The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| /
Normal Brand Sherpa Trim Flight Jacket
Crane's Country StoreLow stockSherpa Trim Flight Jacket This heavy duty canvas jacket is warm and rugged, without the bulk of a parka. The canvas body has a slight texture, and ...
View full detailsOriginal price $198.00 - Original price $198.00Original price$198.00$198.00 - $198.00Current price $198.00| / -
Original price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00| /
Normal Brand Women's Elsie Fisherman Cardigan - Spring Closeout Sale!
Crane's Country StoreLow stockNormal Brand Women's Elsie Fisherman Cardigan - Closeout Pricing!! Meet our feminine take on the classic fisherman’s sweater. The Elsie Fisherman c...
View full detailsOriginal price $138.00Original price $138.00 - Original price $138.00Original price $138.00Current price $89.00$89.00 - $89.00Current price $89.00| /Save 36% Save % -
Original price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /
Normal Brand Women's Kalo Open Back Tank
Crane's Country StoreLow stockThe classic linen look gets a sexy, sophisticated update with the Kalo Open Back Tank. Made from our special double cloth gauze, this tank has a li...
View full detailsOriginal price $66.00Original price $66.00 - Original price $66.00Original price $66.00Current price $50.00$50.00 - $50.00Current price $50.00| /Save 24% Save % -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| /
Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00| / -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| /
Normal Brand Trunks
Crane's Country StoreLow stockWe know our guy loves an adventure. Sometimes that adventure will take him out on the water, and we wanted to give him the ability to bring the bea...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00| / -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| /
Normal Brand Women's Cut Off Shorts
Crane's Country StoreLow stockCut Off Shorts Say hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00| / -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00| /Sold out -
Original price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| /
Normal Brand Women's Two-Way Button Down Cardi
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00| / -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00| /Sold out -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Alyx Button Thru Dress
Crane's Country StoreLow stockA midweight sweater dress designed in a soft and stretchy 2x2 rib knit. This true-to-size midi-length dress features a full button front, a V-neckl...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Bear Sweater
Crane's Country StoreLow stockA classic crewneck made from a warm and substantial 5 gauge yarn showcasing an intarsia knit depiction of our brand mascot. With its timeless desig...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| /
Normal Brand Margaret Jacket
Crane's Country StoreLow stockThe Normal Brand Margaret Jacket is Stylish, Elegant, and perfect for a night out. Fall 2024 Style # F2OMRGRT
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Women's Jackie Premium Fleece Vintage Crewneck
Crane's Country StoreLow stockThis vintage inspired crewneck is made from a cotton poly blend, featuring a midweight fleece with a cotton face and cotton/poly backing for subtle...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| /
Normal Brand Colette Sweater
Crane's Country StoreLow stockKnit from a 5 gauge chunky, soft textured Cotton, it offers a mid-weight feel perfect for chilly days. It features a relaxed fit that hits at mid-r...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00| / -
Original price $188.00 - Original price $188.00Original price$188.00$188.00 - $188.00Current price $188.00| /
Normal Brand Adrian Vest
Crane's Country StoreLow stockCrafted with bonded faux leather and a cozy sherpa lining, this heavyweight vest offers both style and warmth for colder seasons. With bod...
View full detailsOriginal price $188.00 - Original price $188.00Original price$188.00$188.00 - $188.00Current price $188.00| / -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
Normal Brand James Canvas Cargo Trouser
Crane's Country StoreLow stockBring on the pockets. This cargo trouser combines utility with style, featuring a comfortable midweight canvas fabric that offers subtle stretch an...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| /
Normal Brand Nellie Knit Dress
Crane's Country StoreLow stockPerfectly soft and warm. Made from a cotton and wool blend for a midweight jersey knit. This sweater dress features a relaxed fit at weekender leng...
View full detailsOriginal price $128.00 - Original price $128.00Original price$128.00$128.00 - $128.00Current price $128.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Lynn Washed Popover
Crane's Country StoreLow stockClassic styled vintage charm. Made from 100% Cotton, this popover features a rib sweater knit with a classic Cotton feel. The stone wash finish giv...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| /
Normal Brand Dopp Kit
Crane's Country StoreLow stockBesides just wearing Normal, there are other things that need to be done to keep our guy looking sharp. Use this dopp kit to bring everything you n...
View full detailsOriginal price $45.00 - Original price $45.00Original price$45.00$45.00 - $45.00Current price $45.00| / -
Original price $240.00 - Original price $240.00Original price$240.00$240.00 - $240.00Current price $240.00| /
Normal Brand Senior Travel Bag
Crane's Country StoreLow stockWe travel all the time, and we couldn't find the ideal carry-on bag, so we made one. Canvas with leather accents, this bag is durable enough for a ...
View full detailsOriginal price $240.00 - Original price $240.00Original price$240.00$240.00 - $240.00Current price $240.00| / -
Original price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| /
Normal Brand Parker Vest
Crane's Country StoreLow stockFitTrue to size Fabric DetailsNylon puffer fabric Fabric ContentShell - 100% Nylon; Insulation - 100% Polyester DetailsStand collar. Full front zip...
View full detailsOriginal price $158.00 - Original price $158.00Original price$158.00$158.00 - $158.00Current price $158.00| / -
Original price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| /
Normal Brand Lan Jacket Navy Windowpane Plaid
Crane's Country StoreLow stockNamed after our brother Lan, this jacket is made from soft wool blend with a taffeta lining. It was designed as a heavyweight outerwear piece and f...
View full detailsOriginal price $168.00 - Original price $168.00Original price$168.00$168.00 - $168.00Current price $168.00| / -
Original price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| /
Normal Brand Jackie Premium Fleece Lodge Vest
Crane's Country StoreLow stockWith its quilted multi-layer construction, the Jackie Premium Fleece Lodge Vest vest guarantees structure, texture, and exceptional warmth, making ...
View full detailsOriginal price $178.00 - Original price $178.00Original price$178.00$178.00 - $178.00Current price $178.00| / -
Original price $228.00 - Original price $228.00Original price$228.00$228.00 - $228.00Current price $228.00| /
Normal Brand James Canvas Liner Jacket
Crane's Country StoreLow stockA fresh addition to the James Canvas lineup, this Liner Jacket boasts signature onion quilting and striking contrast colors. Versatile enough to ac...
View full detailsOriginal price $228.00 - Original price $228.00Original price$228.00$228.00 - $228.00Current price $228.00| /