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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $109.00
    Original price $109.00 - Original price $109.00
    Original price $109.00
    Current price $85.00
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    Current price $85.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    Original price $109.00
    Original price $109.00 - Original price $109.00
    Original price $109.00
    Current price $85.00
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    Current price $85.00
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  • Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00

    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    Original price $88.00 - Original price $88.00
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    $88.00
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    Current price $88.00
  • Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
    Current price $65.00
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    Current price $65.00

    The Normal Brand Slub Tulip Dress

    Crane's Country Store
    Low stock

    The Normal Brand Slub Tulip Dress High neck racerback dress Weekender length crossover skirt Vintage washed for a worn-in look and feel Fabric 1...

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    Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
    Current price $65.00
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    Current price $65.00
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  • Original price $198.00
    Original price $198.00 - Original price $198.00
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    Current price $158.00
    $158.00 - $158.00
    Current price $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Low stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $158.00
    $158.00 - $158.00
    Current price $158.00
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  • Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $109.00
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    Current price $109.00

    Normal Brand Sherpa Trim Flight Jacket - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Original price $198.00
    Original price $198.00 - Original price $198.00
    Original price $198.00
    Current price $109.00
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    Current price $109.00
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  • Original price $68.00
    Original price $68.00 - Original price $68.00
    Original price $68.00
    Current price $55.00
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    Current price $55.00

    Normal Brand Women's Puremeso LS Henley -PRICE DROP

    Crane's Country Store
    Low stock

    This essential henley is buttery soft, with a smooth finish, and plenty of stretch. Its slim fit makes it a great base layer, with plenty of button...

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    Original price $68.00
    Original price $68.00 - Original price $68.00
    Original price $68.00
    Current price $55.00
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    Current price $55.00
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  • Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
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    Current price $50.00

    Normal Brand Women's Elena Crewneck Sweater

    Crane's Country Store
    Low stock

    Buttery soft coziness delivered in the form of the cutest crewneck sweater to grace your presence. This sweater knit features functional buttons ...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $50.00
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    Current price $50.00
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  • Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $87.00
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    Current price $87.00

    Normal Brand Women's Jackie Premium Fleece Vintage Crewneck

    Crane's Country Store
    Low stock

    This vintage inspired crewneck is made from a cotton poly blend, featuring a midweight fleece with a cotton face and cotton/poly backing for subtle...

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    Original price $108.00
    Original price $108.00 - Original price $108.00
    Original price $108.00
    Current price $87.00
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    Current price $87.00
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  • Original price $34.00 - Original price $34.00
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    $34.00
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    Current price $34.00

    Normal Brand Women's Pom Beanie

    Crane's Country Store
    In stock

    This Women's The Normal Brand Pom Beanie in Charcoal is the perfect addition to your winter, fall, or spring wardrobe. The solid pattern and gray c...

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    Original price $34.00 - Original price $34.00
    Original price
    $34.00
    $34.00 - $34.00
    Current price $34.00
  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
    $89.00 - $89.00
    Current price $89.00

    Normal Brand Vintage Thermal Midi Dress F2VTHMID

    Crane's Country Store
    Low stock

    This midi dress is made of 100% Cotton with a thermal waffle knit, featuring a vintage-inspired wash. This true-to-size dress has a flattering A-li...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $89.00
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    Current price $89.00
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  • Original price $108.00 - Original price $108.00
    Original price
    $108.00
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    Current price $108.00

    Normal Brand Hudson Double Brushed Flannel

    Crane's Country Store
    Low stock

    Your new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...

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    Original price $108.00 - Original price $108.00
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    Current price $108.00
  • Original price $165.00 - Original price $165.00
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    Current price $165.00

    Normal Brand Utility Laptop Bag

    Crane's Country Store
    Low stock

    This laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...

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    Original price $165.00 - Original price $165.00
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    $165.00
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    Current price $165.00
  • Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $70.00
    $70.00 - $70.00
    Current price $70.00

    Normal Brand Women's Puremeso Split Side Top

    Crane's Country Store
    Low stock

    Cozy yet polished. Made in our signature and best-selling Puremeso, this top is garment-washed for a smooth feel. Featuring a boxy fit that hits at...

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    Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $70.00
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    Current price $70.00
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  • Original price $115.00 - Original price $115.00
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    $115.00
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    Current price $115.00

    Normal Brand Striped Ski Sweater

    Crane's Country Store
    Low stock

    The allover herringbone pattern, accentuated by contrast seed stitching, creates a uniquely textured crew that's both eye-catching and comfortable....

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    Original price $115.00 - Original price $115.00
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    Current price $115.00
  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    Normal Brand Women's Puremeso Weekend Snap Pullover

    Crane's Country Store
    Low stock

    introducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...

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    Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00
  • Original price $108.00 - Original price $108.00
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    $108.00
    $108.00 - $108.00
    Current price $108.00

    Normal Brand Women's Marianna Crewneck Sweater

    Crane's Country Store
    Low stock

    Crafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...

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    Original price $108.00 - Original price $108.00
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    $108.00
    $108.00 - $108.00
    Current price $108.00
  • Original price $128.00 - Original price $128.00
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    $128.00
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    Current price $128.00

    Normal Brand Women's Comfort Terry Wide Leg Crop Pant

    Crane's Country Store
    Low stock

    Our Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...

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    Original price $128.00 - Original price $128.00
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    $128.00
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    Current price $128.00
  • Original price $118.00 - Original price $118.00
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    $118.00
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    Current price $118.00

    Normal Brand Waffle Stitch Polo

    Crane's Country Store
    Low stock

    Textured and airy. Constructed from a waffle sweater knit, this polo boasts a breathable textured design. The rib collar, sleeve cuffs, and bottom ...

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    Original price $118.00 - Original price $118.00
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    $118.00
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    Current price $118.00
  • Original price $70.00 - Original price $70.00
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    Current price $70.00

    Normal Brand Cole Terry Pintuck Jogger

    Crane's Country Store
    Low stock

    These joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...

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    Original price $70.00 - Original price $70.00
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    Current price $70.00
  • Original price $72.00 - Original price $72.00
    Original price
    $72.00
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    Current price $72.00

    Normal Brand Women's League Sleeveless Polo

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...

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    Original price $72.00 - Original price $72.00
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    $72.00
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    Current price $72.00
  • Original price $76.00 - Original price $76.00
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    $76.00
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    Current price $76.00

    Normal Brand Women's Robles Polo Top

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...

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    Original price $76.00 - Original price $76.00
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    Current price $76.00
  • Original price $68.00 - Original price $68.00
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    $68.00
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    Current price $68.00

    Normal Brand Women's Wanderlust Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...

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    Original price $68.00 - Original price $68.00
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    $68.00
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    Current price $68.00
  • Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $72.00
    $72.00 - $72.00
    Current price $72.00

    Normal Brand Women's Eliza Hi-Neck Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $72.00
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    Current price $72.00
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  • Original price $30.00 - Original price $30.00
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    $30.00
    $30.00 - $30.00
    Current price $30.00

    Normal Brand Washed Camp Cap

    Crane's Country Store
    Low stock

    Original price $30.00 - Original price $30.00
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    $30.00
    $30.00 - $30.00
    Current price $30.00