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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem: clothing that felt exclusive instead of inclusive. We wanted “normal shirts” that were versatile, durable and built for real life. Today, The Normal Brand delivers rugged aesthetic and elevated style in every piece, from a classic t-shirt or tank top for warm days to a women’s fleece-lined coat that’s perfect for chilly evenings. Our men’s button-ups transition seamlessly from city streets to country roads, while our expertly crafted winter coats keep you warm without sacrificing style. Designed for comfort in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $70.00 - $70.00
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    Normal Brand Cole Terry Pintuck Jogger

    Crane's Country Store
    Low stock

    These joggers feature a distinctive pintuck detail running down the front and back leg. The elastic waistband with adjustable drawcords ensures a c...

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    $70.00 - $70.00
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  • Sold out
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    Normal Brand The All Day Hat

    Crane's Country Store
    Out of stock

      A3HADYH Spring 2024!  

    $34.00 - $34.00
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    Normal Brand Women's Eliza Hi-Neck Dress - CLOSEOUT

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    $72.00 - $110.00
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  • $30.00 - $30.00
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    Normal Brand Washed Camp Cap

    Crane's Country Store
    Low stock

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    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Low stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    Normal Brand City to Slope Parka - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    Low stock

    Inspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...

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    Normal Brand Fairweather Sweatpants - Closeout

    Crane's Country Store
    Low stock

    Soft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...

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    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    $98.00
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  • $115.00 - $115.00
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    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Low stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    $68.00 - $68.00
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    The Normal Brand Weekend Waxed Canvas Bag | Carry On Luggage | Crane's Country Store
    Sold out
    $125.00 - $125.00
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    The Normal Brand Weekend Waxed Canvas Bag

    Crane's Country Store
    Out of stock

    Rugged, stylish, and built for adventure, the Normal Brand Weekend Waxed Canvas Bag is your new go-to for getaways and everyday carry. Crafted from...

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    $125.00 - $125.00
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  • Sold out
    $58.00 - $58.00
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    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    $58.00 - $58.00
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    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    $120.00
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    $199.00 - $199.00
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    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    $199.00 - $199.00
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  • $128.00 - $128.00
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    The Normal Brand Women's Marin Collared Maxi Dress

    Crane's Country Store
    Low stock

    This dress is a true-to-size column dress made from an 84% cotton and 16% nylon blend in a 12 gauge rib sweater knit. It has excellent stretch, sta...

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    $128.00 - $128.00
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    $178.00
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    Normal Brand Bear Sweater - CLOSEOUT!

    Crane's Country Store
    Low stock

    A classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...

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    $178.00
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    $108.00
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    Normal Brand Colette Sweater - CLOSEOUT - ONLY 2 LEFT!

    Crane's Country Store
    Low stock

    Knit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...

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    $108.00
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  • $128.00 - $128.00
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    Normal Brand James Canvas Cargo Trouser

    Crane's Country Store
    Low stock

    Bring on the pockets. This cargo trouser combines utility with style, featuring a comfortable midweight canvas fabric that offers subtle stretch an...

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    $128.00 - $128.00
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  • $138.00 - $138.00
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    Normal Brand Lynn Washed Popover

    Crane's Country Store
    Low stock

    Classic styled vintage charm. Made from 100% Cotton, this popover features a rib sweater knit with a classic Cotton feel. The stone wash finish giv...

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    $138.00 - $138.00
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    Normal Brand Dopp Kit

    Crane's Country Store
    Low stock

    Besides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you n...

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    $45.00 - $45.00
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  • $240.00 - $240.00
    $240.00
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    Normal Brand Senior Travel Bag

    Crane's Country Store
    Low stock

    We travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a ...

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    $240.00 - $240.00
    $240.00
    $240.00 - $240.00
    $240.00
  • $158.00 - $158.00
    $158.00
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    Normal Brand Parker Vest

    Crane's Country Store
    Low stock

    FitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...

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    $158.00 - $158.00
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  • $168.00 - $168.00
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    Normal Brand Lan Jacket Navy Windowpane Plaid

    Crane's Country Store
    Low stock

    Named after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...

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    $168.00 - $168.00
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    $168.00