The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /
Normal Brand City Lights Honky Tonk Shirt
Crane's Country StoreOut of stockInspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /Save 11% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand Mountain Bear Shirt
Crane's Country StoreOut of stockThis is the shirt that you're never going to want to give up on laundry day. Washed with our special fabric softener for unbeatable softness, this ...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /
Normal Brand SS Puremeso Henley
Crane's Country StoreLow stockLong Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| / -
Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /
Normal Brand Lambswool Blazer
Crane's Country StoreLow stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /Save 33% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Roll Hem Button Pullover
Crane's Country StoreLow stockThis soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Mountain Overshirt
Crane's Country StoreOut of stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 16% Save % -
Original price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| /
Normal Brand Women's Athena Column Dress
Crane's Country StoreLow stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| / -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00| /
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00| /Save 15% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $75.00$75.00 - $75.00Current price $75.00| /
Normal Brand Women's Marianna Raglan Sweater
Crane's Country StoreLow stockMade with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $75.00$75.00 - $75.00Current price $75.00| /Save 35% Save % -
Original price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /
Normal Brand Women's Rosa Sweater Dress
Crane's Country StoreLow stockThe go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...
View full detailsOriginal price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /Save 38% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $99.99$99.99 - $99.99Current price $99.99| /
Normal Brand Women's Fair Isle Surplice Hoodie
Crane's Country StoreLow stockThis hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $99.99$99.99 - $99.99Current price $99.99| /Save 13% Save % -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $63.00$63.00 - $63.00Current price $63.00| /
Normal Brand Women's Honeycomb Waffle Crewneck
Crane's Country StoreLow stockDesigned in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $63.00$63.00 - $63.00Current price $63.00| /Save 13% Save % -
Original price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /
Normal Brand Women's Honeycomb Waffle Overshirt
Crane's Country StoreLow stockWith an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...
View full detailsOriginal price $96.00Original price $96.00 - Original price $96.00Original price $96.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 35% Save % -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| /
The Normal Brand Men's Active Puremeso Print Polo
Crane's Country StoreLow stockThe Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00| / -
Original price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /
The Normal Brand Men's Slub Polo
Crane's Country StoreLow stockThe Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...
View full detailsOriginal price $58.00Original price $58.00 - Original price $58.00Original price $58.00Current price $44.00$44.00 - $44.00Current price $44.00| /Save 24% Save % -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /
The Normal Brand Men's Towel Terry Polo
Crane's Country StoreOut of stockThe Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /Save 16% Save % -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Marilyn Knit Tanktop
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| / -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| / -
Original price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /
The Normal Brand Active Puremeso Weekend Henley
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery En...
View full detailsOriginal price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /Save 25% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
The Normal Brand Logo Leggings
Crane's Country StoreLow stockThe Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...
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Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| /
The Normal Brand Kalo Shortalls
Crane's Country StoreOut of stockPlayful meets modern minimalism in these light-as-air Kalo Shortalls. We designed these short overalls to bring a feminine touch to a historically ...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00| / -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
The Normal Brand Ezra Crepe Cropped Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pear...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /
The Normal Brand Ezra Crepe Camp Shirt
Crane's Country StoreLow stockThe Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose
Original price $96.00 - Original price $96.00Original price$96.00$96.00 - $96.00Current price $96.00| /