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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00

    Normal Brand Women's Wanderlust Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...

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    Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $72.00
    $72.00 - $72.00
    Current price $72.00

    Normal Brand Women's Eliza Hi-Neck Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $72.00
    $72.00 - $72.00
    Current price $72.00
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  • Original price $30.00 - Original price $30.00
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    $30.00
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    Current price $30.00

    Normal Brand Washed Camp Cap

    Crane's Country Store
    Low stock

    Original price $30.00 - Original price $30.00
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    $30.00
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    Current price $30.00
  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00

    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Low stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $67.00
    $67.00 - $67.00
    Current price $67.00
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  • Original price $258.00
    Original price $258.00 - Original price $258.00
    Original price $258.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00

    Normal Brand City to Slope Parka - CLOSEOUT - ONLY 1 LEFT!

    Crane's Country Store
    Low stock

    Inspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...

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    Original price $258.00
    Original price $258.00 - Original price $258.00
    Original price $258.00
    Current price $109.00
    $109.00 - $109.00
    Current price $109.00
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  • Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00

    Normal Brand Lambswool Blazer

    Crane's Country Store
    Low stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    Original price $215.00
    Original price $215.00 - Original price $215.00
    Original price $215.00
    Current price $144.00
    $144.00 - $144.00
    Current price $144.00
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  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00

    Normal Brand Women's Collins Knit Mockneck

    Crane's Country Store
    Low stock

    Crafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00
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  • Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00

    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    Original price $115.00 - Original price $115.00
    Original price
    $115.00
    $115.00 - $115.00
    Current price $115.00
  • Original price $199.00 - Original price $199.00
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    $199.00
    $199.00 - $199.00
    Current price $199.00

    Normal Brand Top Side Backpack

    Crane's Country Store
    In stock

    We wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...

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    Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00
  • Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $55.00
    $55.00 - $55.00
    Current price $55.00

    Normal Brand Women's Honeycomb Waffle Crewneck

    Crane's Country Store
    Low stock

    Designed in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...

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    Original price $72.00
    Original price $72.00 - Original price $72.00
    Original price $72.00
    Current price $55.00
    $55.00 - $55.00
    Current price $55.00
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  • Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    Original price $88.00
    Original price $88.00 - Original price $88.00
    Original price $88.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00
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  • Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $74.00
    $74.00 - $74.00
    Current price $74.00

    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...

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    Original price $98.00
    Original price $98.00 - Original price $98.00
    Original price $98.00
    Current price $74.00
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    Current price $74.00
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  • Original price $62.00 - Original price $62.00
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    $62.00
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    Current price $62.00

    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

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    Original price $62.00 - Original price $62.00
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    $62.00
    $62.00 - $62.00
    Current price $62.00
  • Original price $52.00
    Original price $52.00 - Original price $52.00
    Original price $52.00
    Current price $39.00
    $39.00 - $39.00
    Current price $39.00

    The Normal Brand Active Puremeso SS Weekend Henley

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery E...

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    Original price $52.00
    Original price $52.00 - Original price $52.00
    Original price $52.00
    Current price $39.00
    $39.00 - $39.00
    Current price $39.00
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  • Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $72.00
    $72.00 - $72.00
    Current price $72.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

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    Original price $92.00
    Original price $92.00 - Original price $92.00
    Original price $92.00
    Current price $72.00
    $72.00 - $72.00
    Current price $72.00
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  • Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $79.00
    $79.00 - $79.00
    Current price $79.00

    Normal Brand Women's Elsie Fisherman Cardigan - PRICE DROP - CLOSEOUT!

    Crane's Country Store
    Low stock

    Normal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...

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    Original price $138.00
    Original price $138.00 - Original price $138.00
    Original price $138.00
    Current price $79.00
    $79.00 - $79.00
    Current price $79.00
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  • Original price $66.00
    Original price $66.00 - Original price $66.00
    Original price $66.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Kalo Open Back Tank

    Crane's Country Store
    Low stock

    The classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...

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    Original price $66.00
    Original price $66.00 - Original price $66.00
    Original price $66.00
    Current price $50.00
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    Current price $50.00
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  • Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00

    Normal Brand Women's Kalo Shirt Dress

    Crane's Country Store
    Low stock

    We took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...

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    Original price $110.00
    Original price $110.00 - Original price $110.00
    Original price $110.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00
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  • Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00

    Normal Brand Trunks

    Crane's Country Store
    Low stock

    We know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...

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    Original price $68.00 - Original price $68.00
    Original price
    $68.00
    $68.00 - $68.00
    Current price $68.00
  • Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00

    Normal Brand Women's Cut Off Shorts

    Crane's Country Store
    Low stock

    Cut Off Shorts Say hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be...

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    Original price $76.00
    Original price $76.00 - Original price $76.00
    Original price $76.00
    Current price $50.00
    $50.00 - $50.00
    Current price $50.00
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  • Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $60.00
    $60.00 - $60.00
    Current price $60.00

    Normal Brand Women's Military Overshirt -PRICE DROP

    Crane's Country Store
    Low stock

    From the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...

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    Original price $118.00
    Original price $118.00 - Original price $118.00
    Original price $118.00
    Current price $60.00
    $60.00 - $60.00
    Current price $60.00
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  • Original price $58.00 - Original price $58.00
    Original price
    $58.00
    $58.00 - $58.00
    Current price $58.00

    Normal Brand Women's Two-Button Snap Tank

    Crane's Country Store
    Out of stock

    Your classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...

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    Original price $58.00 - Original price $58.00
    Original price
    $58.00
    $58.00 - $58.00
    Current price $58.00
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  • Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00

    Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP

    Crane's Country Store
    Low stock

    Two-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...

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    Original price $120.00
    Original price $120.00 - Original price $120.00
    Original price $120.00
    Current price $80.00
    $80.00 - $80.00
    Current price $80.00
    Save 33% Save %
  • Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00

    Normal Topside Leather Backpack

    Crane's Country Store
    Out of stock

    At Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...

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    Original price $199.00 - Original price $199.00
    Original price
    $199.00
    $199.00 - $199.00
    Current price $199.00
    Sold out