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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $118.00 - $118.00
    $118.00
    $118.00 - $118.00
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    Normal Brand Vintage Thermal Midi Dress

    Crane's Country Store
    Low stock

    This midi dress is made of 100% Cotton with a thermal waffle knit, featuring a vintage-inspired wash. This true-to-size dress has a flattering A-li...

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    $118.00 - $118.00
    $118.00
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    $118.00
  • $88.00 - $88.00
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    Normal Brand Women's Puremeso Split Side Top

    Crane's Country Store
    Low stock

    Cozy yet polished. Made in our signature and best-selling Puremeso, this top is garment-washed for a smooth feel. Featuring a boxy fit that hits at...

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    $88.00 - $88.00
    $88.00
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    $88.00
  • $98.00 - $98.00
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    Normal Brand Women's Puremeso Weekend Snap Pullover

    Crane's Country Store
    Low stock

    introducing the Puremeso Weekend Snap Pullover. Made from our signature Puremeso fabric, this pullover features a softener wash for an exceptionall...

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    $98.00 - $98.00
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  • $108.00 - $108.00
    $108.00
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    Normal Brand Women's Marianna Crewneck Sweater

    Crane's Country Store
    Low stock

    Crafted from a luxurious yarn, this sweater feels like a soft blanket against your skin. The oversized fit and curved hem with a small roll adds a ...

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    $108.00 - $108.00
    $108.00
    $108.00 - $108.00
    $108.00
  • $118.00 - $118.00
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    Normal Brand Waffle Stitch Polo

    Crane's Country Store
    Low stock

    Textured and airy. Constructed from a waffle sweater knit, this polo boasts a breathable textured design. The rib collar, sleeve cuffs, and bottom ...

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    $118.00 - $118.00
    $118.00
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    $118.00
  • Normal Brand League Sleeveless Women's Polo Top | Crane’s Country Store
    $72.00 - $72.00
    $72.00
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    Normal Brand Women's League Sleeveless Polo

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a fine yarn with a refined and smooth texture, this polo shirt for women offers a lightweight feel that's p...

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    $72.00 - $72.00
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  • $76.00 - $76.00
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    Normal Brand Women's Robles Polo Top

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...

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    $76.00 - $76.00
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  • $68.00 - $68.00
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    Normal Brand Women's Wanderlust Tank

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...

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    $68.00 - $68.00
    $68.00
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  • $110.00 - $110.00
    $110.00
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    Normal Brand Women's Eliza Hi-Neck Dress

    Crane's Country Store
    Low stock

    Normal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...

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    $110.00 - $110.00
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  • $85.00 - $85.00
    $85.00
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    $85.00

    Normal Brand Puremeso Button Popover

    Crane's Country Store
    Low stock

    Softly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...

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    $85.00 - $85.00
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    $98.00
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    $67.00
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    Normal Brand Fairweather Shawl Collar Sweatshirt

    Crane's Country Store
    Low stock

    Meet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...

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    $98.00
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    $258.00
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    $130.00
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    $130.00

    Normal Brand City to Slope Parka

    Crane's Country Store
    Low stock

    Inspired by the mountains and lined and constructed for ultimate warmth, wherever your adventure lies. The clean lines and modern detailing give a ...

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    $258.00
    $258.00 - $258.00
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    $130.00
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    $215.00
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    $215.00
    $144.00
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    Normal Brand Lambswool Blazer

    Crane's Country Store
    Low stock

    This isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...

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    $215.00
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    $144.00
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    $118.00
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    $50.00
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    Normal Brand Women's Mountain Overshirt -PRICE DROP

    Crane's Country Store
    Low stock

    This incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...

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    $118.00
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    $128.00
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    $109.00
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    Normal Brand Women's Wendy Polo Sweater

    Crane's Country Store
    Low stock

    This sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...

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    $128.00
    $128.00 - $128.00
    $128.00
    $109.00
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  • $115.00 - $115.00
    $115.00
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    Normal Brand Women's Apres Knit Hoodie

    Crane's Country Store
    Low stock

    Designed to welcome you warmly after your outdoor adventures, this hoodie is 100% cotton, soft and cozy, with a novelty pattern The relaxed fit and...

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    $115.00 - $115.00
    $115.00
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    $115.00
  • $88.00 - $88.00
    $88.00
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    Normal Brand Jimmy Sweater Hoodie

    Crane's Country Store
    Low stock

    The perfect, flattering fit in a soft and comfortable fabric – this one will turn you from a hoodie guy into a sweater guy. Made with a special kni...

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    $88.00 - $88.00
    $88.00
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    $88.00
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    $74.00
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    $74.00

    The Normal Brand Men's Towel Terry Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Towel Terry Polo Terry cloth looped fabric True to size athletic fit Standard body length Softener wash for a smooth feel Ca...

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    $88.00
    $88.00 - $88.00
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    $74.00
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  • PIC_3_94945848-c1ec-42d5-a6bd-5a67d0959c15_1500x@2x.jpg
    $98.00 - $98.00
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    The Normal Brand Marilyn Knit Pant

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Pant Natural rise Subtle flare leg Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband 31" inseam (...

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    $98.00 - $98.00
    $98.00
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    $62.00 - $62.00
    $62.00
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    The Normal Brand Active Puremeso Tipped Polo

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Tipped Polo Available in four colors Jersey cotton fabric Stretchy athletic fit Bear embroidery Tipped flat knit ...

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    $62.00 - $62.00
    $62.00
    $62.00 - $62.00
    $62.00
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    $52.00
    $52.00 - $52.00
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    $39.00
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    $39.00

    The Normal Brand Active Puremeso SS Weekend Henley

    Crane's Country Store
    Low stock

    The Normal Brand Active Puremeso Weekend Henley Available in four colors Jersey cotton fabric Stretchy athletic fit Short sleeve Bear embroidery E...

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    $52.00
    $52.00 - $52.00
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    $39.00
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    $39.00
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  • PIC_3_4b3b4159-c0cc-4e0f-b069-e1428d96f7b1_1500x@2x.jpg
    The Normal Brand Kalo Shortalls | Overall Shorts for Women | Crane’s Country Store
    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00

    The Normal Brand Kalo Shortalls

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Shortalls combine playful style with modern minimalism. Made from ultra-soft, breathable Kalo double gauze, these short overa...

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    $92.00 - $92.00
    $92.00
    $92.00 - $92.00
    $92.00
  • $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00

    Normal Brand Quilted Sherpa Lined Shacket

    Crane's Country Store
    Low stock

    Quilted Sherpa Lined ShacketWe wanted to design a sturdy all-weather jacket that was as packable as it was warm. Our Sherpa-Lined Shacket fits easi...

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    $158.00 - $158.00
    $158.00
    $158.00 - $158.00
    $158.00
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    $198.00
    $198.00 - $198.00
    $198.00
    $158.00
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    $158.00

    Normal Brand Bonded Shell Jacket

    Crane's Country Store
    Low stock

    Bonded Shell Jacket from The Normal BrandStay dry without compromising on style. The Bonded Shell Jacket is a waterproof and windproof jacket for m...

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    $198.00
    $198.00 - $198.00
    $198.00
    $158.00
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    $158.00
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