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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $166.00 - $166.00
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    Normal Brand Rodert Button Front Cardigan

    Crane's Country Store
    Low stock

    $166.00 - $166.00
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    Normal Brand Two Button Henley

    Crane's Country Store
    Low stock

    When we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...

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    Normal Brand Chenille Stripe Crew

    Crane's Country Store
    Low stock

    Buttery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...

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    $88.00 - $88.00
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    Normal Brand Puremeso Acid Wash Button Up

    Crane's Country Store
    Low stock

    Meet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...

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  • $78.00 - $78.00
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    Normal Brand Herringbone Textured Knit Jogger

    Crane's Country Store
    Low stock

    Our Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...

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    $78.00 - $78.00
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    Normal Brand Puremeso Joggers

    Crane's Country Store
    Low stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Low stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    $98.00 - $98.00
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    Normal Brand Women's Rosa Sweater Dress - PRICE DROP

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    $115.00
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    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    The Normal Brand Men's Slub Polo - Premium Cotton Closeout

    Normal Brand
    Low stock

    Elevate Your Casual Style with The Normal Brand Men's Slub PoloCLOSEOUT SPECIAL - Very Limited Quantities Available!Experience the perfect blend of...

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    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose S2WE...

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    The Normal Brand Kalo Wrap Top - CLOSEOUT

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...

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    Normal Brand Women's Malakos Knit Cardigan - PRICE DROP

    Crane's Country Store
    Low stock

    Malakos Knit Cardigan Available in two colors Two-ply shawl collar Longer length – hits just below butt Ribbed cuffs and raglan sleeves Pointed bo...

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    $78.00 - $78.00
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    Normal Brand Women's Malakos Knit Jogger

    Crane's Country Store
    Low stock

    Malakos Knit Jogger Available in two colors High-rise paper bag waist with draw cords Slim leg jogger with ribbed ankle cuffs Metal bar logo at fro...

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  • $198.00 - $198.00
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    Normal Brand Cord Field Coat

    Crane's Country Store
    Low stock

    Cord Field Coat Our heavy corduroy coat is perfect over a t-shirt as a thick fall button-up, or over a sweater as an extra warm layer on those chil...

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    $198.00 - $198.00
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    The Normal Brand Women's Cinch Legging

    Crane's Country Store
    Low stock

    Cinch Legging The Cinch Legging is the perfect legging for a polished, sporty look. Moderate compression gives you a sculpted look, without feelin...

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    Normal Brand Tailored Terry Blazer

    Crane's Country Store
    Low stock

    Tailored Terry BlazerSweats and Chinos had a baby and it's name is Tailored Terry. Our Tailored Terry fabric is a cotton, rayon, and stretch blend ...

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    $178.00 - $178.00
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    Normal Brand Women's Straw Sun Hat

    Crane's Country Store
    Low stock

    Straw Sun Hat Specifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom A2HSTRWHTAN9

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  • $96.00 - $96.00
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    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Low stock

    Hi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...

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    $96.00 - $96.00
    $96.00
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  • The Normal Brand Women's Carry All Waxed Canvas Tote | Travel Tote Bag | Crane’s Country Store
    $110.00 - $110.00
    $110.00
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    The Normal Brand Women's Carry All Waxed Canvas Tote

    Crane's Country Store
    Low stock

    Carry All Waxed Canvas Tote Whether you're commuting, catching a flight, or heading out for the weekend, the Carry All Waxed Canvas Tote is your ef...

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    $110.00 - $110.00
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    $92.00
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    Normal Brand Women's Teddy Vest - PRCE DROP

    Crane's Country Store
    Low stock

    WOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...

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    The Normal Brand Women's Classic Terry Looped Sweatpant

    Crane's Country Store
    Low stock

    Classic Terry Looped SweatpantElevated basics, featuring panel details that use the loop side of fabric running down the side of the leg, This styl...

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    $82.00 - $82.00
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