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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $34.00
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    Current price $34.00

    Normal Brand City Lights Honky Tonk Shirt

    Crane's Country Store
    Out of stock

    Inspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $34.00
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    Current price $34.00
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  • Original price $38.00
    Original price $38.00 - Original price $38.00
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    Current price $32.00
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    Current price $32.00

    Normal Brand Mountain Bear Shirt

    Crane's Country Store
    Out of stock

    This is the shirt that you're never going to want to give up on laundry day. Washed with our special fabric softener for unbeatable softness, this ...

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    Original price $38.00
    Original price $38.00 - Original price $38.00
    Original price $38.00
    Current price $32.00
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    Current price $32.00
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  • Original price $47.00 - Original price $47.00
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    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Low stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    Original price $47.00 - Original price $47.00
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  • Original price $215.00
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    Current price $144.00
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    Current price $144.00

    Normal Brand Lambswool Blazer

    Crane's Country Store
    Low stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
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    Current price $144.00
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  • Original price $98.00 - Original price $98.00
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    Current price $98.00

    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
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    Current price $99.00

    Normal Brand Women's Mountain Overshirt

    Crane's Country Store
    Out of stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $99.00
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    Current price $99.00
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  • Original price $126.00 - Original price $126.00
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    $126.00
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    Current price $126.00

    Normal Brand Women's Athena Column Dress

    Crane's Country Store
    Low stock

    This fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...

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    Original price $126.00 - Original price $126.00
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    $126.00
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    Current price $126.00
  • Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $109.00
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    Current price $109.00

    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    Original price $128.00
    Original price $128.00 - Original price $128.00
    Original price $128.00
    Current price $109.00
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  • Original price $115.00
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    Original price $115.00
    Current price $75.00
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    Current price $75.00

    Normal Brand Women's Marianna Raglan Sweater

    Crane's Country Store
    Low stock

    Made with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $75.00
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    Current price $75.00
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  • Original price $132.00
    Original price $132.00 - Original price $132.00
    Original price $132.00
    Current price $82.00
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    Current price $82.00

    Normal Brand Women's Rosa Sweater Dress

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    Original price $132.00
    Original price $132.00 - Original price $132.00
    Original price $132.00
    Current price $82.00
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    Current price $82.00
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  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $115.00
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    Current price $99.99
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    Current price $99.99

    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    Original price $115.00
    Original price $115.00 - Original price $115.00
    Original price $115.00
    Current price $99.99
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    Current price $99.99
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  • Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $63.00
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    Current price $63.00

    Normal Brand Women's Honeycomb Waffle Crewneck

    Crane's Country Store
    Low stock

    Designed in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...

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    Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $63.00
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    Current price $63.00
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  • Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
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    Current price $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    Original price $96.00
    Original price $96.00 - Original price $96.00
    Original price $96.00
    Current price $62.00
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    Current price $62.00
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  • Original price $65.00 - Original price $65.00
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    Current price $65.00

    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved bu...

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    Original price $65.00 - Original price $65.00
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    $65.00
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    Current price $65.00
  • Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
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    Current price $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    Original price $58.00
    Original price $58.00 - Original price $58.00
    Original price $58.00
    Current price $44.00
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    Current price $44.00
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  • Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Out of stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
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    Current price $74.00
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  • Original price $62.00 - Original price $62.00
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    $62.00
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    Current price $62.00

    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand metal...

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    Original price $62.00 - Original price $62.00
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    Current price $62.00
  • Original price $62.00 - Original price $62.00
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    Current price $62.00

    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit c...

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    Original price $62.00 - Original price $62.00
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    $62.00
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    Current price $62.00
  • Original price $52.00
    Original price $52.00 - Original price $52.00
    Original price $52.00
    Current price $39.00
    $39.00 - $39.00
    Current price $39.00

    The Normal Brand Active Puremeso Weekend Henley

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery En...

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    Original price $52.00
    Original price $52.00 - Original price $52.00
    Original price $52.00
    Current price $39.00
    $39.00 - $39.00
    Current price $39.00
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  • Original price $98.00 - Original price $98.00
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    $98.00
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    Current price $98.00

    The Normal Brand Logo Leggings

    Crane's Country Store
    Low stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    Original price $98.00 - Original price $98.00
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    Current price $98.00
  • Original price $92.00 - Original price $92.00
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    $92.00
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    Current price $92.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Out of stock

    Playful meets modern minimalism in these light-as-air Kalo Shortalls. We designed these short overalls to bring a feminine touch to a historically ...

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    Original price $92.00 - Original price $92.00
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    $92.00
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    Current price $92.00
  • Original price $78.00 - Original price $78.00
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    $78.00
    $78.00 - $78.00
    Current price $78.00

    The Normal Brand Ezra Crepe Cropped Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pear...

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    Original price $78.00 - Original price $78.00
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    Current price $78.00
  • Original price $96.00 - Original price $96.00
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    $96.00
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    Current price $96.00

    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose

    Original price $96.00 - Original price $96.00
    Original price
    $96.00
    $96.00 - $96.00
    Current price $96.00