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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $120.00
    Original price $120.00 - Original price $120.00
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    Current price $80.00
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    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Out of stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
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    Current price $80.00
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  • Original price $199.00 - Original price $199.00
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    $199.00
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    Current price $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    Original price $199.00 - Original price $199.00
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  • Original price $220.00
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    Current price $109.00
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    Current price $109.00

    Normal Brand Buffalo Sherpa Jacket - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    Out of stock

    This has been something Jimmy has wanted to develop for years. A classic Americana look bundled with all of the softness you want from The Normal B...

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    Original price $220.00
    Original price $220.00 - Original price $220.00
    Original price $220.00
    Current price $109.00
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  • Original price $178.00
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    Current price $99.00
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    Current price $99.00

    Normal Brand Bear Sweater - CLOSEOUT!

    Crane's Country Store
    Out of stock

    A classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...

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    Original price $178.00
    Original price $178.00 - Original price $178.00
    Original price $178.00
    Current price $99.00
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    Current price $99.00
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  • Original price $108.00
    Original price $108.00 - Original price $108.00
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    Current price $64.00
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    Current price $64.00

    Normal Brand Colette Sweater - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Out of stock

    Knit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...

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    Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $64.00
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    Current price $64.00
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  • Original price $79.00 - Original price $79.00
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    Current price $79.00

    Normal Brand Parker Vest - Men's Quilted Nylon Puffer Vest - PRICE DROP

    The Normal Brand
    Out of stock

    Classic Warmth, Modern VersatilityThe Normal Brand Parker Vest delivers essential cold-weather protection without the bulk. Built from durable nylo...

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    Original price $79.00 - Original price $79.00
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    Current price $79.00
  • Original price $119.00 - Original price $119.00
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    Current price $119.00

    Normal Brand Sherpa Collar Jacket

    Crane's Country Store
    Out of stock

    Warm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...

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    Original price $119.00 - Original price $119.00
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  • Original price $128.00 - Original price $128.00
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    $128.00
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    Current price $128.00

    Normal brand Comfort Terry Pant

    Crane's Country Store
    Out of stock

    Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...

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    Original price $128.00 - Original price $128.00
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    $128.00
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  • Original price $138.00 - Original price $138.00
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    $138.00
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    Current price $138.00

    Normal brand Louis Heavyweight Flannel Overshirt

    Crane's Country Store
    Out of stock

    Your new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...

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    Original price $138.00 - Original price $138.00
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    $138.00
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    Current price $138.00
  • Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00

    Normal Brand Nikko Classic Button Up

    Crane's Country Store
    Out of stock

    The Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...

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    Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00
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    Normal Brand Jimmy Quarter Zip

    Crane's Country Store
    Out of stock

    The perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...

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    Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00
  • Original price $148.00
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    Original price $148.00
    Current price $108.00
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    Current price $108.00

    Normal Brand Women's Oversized Camp Shacket

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...

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    Original price $148.00
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    Original price $148.00
    Current price $108.00
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  • Original price $104.00
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    Current price $71.00
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    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Out of stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    Original price $104.00
    Original price $104.00 - Original price $104.00
    Original price $104.00
    Current price $71.00
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  • Original price $70.00 - Original price $70.00
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    Normal Brand Active Puremeso Button Down Shirt

    Crane's Country Store
    Out of stock

    Original price $70.00 - Original price $70.00
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  • Original price $166.00 - Original price $166.00
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    Current price $166.00

    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Out of stock

    Original price $166.00 - Original price $166.00
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    Current price $166.00
  • Original price $65.00 - Original price $65.00
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    Normal Brand Two Button Henley

    Crane's Country Store
    Out of stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

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    Original price $65.00 - Original price $65.00
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  • Original price $88.00 - Original price $88.00
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    Current price $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Out of stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
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    Current price $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Out of stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
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  • Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Out of stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    Original price $78.00 - Original price $78.00
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    $78.00
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    Current price $78.00
  • Original price $75.00 - Original price $75.00
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    $75.00
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    Current price $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Out of stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    Original price $75.00 - Original price $75.00
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    Current price $75.00
  • Original price $47.00 - Original price $47.00
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    $47.00
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    Current price $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Out of stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    Original price $47.00 - Original price $47.00
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    $47.00
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    Current price $47.00
  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Out of stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00
  • Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Out of stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00
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  • Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
    $44.00 - $44.00
    Current price $44.00

    The Normal Brand Men's Slub Polo - Premium Cotton Closeout

    Normal Brand
    Out of stock

    Elevate Your Casual Style with The Normal Brand Men's Slub PoloCLOSEOUT SPECIAL - Very Limited Quantities Available!Experience the perfect blend of...

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    Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
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    Current price $44.00
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