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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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    Normal Brand Kalo Weekender Shorts

    Crane's Country Store
    Low stock

    The Kalo Weekender Shorts offer a relaxed, breezy style perfect for laid-back days. Made from 100% Cotton double gauze with a bubble texture, they ...

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    Original price $78.00 - Original price $78.00
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  • Original price $128.00 - Original price $128.00
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    The Normal Brand Women's Marin Collared Maxi Dress

    Crane's Country Store
    Low stock

    This dress is a true-to-size column dress made from an 84% cotton and 16% nylon blend in a 12 gauge rib sweater knit. It has excellent stretch, sta...

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    Original price $128.00 - Original price $128.00
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    Normal Brand Women's Rib Tank

    Crane's Country Store
    Low stock

    Our essential tank. A fitted, mid-rise length top made from a soft and stretchy cotton-spandex blend that retains its shape while comfortably skimm...

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  • Original price $108.00 - Original price $108.00
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    Normal Brand Women's Maritime Crewneck

    Crane's Country Store
    Low stock

    The Maritime Crewneck Sweater is an oversized sweater that hits at mid-rise. It's made from 100% Cotton in a 5 gauge knit with horizontal stripes. ...

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    Original price $108.00 - Original price $108.00
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    Normal Brand Women's Taylor Sweater Shacket - PRICE DROP

    Crane's Country Store
    Low stock

    Crafted with a luxurious midweight yarn that offers a slinky, stretchy texture, this shacket provides an unparalleled feel of comfort and flexibili...

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    Original price $110.00
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  • Original price $138.00
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    Current price $98.00
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    Normal Brand Alyx Button Thru Dress

    Crane's Country Store
    Low stock

    A midweight sweater dress designed in a soft and stretchy 2x2 rib knit. This true-to-size midi-length dress features a full button front, a V-neckl...

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    Original price $138.00
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  • Original price $178.00
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    Current price $99.00
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    Normal Brand Bear Sweater - CLOSEOUT!

    Crane's Country Store
    Low stock

    A classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...

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    Original price $178.00
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  • Original price $168.00 - Original price $168.00
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    Normal Brand Margaret Jacket

    Crane's Country Store
    Low stock

    The Normal Brand Margaret Jacket is Stylish, Elegant, and perfect for a night out.  Fall 2024 Style # F2OMRGRT 

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    Current price $64.00
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    Normal Brand Colette Sweater - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Knit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...

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    Original price $108.00
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  • Original price $188.00
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    Normal Brand Adrian Vest - F2OADRVS - CLOSEOUT - A FEW REMAINING!

    Crane's Country Store
    Low stock

    Crafted with bonded faux leather and a cozy sherpa lining, this heavyweight vest offers both style and warmth for colder seasons. With bod...

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    Original price $188.00
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  • Original price $128.00 - Original price $128.00
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    Normal Brand James Canvas Cargo Trouser

    Crane's Country Store
    Low stock

    Bring on the pockets. This cargo trouser combines utility with style, featuring a comfortable midweight canvas fabric that offers subtle stretch an...

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    Normal Brand Nellie Knit Dress

    Crane's Country Store
    Low stock

    Perfectly soft and warm. Made from a cotton and wool blend for a midweight jersey knit. This sweater dress features a relaxed fit at weekender leng...

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    Original price $128.00
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  • Original price $138.00 - Original price $138.00
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    Normal Brand Lynn Washed Popover

    Crane's Country Store
    Low stock

    Classic styled vintage charm. Made from 100% Cotton, this popover features a rib sweater knit with a classic Cotton feel. The stone wash finish giv...

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    Original price $138.00 - Original price $138.00
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    Normal Brand Dopp Kit

    Crane's Country Store
    Low stock

    Besides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you n...

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    Normal Brand Senior Travel Bag

    Crane's Country Store
    Low stock

    We travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a ...

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    Original price $240.00 - Original price $240.00
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    Normal Brand Parker Vest

    Crane's Country Store
    Low stock

    FitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...

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    Original price $158.00 - Original price $158.00
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    Normal Brand Lan Jacket Navy Windowpane Plaid

    Crane's Country Store
    Low stock

    Named after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...

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    Normal Brand Jackie Premium Fleece Lodge Vest

    Crane's Country Store
    Low stock

    With its quilted multi-layer construction, the Jackie Premium Fleece Lodge Vest vest guarantees structure, texture, and exceptional warmth, making ...

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    Original price $178.00 - Original price $178.00
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    Normal Brand James Canvas Liner Jacket

    Crane's Country Store
    Low stock

    A fresh addition to the James Canvas lineup, this Liner Jacket boasts signature onion quilting and striking contrast colors. Versatile enough to ac...

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    Original price $228.00 - Original price $228.00
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  • Original price $198.00 - Original price $198.00
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    Normal Brand Sherpa Collar Jacket

    Crane's Country Store
    Low stock

    Warm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...

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    Original price $198.00 - Original price $198.00
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    Normal brand Comfort Terry Pant

    Crane's Country Store
    Low stock

    Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...

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    Normal brand Louis Heavyweight Flannel Overshirt

    Crane's Country Store
    Low stock

    Your new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...

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    Normal Brand Nikko Classic Button Up

    Crane's Country Store
    Low stock

    The Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...

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    Original price $88.00 - Original price $88.00
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    Normal Brand Jackson Lightweight Flannel

    Crane's Country Store
    Low stock

    Vintage inspired prints, breathable, sturdy 100% cotton twill, and a sharp cut make these shirts personality-forward statement pieces. The Jackson ...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00