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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Out of stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved b...

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    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Out of stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...

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    The Normal Brand Logo Leggings

    Crane's Country Store
    Out of stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Out of stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...

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    $110.00 - $110.00
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    The Normal Brand Kalo Overalls

    Crane's Country Store
    Out of stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00 - $110.00
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  • open knit
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    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Out of stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Out of stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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  • back tank
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    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Out of stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...

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    $82.00
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    Normal Brand Women's Malakos Knit Cardigan

    Crane's Country Store
    Out of stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    Normal Brand Women's Malakos Knit Cropped Tank

    Crane's Country Store
    Out of stock

    Malakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...

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    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Out of stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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    Normal Brand Cord Field Coat

    Crane's Country Store
    Out of stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    $198.00 - $198.00
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    Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Denim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...

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    $198.00
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    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Out of stock

    Cinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...

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    $138.00
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    Normal Brand Women's Vail Knit Winter Sweater - PRICE DROP

    Crane's Country Store
    Out of stock

    Normal Brand Women's Vail Knit Winter Sweater - Closeout Pricing!! The Vail Knit Winter Sweater is soft, heavy, and perfectly warm for blustery day...

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    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Out of stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Out of stock

    Hi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...

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    $142.00
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    Normal Brand Women's Cable Sweater Dress

    Crane's Country Store
    Out of stock

    Cable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...

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    $142.00
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    $92.00
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    Normal Brand Women's Teddy Vest

    Crane's Country Store
    Out of stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    $118.00
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    Normal Brand Women's Military Overshirt -PRICE DROP

    Crane's Country Store
    Out of stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    $118.00
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    $108.00
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    Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!

    Crane's Country Store
    Out of stock

    Soft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...

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    $108.00
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    Normal Brand Women's Sitka Jacquard Sweater - PRICE DROP

    Crane's Country Store
    Out of stock

    SITKA JACQUARD SWEATER  Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...

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    $98.00
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