00 - Original price $0.00
    Original price $0.00
    $120.00
    $120.00 - $120.00
    Current price $120.00
  • Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

    View full details
    Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00
    Sold out
  • Original price $128.00 - Original price $128.00
    Original price
    $128.00
    $128.00 - $128.00
    Current price $128.00

    Normal brand Comfort Terry Pant

    Crane's Country Store
    Out of stock

    Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...

    View full details
    Original price $128.00 - Original price $128.00
    Original price
    $128.00
    $128.00 - $128.00
    Current price $128.00
  • Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Nikko Classic Button Up

    Crane's Country Store
    Out of stock

    The Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...

    View full details
    Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00

    Normal Brand Striped Ski Sweater

    Crane's Country Store
    Out of stock

    The allover herringbone pattern, accentuated by contrast seed stitching, creates a uniquely textured crew that's both eye-catching and comfortable....

    View full details
    Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00