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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $68.00 - Original price $68.00
    Original price
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    Current price $68.00

    Normal Brand Puremeso Everyday Henley

    Crane's Country Store
    Out of stock

    Featuring a shorter button placket and a stylish curved hem, this henley offers a fresh take on a classic design. Crafted from our signature and be...

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    Original price $68.00 - Original price $68.00
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    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $69.00
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    Current price $69.00

    Normal Brand Drawcord Legging

    Crane's Country Store
    Out of stock

    Our Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $69.00
    $69.00 - $69.00
    Current price $69.00
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  • Original price $70.00 - Original price $70.00
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    $70.00
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    Current price $70.00

    Normal Brand Cole Terry Pintuck Jogger

    Crane's Country Store
    Out of stock

    These joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...

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    Original price $70.00 - Original price $70.00
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  • Original price $118.00 - Original price $118.00
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    Current price $118.00

    Normal Brand Women's Eliza Dress

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...

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    Original price $118.00 - Original price $118.00
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    Current price $118.00
  • Original price $108.00 - Original price $108.00
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    $108.00
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    Current price $108.00

    Normal Brand Women's Victoria V-Neck Sweater

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...

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    Original price $108.00 - Original price $108.00
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    Current price $108.00
  • Original price $104.00 - Original price $104.00
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    Current price $104.00

    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    Original price $104.00 - Original price $104.00
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  • Original price $70.00 - Original price $70.00
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    Current price $70.00

    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Out of stock

    Original price $70.00 - Original price $70.00
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    Current price $70.00
  • Original price $259.00 - Original price $259.00
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    Current price $259.00

    Normal Brand Peacoat

    Crane's Country Store
    Out of stock

    Original price $259.00 - Original price $259.00
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    Current price $259.00
  • Original price $166.00 - Original price $166.00
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    $166.00
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    Current price $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Out of stock

    Original price $166.00 - Original price $166.00
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    Current price $166.00
  • Original price $65.00 - Original price $65.00
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    Current price $65.00

    Normal Brand Two Button Henley

    Crane's Country Store
    Out of stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

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    Original price $65.00 - Original price $65.00
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    Current price $65.00
  • Original price $78.00 - Original price $78.00
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    Current price $78.00

    Normal Brand Puremeso Weekend Quarter Zip

    Crane's Country Store
    Out of stock

    The Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...

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    Original price $78.00 - Original price $78.00
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    Current price $78.00
  • Original price $42.00 - Original price $42.00
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    $42.00
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    Current price $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Out of stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear e...

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    Original price $42.00 - Original price $42.00
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    $42.00
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    Current price $42.00
  • Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Out of stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    Original price $88.00 - Original price $88.00
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    Current price $88.00
  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Out of stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    Original price $98.00 - Original price $98.00
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    $98.00 - $98.00
    Current price $98.00
  • Original price $148.00 - Original price $148.00
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    $148.00
    $148.00 - $148.00
    Current price $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Out of stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    Original price $148.00 - Original price $148.00
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    $148.00 - $148.00
    Current price $148.00
  • Original price $69.00 - Original price $69.00
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    Current price $69.00

    Normal Brand Sea Wool Nep Turtleneck -PRICE CUT

    Crane's Country Store
    Out of stock

    This is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...

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    Original price $69.00 - Original price $69.00
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    $69.00
    $69.00 - $69.00
    Current price $69.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Out of stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00
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  • Original price $78.00 - Original price $78.00
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    $78.00
    $78.00 - $78.00
    Current price $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Out of stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    Original price $78.00 - Original price $78.00
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    $78.00 - $78.00
    Current price $78.00
  • Original price $75.00 - Original price $75.00
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    $75.00 - $75.00
    Current price $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Out of stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    Original price $75.00 - Original price $75.00
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    $75.00
    $75.00 - $75.00
    Current price $75.00
  • Original price $48.00
    Original price $48.00 - Original price $48.00
    Original price $48.00
    Current price $36.00
    $36.00 - $36.00
    Current price $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Out of stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    Original price $48.00
    Original price $48.00 - Original price $48.00
    Original price $48.00
    Current price $36.00
    $36.00 - $36.00
    Current price $36.00
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  • Original price $47.00 - Original price $47.00
    Original price
    $47.00
    $47.00 - $47.00
    Current price $47.00

    Normal Brand Slub Puremeso SS Henley

    Crane's Country Store
    Out of stock

    When we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...

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    Original price $47.00 - Original price $47.00
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    $47.00
    $47.00 - $47.00
    Current price $47.00
  • Original price $47.00 - Original price $47.00
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    Current price $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Out of stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    Original price $47.00 - Original price $47.00
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    $47.00
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    Current price $47.00
  • Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Out of stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00
  • Original price $98.00 - Original price $98.00
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    $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Out of stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    Original price $98.00 - Original price $98.00
    Original price
    $98.00
    $98.00 - $98.00
    Current price $98.00