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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $198.00 - Original price $198.00
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    Current price $198.00

    Normal Brand Sherpa Trim Flight Jacket

    Crane's Country Store
    Low stock

    Sherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...

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    Original price $198.00 - Original price $198.00
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    Current price $198.00
  • Original price $138.00
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    Original price $138.00
    Current price $89.00
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    Current price $89.00

    Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!

    Crane's Country Store
    Low stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $89.00
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    Current price $89.00
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  • Original price $66.00
    Original price $66.00 - Original price $66.00
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    Current price $50.00
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    Current price $50.00

    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    The classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...

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    Original price $66.00
    Original price $66.00 - Original price $66.00
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    Current price $50.00
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  • Original price $110.00 - Original price $110.00
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    Current price $110.00

    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Low stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    Original price $110.00 - Original price $110.00
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  • Original price $68.00 - Original price $68.00
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    Current price $68.00

    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    Original price $68.00 - Original price $68.00
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    Current price $68.00
  • Original price $76.00 - Original price $76.00
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    Current price $76.00

    Normal Brand Women's Cut Off Shorts

    Crane's Country Store
    Low stock

    Cut Off Shorts Say hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be...

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    Original price $76.00 - Original price $76.00
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    Current price $76.00
  • Original price $58.00 - Original price $58.00
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    Current price $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    Original price $58.00 - Original price $58.00
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    Current price $58.00
    Sold out
  • Original price $0.00 - Original price $0.00
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    $120.00
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    Current price $120.00

    Normal Brand Women's Two-Way Button Down Cardi

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    Original price $0.00 - Original price $0.00
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    $120.00
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  • Original price $199.00 - Original price $199.00
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    Current price $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    Original price $199.00 - Original price $199.00
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    Current price $199.00
    Sold out
  • Original price $138.00 - Original price $138.00
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    Current price $138.00

    Normal Brand Alyx Button Thru Dress

    Crane's Country Store
    Low stock

    A midweight sweater dress designed in a soft and stretchy 2x2 rib knit. This true-to-size midi-length dress features a full button front, a V-neckl...

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    Original price $138.00 - Original price $138.00
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    Current price $138.00
  • Original price $178.00 - Original price $178.00
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    Current price $178.00

    Normal Brand Bear Sweater

    Crane's Country Store
    Low stock

    A classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...

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    Original price $178.00 - Original price $178.00
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    Current price $178.00
  • Original price $168.00 - Original price $168.00
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    Current price $168.00

    Normal Brand Margaret Jacket

    Crane's Country Store
    Low stock

    The Normal Brand Margaret Jacket is Stylish, Elegant, and perfect for a night out.  Fall 2024 Style # F2OMRGRT 

    Original price $168.00 - Original price $168.00
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  • Original price $108.00 - Original price $108.00
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    Current price $108.00

    Normal Brand Women's Jackie Premium Fleece Vintage Crewneck

    Crane's Country Store
    Low stock

    This vintage inspired crewneck is made from a cotton poly blend, featuring a midweight fleece with a cotton face and cotton/poly backing for subtle...

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    Original price $108.00 - Original price $108.00
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    Current price $108.00
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    Current price $108.00

    Normal Brand Colette Sweater

    Crane's Country Store
    Low stock

    Knit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...

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    Original price $108.00 - Original price $108.00
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    Current price $108.00
  • Original price $188.00 - Original price $188.00
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    Current price $188.00

    Normal Brand Adrian Vest

    Crane's Country Store
    Low stock

    Crafted with bonded faux leather and a cozy sherpa lining, this heavyweight vest offers both style and warmth for colder seasons. With bod...

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    Original price $188.00 - Original price $188.00
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    Current price $188.00
  • Original price $128.00 - Original price $128.00
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    $128.00
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    Current price $128.00

    Normal Brand James Canvas Cargo Trouser

    Crane's Country Store
    Low stock

    Bring on the pockets. This cargo trouser combines utility with style, featuring a comfortable midweight canvas fabric that offers subtle stretch an...

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    Original price $128.00 - Original price $128.00
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    Current price $128.00
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    Current price $128.00

    Normal Brand Nellie Knit Dress

    Crane's Country Store
    Low stock

    Perfectly soft and warm. Made from a cotton and wool blend for a midweight jersey knit. This sweater dress features a relaxed fit at weekender leng...

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    Original price $128.00 - Original price $128.00
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    $128.00
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    Current price $128.00
  • Original price $138.00 - Original price $138.00
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    Current price $138.00

    Normal Brand Lynn Washed Popover

    Crane's Country Store
    Low stock

    Classic styled vintage charm. Made from 100% Cotton, this popover features a rib sweater knit with a classic Cotton feel. The stone wash finish giv...

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    Original price $138.00 - Original price $138.00
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    Current price $138.00
  • Original price $45.00 - Original price $45.00
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    Current price $45.00

    Normal Brand Dopp Kit

    Crane's Country Store
    Low stock

    Besides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you n...

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    Original price $45.00 - Original price $45.00
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    Current price $45.00
  • Original price $240.00 - Original price $240.00
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    Current price $240.00

    Normal Brand Senior Travel Bag

    Crane's Country Store
    Low stock

    We travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a ...

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    Original price $240.00 - Original price $240.00
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    Current price $240.00
  • Original price $158.00 - Original price $158.00
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    Current price $158.00

    Normal Brand Parker Vest

    Crane's Country Store
    Low stock

    FitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...

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    Original price $158.00 - Original price $158.00
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    Current price $158.00
  • Original price $168.00 - Original price $168.00
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    Current price $168.00

    Normal Brand Lan Jacket Navy Windowpane Plaid

    Crane's Country Store
    Low stock

    Named after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...

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    Original price $168.00 - Original price $168.00
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    Current price $168.00
  • Original price $178.00 - Original price $178.00
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    $178.00
    $178.00 - $178.00
    Current price $178.00

    Normal Brand Jackie Premium Fleece Lodge Vest

    Crane's Country Store
    Low stock

    With its quilted multi-layer construction, the Jackie Premium Fleece Lodge Vest vest guarantees structure, texture, and exceptional warmth, making ...

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    Original price $178.00 - Original price $178.00
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    Current price $178.00
  • Original price $228.00 - Original price $228.00
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    $228.00
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    Current price $228.00

    Normal Brand James Canvas Liner Jacket

    Crane's Country Store
    Low stock

    A fresh addition to the James Canvas lineup, this Liner Jacket boasts signature onion quilting and striking contrast colors. Versatile enough to ac...

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    Original price $228.00 - Original price $228.00
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    $228.00
    $228.00 - $228.00
    Current price $228.00