The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $122.00 - Original price $122.00Original price$122.00$122.00 - $122.00Current price $122.00The Normal Brand Sonoran Slub Surplice Tank Dress
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print sl...
View full detailsOriginal price $122.00 - Original price $122.00Original price$122.00$122.00 - $122.00Current price $122.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00The Normal Brand Kalo Wrap Top
Crane's Country StoreLow stockThe Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band with...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00The Normal Brand Freshwater Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile ...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00The Normal Brand Kalo Overalls
Crane's Country StoreLow stockPlayful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00The Normal Brand Sonoran Slub Square Neck Tank
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Square Neck Tank Available in Cayenne Floral Print Hits at natural waist Smocked back Textured, lightweight fabric wi...
View full detailsOriginal price $82.00 - Original price $82.00Original price$82.00$82.00 - $82.00Current price $82.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00The Normal Brand Sonoran Slub Paperbag Short
Crane's Country StoreLow stockThe Normal Brand Sonoran Slub Paperbag Short Available in Cayenne Floral Print Natural rise with a relaxed fit Elastic paper bag waistband Drawstri...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00Normal Brand Quilted Sherpa Lined Shacket
Crane's Country StoreLow stockQuilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00 -
Original price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00
Normal Brand Bonded Shell Jacket
Crane's Country StoreLow stockBonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...
View full detailsOriginal price $198.00Original price $198.00 - Original price $198.00Original price $198.00Current price $158.00$158.00 - $158.00Current price $158.00Save 20% -
Original price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00Normal Brand Women's Denim Moto Jacket - Spring Closeout Sale!
Crane's Country StoreLow stockDenim Moto Jacket - Closeout pricing! A cozy take on an edgy classic, the sherpa-lined Denim Moto Jacket is warm and soft, with a relaxed fit and a...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$198.00$198.00 - $198.00Current price $198.00 -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Teddy Vest
Crane's Country StoreOut of stockWOMENS TEDDY VEST Channel major snow bunny cozy vibes in our ultra soft rendition of teddy sherpa fabric, fashioned into a zip up vest. This vest f...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $50.00$50.00 - $50.00Current price $50.00Save 46% -
Original price $118.00 - Original price $118.00Original price $118.00$118.00$118.00 - $118.00Current price $118.00Normal Brand Women's Military Overshirt
Crane's Country StoreLow stockFrom the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...
View full detailsOriginal price $118.00 - Original price $118.00Original price $118.00$118.00$118.00 - $118.00Current price $118.00 -
Original price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00
Normal Brand Women's Monterosa Turtleneck Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockSoft, cozy, and breathable, this is the chunky turtleneck sweater that’s breathable enough to wear all day. Oversized and perfect with a pair of je...
View full detailsOriginal price $108.00Original price $108.00 - Original price $108.00Original price $108.00Current price $50.00$50.00 - $50.00Current price $50.00Save 54% -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $68.00$68.00 - $68.00Current price $68.00
Normal Brand Women's Sitka Jacquard Sweater - Spring Closeout Sale!
Crane's Country StoreOut of stockSITKA JACQUARD SWEATER Women's - Closeout Pricing! Nothing says Fall quite like cozy sweaters in the perfect autumnal pattern. Inspired by our fav...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $68.00$68.00 - $68.00Current price $68.00Save 31%
