The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00Normal Brand Women's Ezra Crepe Wide Leg Pant
Crane's Country StoreLow stockNormal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...
View full detailsOriginal price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00 -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Women's Victoria V-Neck Sweater
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00Normal Brand Women's Ezra Crepe Getaway Short
Crane's Country StoreLow stockNormal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00 -
Original price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreLow stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00 -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Women's Wanderlust Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00Normal Brand Women's Eliza Hi-Neck Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00Normal Brand Active Puremeso Button Down Shirt
Crane's Country StoreLow stockOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00 -
Original price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00Normal Brand Peacoat
Crane's Country StoreOut of stockOriginal price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00 -
Original price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00Normal Brand Rodert Button Front Cardigan
Crane's Country StoreOut of stockOriginal price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00 -
Original price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00Normal Brand Puremeso Button Popover
Crane's Country StoreOut of stockSoftly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...
View full detailsOriginal price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00 -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00Normal Brand Two Button Henley
Crane's Country StoreLow stockWhen we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Puremeso Weekend Quarter
Crane's Country StoreLow stockThe Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00Normal Brand Chenille Stripe Crew
Crane's Country StoreLow stockButtery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Textured Knit Shirt
Crane's Country StoreLow stockFeels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00Normal Brand Sea Wool Nep Turtleneck
Crane's Country StoreLow stockThis is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00 -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00
Normal Brand Fairweather Shawl Collar Sweatshirt
Crane's Country StoreLow stockMeet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00Save 32% -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00
Normal Brand Puremeso Acid Wash Button Up
Crane's Country StoreLow stockMeet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00Save 37% -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Herringbone Textured Knit Jogger
Crane's Country StoreOut of stockOur Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Fairweather Sweatpants
Crane's Country StoreLow stockSoft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00Normal Brand Puremeso Joggers
Crane's Country StoreOut of stockCrafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...
View full detailsOriginal price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00 -
Original price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00
Normal Brand Slub Henley
Crane's Country StoreLow stockMeet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...
View full detailsOriginal price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00Save 25% -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00Normal Brand Slub Puremeso SS Henley
Crane's Country StoreLow stockWhen we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00 -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00
Normal Brand RTM Trademark Tee
Crane's Country StoreLow stockWe washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00Save 16%
