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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    Normal Brand Mountain Overshirt F1WMOUNT

    Crane's Country Store
    Out of stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Normal Brand City to Slope Parka - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    Out of stock

    Inspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...

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    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Out of stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

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    The Normal Brand Leather Patch Dano Hat

    Crane's Country Store
    Out of stock

    The Normal Brand Leather Patch Dano Hat Low profile fit Twill Embroidered Patch 100% Cotton Twill w/ Polyester Mesh Adjustable Snap Back Closure S...

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    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Out of stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Out of stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    Normal Brand Wallet

    Crane's Country Store
    Out of stock

    Inspired by all the things we love, we set out to design our biggest collection yet in fall 2018. We have something for every part of our normal gu...

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    Normal Brand Women's Taylor Sweater Shacket - PRICE DROP

    Crane's Country Store
    Out of stock

    Crafted with a luxurious midweight yarn that offers a slinky, stretchy texture, this shacket provides an unparalleled feel of comfort and flexibili...

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    Normal Brand Alyx Button Thru Dress

    Crane's Country Store
    Out of stock

    A midweight sweater dress designed in a soft and stretchy 2x2 rib knit. This true-to-size midi-length dress features a full button front, a V-neckl...

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    Normal Brand Hudson Double Brushed Flannel

    Crane's Country Store
    Out of stock

    Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...

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    Normal Brand Fairbanks Chamois Button Up

    Crane's Country Store
    Out of stock

    A classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...

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    Normal Brand Women's Denim Midi Skirt

    Crane's Country Store
    Out of stock

    Classic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...

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    Normal Brand Cole Terry Pintuck Jogger

    Crane's Country Store
    Out of stock

    These joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...

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    Normal Brand The All Day Hat

    Crane's Country Store
    Out of stock

      A3HADYH Spring 2024!  

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    Normal Brand Sea Wool Nep Hoodie - CLOSEOUT

    The Normal Brand
    Out of stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    $98.00
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    Normal Brand Fairweather Shawl Collar Sweatshirt - PRICE DROP

    The Normal Brand
    Out of stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    Normal Brand Fairweather Sweatpants - Closeout

    Crane's Country Store
    Out of stock

    Soft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...

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    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Out of stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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  • $115.00 - $115.00
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    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Out of stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    $115.00 - $115.00
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    $110.00
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    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Out of stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    Normal Brand Trunks

    Crane's Country Store
    Out of stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    $68.00 - $68.00
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    The Normal Brand Weekend Waxed Canvas Bag | Carry On Luggage | Crane's Country Store
    Sold out
    $125.00 - $125.00
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    The Normal Brand Weekend Waxed Canvas Bag

    Crane's Country Store
    Out of stock

    Rugged, stylish, and built for adventure, the Normal Brand Weekend Waxed Canvas Bag is your new go-to for getaways and everyday carry. Crafted from...

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    $125.00 - $125.00
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    $58.00 - $58.00
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    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    $58.00 - $58.00
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    $58.00
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