The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Nikko Classic Button Up
Crane's Country StoreLow stockThe Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Jackson Lightweight Flannel
Crane's Country StoreLow stockVintage inspired prints, breathable, sturdy 100% cotton twill, and a sharp cut make these shirts personality-forward statement pieces. The Jackson ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Hudson Double Brushed Flannel
Crane's Country StoreLow stockYour new office-to-bar shirt. Cool colors and a soft wash in a lightweight 145gsm flannel. We double brushed this cotton woven for extra comfort, a...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Fairbanks Chamois Button Up
Crane's Country StoreLow stockA classic 100% cotton button up made in a subtle marled woven fabric that is double brushed for extra softness. It has a true-to-size fit and featu...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| /
Normal Brand Utility Laptop Bag
Crane's Country StoreLow stockThis laptop bag will carry your laptop‚Äö and everything else. It has a leather bottom and handles for durability, a shoulder strap for carrying ea...
View full detailsOriginal price $165.00 - Original price $165.00Original price$165.00$165.00 - $165.00Current price $165.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Jimmy Quarter Zip
Crane's Country StoreLow stockThe perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Striped Ski Sweater
Crane's Country StoreLow stockThe allover herringbone pattern, accentuated by contrast seed stitching, creates a uniquely textured crew that's both eye-catching and comfortable....
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Puremeso Everyday Henley
Crane's Country StoreLow stockFeaturing a shorter button placket and a stylish curved hem, this henley offers a fresh take on a classic design. Crafted from our signature and be...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Marianna Popover Sweater
Crane's Country StoreLow stockUnbelievably soft and cozy, with a button up collar and a true to size fit, you'll want to wear this sweater every day. It's lightweight and breath...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Women's Puremeso Everyday Jogger
Crane's Country StoreLow stockCrafted from our exclusive and best selling cotton/polyester/spandex blend fabric, these joggers offer unmatched softness and a touch of stretch. W...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Women's Puremeso Everyday Hoodie
Crane's Country StoreLow stockCrafted from our signature and best selling cotton/poly/spandex blend fabric, this hoodie offers unparalleled comfort and all the stretch you need....
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
Normal Brand Women's Comfort Terry Wide Leg Crop Pant
Crane's Country StoreLow stockOur Comfort Terry Wide Leg Crop Pant seamlessly combines comfort and style. Made from our best selling Comfort Terry fabric, these pants boast a li...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Denim Midi Skirt
Crane's Country StoreLow stockClassic comfort meets modern style. Made from 11.1 oz denim in a medium indigo wash with subtle texture and subtle stretch. The flattering silhouet...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $69.00$69.00 - $69.00Current price $69.00| /
Normal Brand Drawcord Legging
Crane's Country StoreLow stockOur Drawcord Leggings are leggings that stay up, whether you're working out, or working on a bowl of popcorn. The compression fabric gives you a fl...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $69.00$69.00 - $69.00Current price $69.00| /Save 30% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Robles Knit Polo
Crane's Country StoreLow stockComfort meets style with our retro-inspired Robles Knit Polo. The soft, airy fabric feels like a second skin, while its vintage flair adds a touch ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| /
Normal Brand Cole Terry Pintuck Jogger
Crane's Country StoreLow stockThese joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...
View full detailsOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00| / -
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| /
Normal Brand The All Day Hat
Crane's Country StoreIn stockA3HADYH Spring 2024!
Original price $34.00 - Original price $34.00Original price$34.00$34.00 - $34.00Current price $34.00| / -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| /
Normal Brand Womens James Canvas Workwear Pant
Crane's Country StoreLow stockNormal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00| / -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| /
Normal Brand Women's Eliza Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00| / -
Original price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreLow stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00Original price $148.00 - Original price $148.00Original price $148.00Current price $108.00$108.00 - $108.00Current price $108.00| /Save 27% Save % -
Original price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00| /
Normal Brand Women's Ezra Crepe Wide Leg Pant
Crane's Country StoreLow stockNormal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...
View full detailsOriginal price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Victoria V-Neck Sweater
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| /
Normal Brand Women's Ezra Crepe Getaway Short
Crane's Country StoreLow stockNormal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| / -
Original price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00| /
Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreLow stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00| /