The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00Save 18% -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00 -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
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Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Trunks
Crane's Country StoreLow stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00
Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00Save 33% -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00The Normal Brand Women's Marin Collared Maxi Dress
Crane's Country StoreLow stockThis dress is a true-to-size column dress made from an 84% cotton and 16% nylon blend in a 12 gauge rib sweater knit. It has excellent stretch, sta...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00 -
Original price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00
Normal Brand Bear Sweater - CLOSEOUT!
Crane's Country StoreLow stockA classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...
View full detailsOriginal price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00Save 44% -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $64.00$64.00 - $64.00Current price $64.00
Normal Brand Colette Sweater - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreLow stockKnit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $64.00$64.00 - $64.00Current price $64.00Save 41% -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal Brand Lynn Washed Popover
Crane's Country StoreLow stockClassic styled vintage charm. Made from 100% Cotton, this popover features a rib sweater knit with a classic Cotton feel. The stone wash finish giv...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00Normal Brand Dopp Kit
Crane's Country StoreLow stockBesides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you n...
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Original price $240.00 - Original price $240.00Original price$240.00$240.00 - $240.00Current price $240.00Normal Brand Senior Travel Bag
Crane's Country StoreLow stockWe travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a ...
View full detailsOriginal price $240.00 - Original price $240.00Original price$240.00$240.00 - $240.00Current price $240.00 -
Original price $79.00 - Original price $79.00Original price$79.00$79.00 - $79.00Current price $79.00Normal Brand Parker Vest - Men's Quilted Nylon Puffer Vest - PRICE DROP
The Normal BrandLow stockClassic Warmth, Modern VersatilityThe Normal Brand Parker Vest delivers essential cold-weather protection without the bulk. Built from durable nylo...
View full detailsOriginal price $79.00 - Original price $79.00Original price$79.00$79.00 - $79.00Current price $79.00 -
Original price $109.00 - Original price $109.00Original price$109.00$109.00 - $109.00Current price $109.00Normal Brand Lan Jacket Navy Windowpane Plaid
Crane's Country StoreLow stockNamed after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...
View full detailsOriginal price $109.00 - Original price $109.00Original price$109.00$109.00 - $109.00Current price $109.00 -
Original price $119.00 - Original price $119.00Original price$119.00$119.00 - $119.00Current price $119.00Normal Brand Sherpa Collar Jacket
Crane's Country StoreLow stockWarm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...
View full detailsOriginal price $119.00 - Original price $119.00Original price$119.00$119.00 - $119.00Current price $119.00 -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00Normal brand Comfort Terry Pant
Crane's Country StoreLow stockNobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...
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Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal brand Louis Heavyweight Flannel Overshirt
Crane's Country StoreLow stockYour new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Nikko Classic Button Up
Crane's Country StoreLow stockThe Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...
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Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Jimmy Quarter Zip
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...
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Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Robles Knit Polo
Crane's Country StoreLow stockComfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...
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Original price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $70.00$70.00 - $70.00Current price $70.00
Normal Brand Womens James Canvas Workwear Pant
Crane's Country StoreLow stockNormal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...
View full detailsOriginal price $130.00Original price $130.00 - Original price $130.00Original price $130.00Current price $70.00$70.00 - $70.00Current price $70.00Save 46% -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreLow stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00Save 27% -
Original price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00Normal Brand Women's Ezra Crepe Wide Leg Pant
Crane's Country StoreLow stockNormal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...
View full detailsOriginal price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00 -
Original price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreLow stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00Original price $104.00 - Original price $104.00Original price $104.00Current price $71.00$71.00 - $71.00Current price $71.00Save 32% -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00Normal Brand Active Puremeso Button Down Shirt
Crane's Country StoreLow stockOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00
