The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Trunks
Crane's Country StoreOut of stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Cut Off Shorts
Crane's Country StoreOut of stockCut Off Shorts Say hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be...
View full detailsOriginal price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $50.00$50.00 - $50.00Current price $50.00Save 34% -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00
Normal Brand Women's Military Overshirt -PRICE DROP
Crane's Country StoreOut of stockFrom the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00Save 49% -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00Sold out -
Original price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP
Crane's Country StoreOut of stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00Save 33% -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Sold out -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Kalo Weekender Shorts
Crane's Country StoreOut of stockThe Kalo Weekender Shorts offer a relaxed, breezy style perfect for laid-back days. Made from 100% Cotton double gauze with a bubble texture, they ...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $55.00$55.00 - $55.00Current price $55.00
Normal Brand Women's Taylor Sweater Shacket - PRICE DROP
Crane's Country StoreOut of stockCrafted with a luxurious midweight yarn that offers a slinky, stretchy texture, this shacket provides an unparalleled feel of comfort and flexibili...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $55.00$55.00 - $55.00Current price $55.00Save 50% -
Original price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00
Normal Brand Bear Sweater - CLOSEOUT!
Crane's Country StoreOut of stockA classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...
View full detailsOriginal price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00Save 44% -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00Normal Brand James Canvas Cargo Trouser
Crane's Country StoreOut of stockBring on the pockets. This cargo trouser combines utility with style, featuring a comfortable midweight canvas fabric that offers subtle stretch an...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00 -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00Normal Brand Parker Vest
Crane's Country StoreOut of stockFitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00 -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00Normal brand Comfort Terry Pant
Crane's Country StoreOut of stockNobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00 -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal brand Louis Heavyweight Flannel Overshirt
Crane's Country StoreOut of stockYour new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Nikko Classic Button Up
Crane's Country StoreOut of stockThe Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00Normal Brand Fairbanks Chamois Button Up
Crane's Country StoreOut of stockA classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Quarter Zip
Crane's Country StoreOut of stockThe perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00Normal Brand Women's Denim Midi Skirt
Crane's Country StoreOut of stockClassic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $69.00$69.00 - $69.00Current price $69.00
Normal Brand Drawcord Legging
Crane's Country StoreOut of stockOur Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $69.00$69.00 - $69.00Current price $69.00Save 30% -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreOut of stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00Save 27% -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Victoria V-Neck Sweater
Crane's Country StoreOut of stockNormal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $80.00$80.00 - $80.00Current price $80.00Save 26% -
Original price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreOut of stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00Save 32% -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00Normal Brand Active Puremeso Button Down Shirt
Crane's Country StoreOut of stockOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00 -
Original price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00Normal Brand Rodert Button Front Cardigan
Crane's Country StoreOut of stockOriginal price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00 -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00Normal Brand Two Button Henley
Crane's Country StoreOut of stockWhen we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00
