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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00

    The Normal Brand Active Puremeso V Neck T Shirt

    Crane's Country Store
    Out of stock

    The Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear e...

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    $42.00 - $42.00
    $42.00
    $42.00 - $42.00
    $42.00
  • $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00

    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Out of stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    $88.00 - $88.00
    $88.00
    $88.00 - $88.00
    $88.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Textured Knit Shirt

    Crane's Country Store
    Out of stock

    Feels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00

    Normal Brand Sea Wool Nep Hoodie

    Crane's Country Store
    Out of stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

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    $148.00 - $148.00
    $148.00
    $148.00 - $148.00
    $148.00
  • Save 37% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Out of stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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    $98.00
    $98.00 - $98.00
    $98.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 37% Save %
  • $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Out of stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Out of stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    $75.00 - $75.00
    $75.00
    $75.00 - $75.00
    $75.00
  • Save 25% Save %
    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
    $36.00 - $36.00
    $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Out of stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
    $36.00 - $36.00
    $36.00
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  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    Normal Brand Slub Puremeso SS Henley

    Crane's Country Store
    Out of stock

    When we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00

    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Out of stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    $47.00 - $47.00
    $47.00
    $47.00 - $47.00
    $47.00
  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Out of stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • Save 35% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Out of stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
    $96.00 - $96.00
    $96.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 35% Save %
  • PIC_4_25f8d6c0-3960-4ccd-9e1c-4423d5674ed1_1500x@2x
    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved b...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
  • Save 24% Save %
    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00
    Save 24% Save %
  • PIC_3_a693f952-19f0-4d20-a27a-6cfc35baa391_1500x@2x.jpg
    Save 19% Save %
    $62.00
    $62.00 - $62.00
    $62.00
    $50.00
    $50.00 - $50.00
    $50.00

    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Out of stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...

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    $62.00
    $62.00 - $62.00
    $62.00
    $50.00
    $50.00 - $50.00
    $50.00
    Save 19% Save %
  • Sold out
    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00

    The Normal Brand Circle Hat

    Crane's Country Store
    Out of stock

    The Normal Brand Circle Hat 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit Structured A...

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    $30.00 - $30.00
    $30.00
    $30.00 - $30.00
    $30.00
    Sold out
  • STUDIO_3_070d95b8-c402-45cd-bdd8-76ad0e6aefab_1500x@2x.jpg
    Sold out
    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    The Normal Brand Logo Leggings

    Crane's Country Store
    Out of stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
    Sold out
  • PIC_3_b3ed52f7-8d2b-4250-a06d-72cec6768002_1500x@2x
    Save 15% Save %
    $88.00
    $88.00 - $88.00
    $88.00
    $75.00
    $75.00 - $75.00
    $75.00

    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Out of stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...

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    $88.00
    $88.00 - $88.00
    $88.00
    $75.00
    $75.00 - $75.00
    $75.00
    Save 15% Save %
  • Save 25% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00

    The Normal Brand Women's Freshwater Camp Shirt

    Crane's Country Store
    Out of stock

    The Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...

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    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00
    Save 25% Save %
  • kalo 1
    Save 30% Save %
    $110.00
    $110.00 - $110.00
    $110.00
    $77.00
    $77.00 - $77.00
    $77.00

    The Normal Brand Kalo Overalls

    Crane's Country Store
    Out of stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00
    $110.00 - $110.00
    $110.00
    $77.00
    $77.00 - $77.00
    $77.00
    Save 30% Save %
  • open knit
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Out of stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • Save 50% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $49.00
    $49.00 - $49.00
    $49.00

    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Out of stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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    $98.00
    $98.00 - $98.00
    $98.00
    $49.00
    $49.00 - $49.00
    $49.00
    Save 50% Save %
  • back tank
    Save 24% Save %
    $82.00
    $82.00 - $82.00
    $82.00
    $62.00
    $62.00 - $62.00
    $62.00

    The Normal Brand Sonoran Slub Square Neck Tank

    Crane's Country Store
    Out of stock

    The Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric w...

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    $82.00
    $82.00 - $82.00
    $82.00
    $62.00
    $62.00 - $62.00
    $62.00
    Save 24% Save %
  • pbag shorts 1
    Save 24% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $74.00
    $74.00 - $74.00
    $74.00

    The Normal Brand Sonoran Slub Paperbag Short

    Crane's Country Store
    Out of stock

    The Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstr...

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    $98.00
    $98.00 - $98.00
    $98.00
    $74.00
    $74.00 - $74.00
    $74.00
    Save 24% Save %