The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Puremeso Weekend Snap Pullover
Crane's Country StoreLow stockintroducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Women's Marianna Crewneck Sweater
Crane's Country StoreLow stockCrafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00Normal Brand Waffle Stitch Polo
Crane's Country StoreLow stockTextured and airy. Constructed from a waffle sweater knit, this polo boasts a breathable textured design. The rib collar, sleeve cuffs, and bottom ...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00 -
Original price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00Normal Brand Women's League Sleeveless Polo
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...
View full detailsOriginal price $72.00 - Original price $72.00Original price$72.00$72.00 - $72.00Current price $72.00 -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00Normal Brand Women's Robles Polo Top
Crane's Country StoreLow stockNormal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00 -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Women's Wanderlust Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00Normal Brand Women's Eliza Hi-Neck Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00Normal Brand Puremeso Button Popover
Crane's Country StoreLow stockSoftly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...
View full detailsOriginal price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00
Normal Brand Fairweather Shawl Collar Sweatshirt
Crane's Country StoreLow stockMeet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00Save 32% -
Original price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $130.00$130.00 - $130.00Current price $130.00
Normal Brand City to Slope Parka
Crane's Country StoreLow stockInspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...
View full detailsOriginal price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $130.00$130.00 - $130.00Current price $130.00Save 50% -
Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00
Normal Brand Lambswool Blazer
Crane's Country StoreLow stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00Save 33% -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Mountain Overshirt -PRICE DROP
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $50.00$50.00 - $50.00Current price $50.00Save 58% -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00Save 15% -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Sweater Hoodie
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00
The Normal Brand Men's Towel Terry Polo
Crane's Country StoreLow stockThe Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00Save 16% -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Marilyn Knit Pant
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00 -
Original price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00
The Normal Brand Active Puremeso SS Weekend Henley
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery E...
View full detailsOriginal price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00Save 25% -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00The Normal Brand Kalo Shortalls
Crane's Country StoreLow stockThe Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00 -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00Normal Brand Quilted Sherpa Lined Shacket
Crane's Country StoreLow stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00 -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00Save 20% -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00 -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00
Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!
Crane's Country StoreLow stockNormal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00Save 36%
