The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00
Normal Brand Women's Malakos Knit Cardigan - PRICE DROP
Crane's Country StoreOut of stockMalakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $54.00$54.00 - $54.00Current price $54.00Save 39% -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00Normal Brand Women's Malakos Knit Cropped Tank
Crane's Country StoreOut of stockMalakos Knit Cropped Tank Scooped neckline and back Ribbed hem and binding Branded metal bar at back Satin labels for comfort Fabric 95% rayon 5...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Women's Malakos Knit Jogger
Crane's Country StoreOut of stockMalakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Cord Field Coat
Crane's Country StoreOut of stockCord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $99.00$99.00 - $99.00Current price $99.00
Normal Brand Women's Denim Moto Jacket - PRICE DROP - CLOSEOUT!
Crane's Country StoreOut of stockDenim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $99.00$99.00 - $99.00Current price $99.00Save 50% -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Women's Cinch Legging
Crane's Country StoreOut of stockCinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00Normal Brand Tailored Terry Blazer
Crane's Country StoreOut of stockTailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00 -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00Normal Brand Women's Hi-Rise Ankle Skimmer
Crane's Country StoreOut of stockHi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...
View full detailsOriginal price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00 -
Original price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Cable Sweater Dress - PRICE DROP
Crane's Country StoreOut of stockCable Sweater Dress Ultra cozy and stylish. Classic cables meet an updated silhouette and bell sleeve detail for that perfect mix of heritage and n...
View full detailsOriginal price $142.00Original price $142.00 - Original price $142.00Original price $142.00Current price $80.00$80.00 - $80.00Current price $80.00Save 44% -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Teddy Vest - PRCE DROP
Crane's Country StoreOut of stockWOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00Save 46% -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!
Crane's Country StoreOut of stockSoft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00Save 54% -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Surplus Pants S2BSPLSP
Crane's Country StoreOut of stockSurplus Pants These hi-rise pants offer a relaxed fit for ultimate mobility, but still look sharp. Featuring a paperbag waist, and a front tie belt...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $64.00$64.00 - $64.00Current price $64.00
Normal Brand Women's Puremeso Weekender Dress - PRICE DROP
Crane's Country StoreOut of stockWe wanted to see how far we could spread the love of comfort that is Puremeso and discovered that it actually makes just about the most comfortable...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $64.00$64.00 - $64.00Current price $64.00Save 30% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Hybrid Shorts
Crane's Country StoreOut of stockHybrid Shorts Have a tee time in the morning and plans to hit the pool after lunch? Don't even bother bringing a change of clothes, because these s...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00
The Normal Brand Women's Active Puremeso Cross-Back Tank - Spring Closeout Sale!
Crane's Country StoreOut of stockHigh-neck cut tank top with overlapping angular back pieces for a dynamic multi-wear fit. Tie it up with your favorite TNB leggings to enjoy a more...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $30.00$30.00 - $30.00Current price $30.00Save 48%
