Skip to content
FREE SHIPPING ON ORDERS OVER $90
FREE SHIPPING ON ORDERS OVER $90

The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

Filters

$
$
  • Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $110.00
    $110.00 - $110.00
    Current price $110.00

    Normal Brand Nellie Knit Dress

    Crane's Country Store
    Low stock

    Perfectly soft and warm. Made from a cotton and wool blend for a midweight jersey knit. This sweater dress features a relaxed fit at weekender leng...

    View full details
    Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $110.00
    $110.00 - $110.00
    Current price $110.00
    Save 14% Save %
  • Original price $178.00
    Original price $178.00 - Original price $178.00
    Original price $178.00
    Current price $129.00
    $129.00 - $129.00
    Current price $129.00

    Jackie Premium Fleece Lodge Vest - Quilted Cotton Blend Outerwear

    Normal Brand
    Low stock

    CLOSEOUT PRICING! LIMITED SUPPLY Elevate your layering game with the Jackie Premium Fleece Lodge Vest, where vintage-inspired craftsmanship meets m...

    View full details
    Original price $178.00
    Original price $178.00 - Original price $178.00
    Original price $178.00
    Current price $129.00
    $129.00 - $129.00
    Current price $129.00
    Save 28% Save %
  • Original price $148.00 - Original price $148.00
    Original price
    $148.00
    $148.00 - $148.00
    Current price $148.00

    Normal Brand Comfort Terry Shirt Jacket - S1KTTRSJ

    Crane's Country Store
    Low stock

    The Perfect Hybrid: Style Meets ComfortIntroducing the game-changer in men's outerwear—where the polished look of chinos meets the cozy comfort of ...

    View full details
    Original price $148.00 - Original price $148.00
    Original price
    $148.00
    $148.00 - $148.00
    Current price $148.00
  • Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Mountain Overshirt F1WMOUNT

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

    View full details
    Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $88.00
    $88.00 - $88.00
    Current price $88.00
    Save 31% Save %
  • Original price $109.00
    Original price $109.00 - Original price $109.00
    Original price $109.00
    Current price $85.00
    $85.00 - $85.00
    Current price $85.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

    View full details
    Original price $109.00
    Original price $109.00 - Original price $109.00
    Original price $109.00
    Current price $85.00
    $85.00 - $85.00
    Current price $85.00
    Save 22% Save %
  • Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

    View full details
    Original price $88.00 - Original price $88.00
    Original price
    $88.00
    $88.00 - $88.00
    Current price $88.00
  • Original price $62.00 - Original price $62.00
    Original price
    $62.00
    $62.00 - $62.00
    Current price $62.00

    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

    View full details
    Original price $62.00 - Original price $62.00
    Original price
    $62.00
    $62.00 - $62.00
    Current price $62.00
  • Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
    Current price $65.00
    $65.00 - $65.00
    Current price $65.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Low stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

    View full details
    Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
    Current price $65.00
    $65.00 - $65.00
    Current price $65.00
    Save 14% Save %
  • Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00

    Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

    View full details
    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00
    Save 45% Save %
  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Low stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

    View full details
    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00
    Save 57% Save %
  • Original price $108.00 - Original price $108.00
    Original price
    $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Women's Maritime Crewneck

    Crane's Country Store
    Low stock

    The Maritime Crewneck Sweater is an oversized sweater that hits at mid-rise. It's made from 100% Cotton in a 5 gauge knit with horizontal stripes. ...

    View full details
    Original price $108.00 - Original price $108.00
    Original price
    $108.00
    $108.00 - $108.00
    Current price $108.00
  • Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $55.00
    $55.00 - $55.00
    Current price $55.00

    Normal Brand Women's Taylor Sweater Shacket - PRICE DROP

    Crane's Country Store
    Low stock

    Crafted with a luxurious midweight yarn that offers a slinky, stretchy texture, this shacket provides an unparalleled feel of comfort and flexibili...

    View full details
    Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $55.00
    $55.00 - $55.00
    Current price $55.00
    Save 50% Save %
  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $98.00
    $98.00 - $98.00
    Current price $98.00

    Normal Brand Alyx Button Thru Dress

    Crane's Country Store
    Low stock

    A midweight sweater dress designed in a soft and stretchy 2x2 rib knit. This true-to-size midi-length dress features a full button front, a V-neckl...

    View full details
    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $98.00
    $98.00 - $98.00
    Current price $98.00
    Save 29% Save %
  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Vintage Thermal Midi Dress F2VTHMID

    Crane's Country Store
    Low stock

    This midi dress is made of 100% Cotton with a thermal waffle knit, featuring a vintage-inspired wash. This true-to-size dress has a flattering A-li...

    View full details
    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00
    Save 25% Save %
  • Original price $108.00 - Original price $108.00
    Original price
    $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Hudson Double Brushed Flannel

    Crane's Country Store
    Low stock

    Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...

    View full details
    Original price $108.00 - Original price $108.00
    Original price
    $108.00
    $108.00 - $108.00
    Current price $108.00
  • Original price $118.00 - Original price $118.00
    Original price
    $118.00
    $118.00 - $118.00
    Current price $118.00

    Normal Brand Fairbanks Chamois Button Up

    Crane's Country Store
    Low stock

    A classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...

    View full details
    Original price $118.00 - Original price $118.00
    Original price
    $118.00
    $118.00 - $118.00
    Current price $118.00
  • Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00

    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    This laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...

    View full details
    Original price $165.00 - Original price $165.00
    Original price
    $165.00
    $165.00 - $165.00
    Current price $165.00
  • Original price $118.00 - Original price $118.00
    Original price
    $118.00
    $118.00 - $118.00
    Current price $118.00

    Normal Brand Women's Denim Midi Skirt

    Crane's Country Store
    Low stock

    Classic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...

    View full details
    Original price $118.00 - Original price $118.00
    Original price
    $118.00
    $118.00 - $118.00
    Current price $118.00
  • Original price $70.00 - Original price $70.00
    Original price
    $70.00
    $70.00 - $70.00
    Current price $70.00

    Normal Brand Cole Terry Pintuck Jogger

    Crane's Country Store
    Low stock

    These joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...

    View full details
    Original price $70.00 - Original price $70.00
    Original price
    $70.00
    $70.00 - $70.00
    Current price $70.00
  • Original price $72.00 - Original price $110.00
    Original price $72.00 - Original price $110.00
    Original price $72.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Eliza Hi-Neck Dress - CLOSEOUT

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

    View full details
    Original price $72.00 - Original price $110.00
    Original price $72.00 - Original price $110.00
    Original price $72.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00
    Save up to 55% Save %
  • Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00

    Normal Brand Washed Camp Cap

    Crane's Country Store
    Low stock

    Original price $30.00 - Original price $30.00
    Original price
    $30.00
    $30.00 - $30.00
    Current price $30.00
  • Original price $74.00 - Original price $74.00
    Original price
    $74.00
    $74.00 - $74.00
    Current price $74.00

    Normal Brand Sea Wool Nep Hoodie - CLOSEOUT

    The Normal Brand
    Low stock

    Cool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...

    View full details
    Original price $74.00 - Original price $74.00
    Original price
    $74.00
    $74.00 - $74.00
    Current price $74.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00

    Normal Brand Fairweather Shawl Collar Sweatshirt - PRICE DROP

    The Normal Brand
    Low stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

    View full details
    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $62.00
    $62.00 - $62.00
    Current price $62.00
    Save 37% Save %
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $68.00
    $68.00 - $68.00
    Current price $68.00

    Normal Brand Fairweather Sweatpants - Closeout

    Crane's Country Store
    Low stock

    Soft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...

    View full details
    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $68.00
    $68.00 - $68.00
    Current price $68.00
    Save 31% Save %