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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $110.00
    Original price $110.00 - Original price $110.00
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    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Low stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    Original price $110.00
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  • Original price $68.00 - Original price $68.00
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    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    Original price $68.00 - Original price $68.00
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  • Original price $45.00 - Original price $45.00
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    Normal Brand Women's Straw Sun Hat

    Crane's Country Store
    Low stock

    Straw Sun Hat Specifications100% AcrylicOne size fits allDirect embroidery on cuffAcrylic pom A2HSTRWHTAN9

    Original price $45.00 - Original price $45.00
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  • Original price $96.00 - Original price $96.00
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    Normal Brand Women's Hi-Rise Ankle Skimmer

    Crane's Country Store
    Low stock

    Hi-Rise Ankle Skimmer Say hello to our new denim. These hi-rise rigid denim jeans are fitted through the waist and hip with a straight silhouette t...

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    Original price $96.00 - Original price $96.00
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  • Original price $125.00 - Original price $125.00
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    The Normal Brand Weekend Waxed Canvas Bag

    Crane's Country Store
    Out of stock

    Rugged, stylish, and built for adventure, the Normal Brand Weekend Waxed Canvas Bag is your new go-to for getaways and everyday carry. Crafted from...

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    Original price $125.00 - Original price $125.00
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  • Original price $58.00 - Original price $58.00
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    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    Original price $58.00 - Original price $58.00
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  • Original price $120.00
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    Current price $80.00
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    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    Original price $120.00
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    Current price $80.00
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  • Original price $199.00 - Original price $199.00
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    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    Original price $199.00 - Original price $199.00
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  • Original price $220.00
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    Current price $109.00
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    Normal Brand Buffalo Sherpa Jacket - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    Out of stock

    This has been something Jimmy has wanted to develop for years. A classic Americana look bundled with all of the softness you want from The Normal B...

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    Original price $220.00
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    Current price $109.00
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  • Original price $59.00 - Original price $59.00
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    Normal Brand Kalo Weekender Shorts — Relaxed Hi-Rise Cotton Gauze

    The Normal Brand
    Low stock

    Effortless warm-weather dressing, refined. The Kalo Weekender Shorts from Normal Brand are built for the kind of days that move at their own pace —...

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    Original price $59.00 - Original price $59.00
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  • Original price $128.00 - Original price $128.00
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    The Normal Brand Women's Marin Collared Maxi Dress

    Crane's Country Store
    Low stock

    This dress is a true-to-size column dress made from an 84% cotton and 16% nylon blend in a 12 gauge rib sweater knit. It has excellent stretch, sta...

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    Original price $128.00 - Original price $128.00
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  • Original price $178.00
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    Current price $99.00
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    Normal Brand Bear Sweater - CLOSEOUT!

    Crane's Country Store
    Low stock

    A classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...

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    Original price $178.00
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  • Original price $138.00 - Original price $138.00
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    Normal Brand Lynn Washed Popover

    Crane's Country Store
    Low stock

    Classic styled vintage charm. Made from 100% Cotton, this popover features a rib sweater knit with a classic Cotton feel. The stone wash finish giv...

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    Original price $138.00 - Original price $138.00
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    Normal Brand Dopp Kit

    Crane's Country Store
    Low stock

    Besides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you n...

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  • Original price $240.00 - Original price $240.00
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    Normal Brand Senior Travel Bag

    Crane's Country Store
    Low stock

    We travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a ...

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    Original price $240.00 - Original price $240.00
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    Normal Brand Lan Jacket Navy Windowpane Plaid

    Crane's Country Store
    Low stock

    Named after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...

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    Original price $109.00 - Original price $109.00
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    Normal Brand Sherpa Collar Jacket

    Crane's Country Store
    Low stock

    Warm, thick, and sturdy. The Sherpa Collar Jacket is a mountain man original, with a heavy wool blend that's warm and insulating. Sherpa fleece is ...

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    Original price $119.00 - Original price $119.00
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    Normal brand Comfort Terry Pant

    Crane's Country Store
    Low stock

    Nobody needs to know you're wearing something that's as comfortable as your favorite sweatpants. With a slim fit and a bit of stretch, these are ab...

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    Original price $128.00 - Original price $128.00
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  • Original price $138.00 - Original price $138.00
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    Normal brand Louis Heavyweight Flannel Overshirt

    Crane's Country Store
    Low stock

    Your new favorite flannel. Made from 100% Cotton, it features a heavier, substantial weight with a brushed face for a soft, classic flannel feel. K...

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    Original price $138.00 - Original price $138.00
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  • Original price $88.00 - Original price $88.00
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    Normal Brand Nikko Classic Button Up

    Crane's Country Store
    Low stock

    The Nikko button up is the perfectly soft, lightweight cotton shirt that was made for summer to fall transitions. We reinforced the buttons, so you...

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    Original price $88.00 - Original price $88.00
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    Normal Brand Jimmy Quarter Zip

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric - this one will turn you into a sweater guy. Made with a special knit that brings just...

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    Original price $88.00 - Original price $88.00
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  • Original price $130.00
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    Current price $70.00
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    Normal Brand Womens James Canvas Workwear Pant

    Crane's Country Store
    Low stock

    Normal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...

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    Original price $130.00
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    Current price $70.00
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  • Original price $148.00
    Original price $148.00 - Original price $148.00
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    Current price $108.00
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    Normal Brand Women's Oversized Camp Shacket

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...

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    Original price $148.00
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    Original price $148.00
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  • Original price $104.00
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    Current price $71.00
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    Normal Brand Women's Cole Terry Varsity Crewneck

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...

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    Original price $104.00
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    Original price $104.00
    Current price $71.00
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    Current price $71.00
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