The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Kalo Weekender Shorts
Crane's Country StoreLow stockThe Kalo Weekender Shorts offer a relaxed, breezy style perfect for laid-back days. Made from 100% Cotton double gauze with a bubble texture, they ...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
The Normal Brand Women's Marin Collared Maxi Dress
Crane's Country StoreLow stockThis dress is a true-to-size column dress made from an 84% cotton and 16% nylon blend in a 12 gauge rib sweater knit. It has excellent stretch, sta...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| /
Normal Brand Women's Rib Tank
Crane's Country StoreLow stockOur essential tank. A fitted, mid-rise length top made from a soft and stretchy cotton-spandex blend that retains its shape while comfortably skimm...
View full detailsOriginal price $44.00 - Original price $44.00Original price$44.00$44.00 - $44.00Current price $44.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Maritime Crewneck
Crane's Country StoreLow stockThe Maritime Crewneck Sweater is an oversized sweater that hits at mid-rise. It's made from 100% Cotton in a 5 gauge knit with horizontal stripes. ...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $55.00$55.00 - $55.00Current price $55.00| /
Normal Brand Women's Taylor Sweater Shacket - PRICE DROP
Crane's Country StoreLow stockCrafted with a luxurious midweight yarn that offers a slinky, stretchy texture, this shacket provides an unparalleled feel of comfort and flexibili...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $55.00$55.00 - $55.00Current price $55.00| /Save 50% Save % -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Alyx Button Thru Dress
Crane's Country StoreLow stockA midweight sweater dress designed in a soft and stretchy 2x2 rib knit. This true-to-size midi-length dress features a full button front, a V-neckl...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $98.00$98.00 - $98.00Current price $98.00| /Save 29% Save % -
Original price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Bear Sweater - CLOSEOUT!
Crane's Country StoreLow stockA classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...
View full detailsOriginal price $178.00Original price $178.00 - Original price $178.00Original price $178.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 44% Save % -
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| /
Normal Brand Margaret Jacket
Crane's Country StoreLow stockThe Normal Brand Margaret Jacket is Stylish, Elegant, and perfect for a night out. Fall 2024 Style # F2OMRGRT
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| / -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $64.00$64.00 - $64.00Current price $64.00| /
Normal Brand Colette Sweater - CLOSEOUT - ONLY 2 LEFT!
Crane's Country StoreLow stockKnit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $64.00$64.00 - $64.00Current price $64.00| /Save 41% Save % -
Original price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $94.00$94.00 - $94.00Current price $94.00| /
Normal Brand Adrian Vest - F2OADRVS - CLOSEOUT - A FEW REMAINING!
Crane's Country StoreLow stockCrafted with bonded faux leather and a cozy sherpa lining, this heavyweight vest offers both style and warmth for colder seasons. With bod...
View full detailsOriginal price $188.00Original price $188.00 - Original price $188.00Original price $188.00Current price $94.00$94.00 - $94.00Current price $94.00| /Save 50% Save % -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
Normal Brand James Canvas Cargo Trouser
Crane's Country StoreLow stockBring on the pockets. This cargo trouser combines utility with style, featuring a comfortable midweight canvas fabric that offers subtle stretch an...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Nellie Knit Dress
Crane's Country StoreLow stockPerfectly soft and warm. Made from a cotton and wool blend for a midweight jersey knit. This sweater dress features a relaxed fit at weekender leng...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $110.00$110.00 - $110.00Current price $110.00| /Save 14% Save % -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Lynn Washed Popover
Crane's Country StoreLow stockClassic styled vintage charm. Made from 100% Cotton, this popover features a rib sweater knit with a classic Cotton feel. The stone wash finish giv...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| /
Normal Brand Dopp Kit
Crane's Country StoreLow stockBesides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you n...
View full detailsOriginal price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| / -
Original price $240.00 - Original price $240.00Original price$240.00$240.00 - $240.00Current price $240.00| /
Normal Brand Senior Travel Bag
Crane's Country StoreLow stockWe travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a ...
View full detailsOriginal price $240.00 - Original price $240.00Original price$240.00$240.00 - $240.00Current price $240.00| / -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Parker Vest
Crane's Country StoreLow stockFitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| / -
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| /
Normal Brand Lan Jacket Navy Windowpane Plaid
Crane's Country StoreLow stockNamed after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...
View full detailsOriginal price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| / -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Jackie Premium Fleece Lodge Vest
Crane's Country StoreLow stockWith its quilted multi-layer construction, the Jackie Premium Fleece Lodge Vest vest guarantees structure, texture, and exceptional warmth, making ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $228.00 - Original price $228.00Original price$228.00$228.00 - $228.00Current price $228.00| /
Normal Brand James Canvas Liner Jacket
Crane's Country StoreLow stockA fresh addition to the James Canvas lineup, this Liner Jacket boasts signature onion quilting and striking contrast colors. Versatile enough to ac...
View full detailsOriginal price $228.00 - Original price $228.00Original price$228.00$228.00 - $228.00Current price $228.00| / -
Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Sherpa Collar Jacket
Crane's Country StoreLow stockWarm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
Normal brand Comfort Terry Pant
Crane's Country StoreLow stockNobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal brand Louis Heavyweight Flannel Overshirt
Crane's Country StoreLow stockYour new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Nikko Classic Button Up
Crane's Country StoreLow stockThe Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Jackson Lightweight Flannel
Crane's Country StoreLow stockVintage inspired prints, breathable, sturdy 100% cotton twill, and a sharp cut make these shirts personality-forward statement pieces. The Jackson ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /