The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
Filters
- Accessories (2)
- Backpacks & Bags (6)
- Bags (5)
- Closeout (14)
- Coats & Jackets (16)
- Dresses (14)
- Fall/Winter (79)
- Fall/Winter 2019 (3)
- Hat (1)
- Hats (5)
- Luggage (3)
- Men (65)
- Normal (171)
- Normal Brand (88)
- Outdoor (36)
- Outerwear (38)
- Outerwear & More (1)
- Overalls (2)
- Pants (16)
- Shirt (24)
- Shirts (32)
- Shorts (5)
- Spring/Summer (53)
- Sweatshirts & Fleeces (21)
- Swim Wear (1)
- Uncategorized (1)
- Unisex (3)
- Vests (5)
- Wallet (1)
- Women (94)
- Womens (18)
- Z (2)
- Adobe (1)
- Almond (2)
- Apres Plaid (1)
- Auburn (2)
- Black (13)
- Black/White (1)
- Blue (1)
- Blue Fog (3)
- Blush (1)
- Blusur (1)
- Bone (1)
- Brown (1)
- Brown Plaid (1)
- Burgandy (1)
- Camel (2)
- Canyon Stripe (1)
- Charcoal (4)
- Chestnut (1)
- Cider Plaid (1)
- Clay (2)
- Copper (2)
- Cream (5)
- Cream Multi (1)
- Cream/Forest (1)
- Currant (2)
- Deep Forest (1)
- Double Blue Plaid (1)
- Double Nep Copper Dobby (1)
- Fern (1)
- Georgia Peach (2)
- Golden Hour (1)
- Golden Hour Navy (1)
- Graphite (1)
- Gray (4)
- Green (5)
- Green Gables (1)
- Grey (6)
- Harbor Blue (1)
- Ivory (2)
- Juniper Plaid (1)
- Jute (1)
- Large (1)
- Latte (1)
- Lemon (1)
- Lemon Stripe (1)
- Light Indigo (1)
- Light Wash (2)
- Maple (1)
- Maple Plaid (1)
- Medium (1)
- Mineral Blue (1)
- Navy (12)
- Neutral Tan (1)
- Oakmoss (2)
- Ocean (1)
- Olive (3)
- Pacific Coast (1)
- Pacific Plaid (1)
- Palomino (1)
- Phantom (3)
- Pine Needle (1)
- River (1)
- Sage (5)
- Scarlet (1)
- Sea Glass Stripe (1)
- Shadow (1)
- Sky Blue (1)
- Small (1)
- Spice (1)
- Steel (2)
- Stone (2)
- Summer Navy (1)
- Sunr (1)
- Sunrise (2)
- Sunrise Stripe (1)
- Tan (6)
- Taupe (2)
- Teal (1)
- White (1)
- Wine (2)
- Winter White (1)
- XL (1)
- Yuma Stripe (1)
-
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Women's Wanderlust Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $72.00$72.00 - $72.00Current price $72.00| /
Normal Brand Women's Eliza Hi-Neck Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $72.00$72.00 - $72.00Current price $72.00| /Save 35% Save % -
Original price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00| /
Normal Brand Washed Camp Cap
Crane's Country StoreLow stockOriginal price $30.00 - Original price $30.00Original price$30.00$30.00 - $30.00Current price $30.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /
Normal Brand Fairweather Shawl Collar Sweatshirt
Crane's Country StoreLow stockMeet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /Save 32% Save % -
Original price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $109.00$109.00 - $109.00Current price $109.00| /
Normal Brand City to Slope Parka - CLOSEOUT - ONLY 1 LEFT!
Crane's Country StoreLow stockInspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...
View full detailsOriginal price $258.00Original price $258.00 - Original price $258.00Original price $258.00Current price $109.00$109.00 - $109.00Current price $109.00| /Save 58% Save % -
Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /
Normal Brand Lambswool Blazer
Crane's Country StoreLow stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /Save 33% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 18% Save % -
Original price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| /
Normal Brand Women's Apres Knit Hoodie
Crane's Country StoreLow stockDesigned to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...
View full detailsOriginal price $115.00 - Original price $115.00Original price$115.00$115.00 - $115.00Current price $115.00| / -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Brand Top Side Backpack
Crane's Country StoreIn stockWe wanted a good looking bag that you could take from the city to the country and back again. We wanted something that was rough enough for the fie...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| / -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $55.00$55.00 - $55.00Current price $55.00| /
Normal Brand Women's Honeycomb Waffle Crewneck
Crane's Country StoreLow stockDesigned in our newest waffle fabric, this crewneck boasts a novelty waffle-knit texture for a stylish twist. With an elongated sleeve placket feat...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $55.00$55.00 - $55.00Current price $55.00| /Save 24% Save % -
Original price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /
The Normal Brand Men's Towel Terry Polo
Crane's Country StoreLow stockThe Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...
View full detailsOriginal price $88.00Original price $88.00 - Original price $88.00Original price $88.00Current price $74.00$74.00 - $74.00Current price $74.00| /Save 16% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00| /
The Normal Brand Marilyn Knit Pant
Crane's Country StoreLow stockThe Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $74.00$74.00 - $74.00Current price $74.00| /Save 24% Save % -
Original price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| /
The Normal Brand Active Puremeso Tipped Polo
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...
View full detailsOriginal price $62.00 - Original price $62.00Original price$62.00$62.00 - $62.00Current price $62.00| / -
Original price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /
The Normal Brand Active Puremeso SS Weekend Henley
Crane's Country StoreLow stockThe Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery E...
View full detailsOriginal price $52.00Original price $52.00 - Original price $52.00Original price $52.00Current price $39.00$39.00 - $39.00Current price $39.00| /Save 25% Save % -
Original price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $72.00$72.00 - $72.00Current price $72.00| /
The Normal Brand Kalo Shortalls
Crane's Country StoreLow stockThe Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...
View full detailsOriginal price $92.00Original price $92.00 - Original price $92.00Original price $92.00Current price $72.00$72.00 - $72.00Current price $72.00| /Save 22% Save % -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $79.00$79.00 - $79.00Current price $79.00| /
Normal Brand Women's Elsie Fisherman Cardigan - PRICE DROP - CLOSEOUT!
Crane's Country StoreLow stockNormal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $79.00$79.00 - $79.00Current price $79.00| /Save 43% Save % -
Original price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Kalo Open Back Tank
Crane's Country StoreLow stockThe classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...
View full detailsOriginal price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 24% Save % -
Original price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00Original price $110.00 - Original price $110.00Original price $110.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 27% Save % -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Trunks
Crane's Country StoreLow stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Cut Off Shorts
Crane's Country StoreLow stockCut Off Shorts Say hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be...
View full detailsOriginal price $76.00Original price $76.00 - Original price $76.00Original price $76.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 34% Save % -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00| /
Normal Brand Women's Military Overshirt -PRICE DROP
Crane's Country StoreLow stockFrom the Normal Brand – this clean, elevated layering piece, features classic military styling with shoulder epaulets, sleeve tab to hold sleeves r...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $60.00$60.00 - $60.00Current price $60.00| /Save 49% Save % -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /Sold out -
Original price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00| /
Normal Brand Women's Two-Way Button Down Cardi - PRICE DROP
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $120.00Original price $120.00 - Original price $120.00Original price $120.00Current price $80.00$80.00 - $80.00Current price $80.00| /Save 33% Save % -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /Sold out