The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00Sold out -
Original price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP
Crane's Country StoreOut of stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00Save 33% -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Sold out -
Original price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00
Normal Brand Bear Sweater - CLOSEOUT!
Crane's Country StoreOut of stockA classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...
View full detailsOriginal price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00Save 44% -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $64.00$64.00 - $64.00Current price $64.00
Normal Brand Colette Sweater - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreOut of stockKnit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $64.00$64.00 - $64.00Current price $64.00Save 41% -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00Normal Brand James Canvas Cargo Trouser
Crane's Country StoreOut of stockBring on the pockets. This cargo trouser combines utility with style, featuring a comfortable midweight canvas fabric that offers subtle stretch an...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00 -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00Normal Brand Parker Vest
Crane's Country StoreOut of stockFitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00 -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00Normal brand Comfort Terry Pant
Crane's Country StoreOut of stockNobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00 -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal brand Louis Heavyweight Flannel Overshirt
Crane's Country StoreOut of stockYour new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Nikko Classic Button Up
Crane's Country StoreOut of stockThe Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Quarter Zip
Crane's Country StoreOut of stockThe perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreOut of stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00Save 27% -
Original price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreOut of stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00Save 32% -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00Normal Brand Active Puremeso Button Down Shirt
Crane's Country StoreOut of stockOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00 -
Original price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00Normal Brand Rodert Button Front Cardigan
Crane's Country StoreOut of stockOriginal price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00 -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00Normal Brand Two Button Henley
Crane's Country StoreOut of stockWhen we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Chenille Stripe Crew
Crane's Country StoreOut of stockButtery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00
Normal Brand Puremeso Acid Wash Button Up
Crane's Country StoreOut of stockMeet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00Save 37% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Herringbone Textured Knit Jogger
Crane's Country StoreOut of stockOur Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00Normal Brand Puremeso Joggers
Crane's Country StoreOut of stockCrafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...
View full detailsOriginal price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00 -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00Normal Brand SS Puremeso Henley
Crane's Country StoreOut of stockLong Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...
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Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Roll Hem Button Pullover
Crane's Country StoreOut of stockThis soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00
Normal Brand Women's Honeycomb Waffle Overshirt
Crane's Country StoreOut of stockWith an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00Save 35% -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00
The Normal Brand Men's Slub Polo - Premium Cotton Closeout
Normal BrandOut of stockElevate Your Casual Style with The Normal Brand Men's Slub PoloCLOSEOUT SPECIAL - Very Limited Quantities Available!Experience the perfect blend of...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00Save 24%
