The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| /
The Normal Brand Active Puremeso V Neck T Shirt
Crane's Country StoreLow stockThe Normal Brand Active Puremeso V Neck T Shirt Available in gray and white Jersey cotton fabric Stretchy athletic fit Standard body length Bear em...
View full detailsOriginal price $42.00 - Original price $42.00Original price$42.00$42.00 - $42.00Current price $42.00| / -
Original price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| /
Normal Brand Chenille Stripe Crew
Crane's Country StoreLow stockButtery soft and oh-so-cozy, this sweater is great to wear on its own, or layered over your favorite Normal Brand button-up shirt. Perfect for thos...
View full detailsOriginal price $88.00 - Original price $88.00Original price$88.00$88.00 - $88.00Current price $88.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Textured Knit Shirt
Crane's Country StoreLow stockFeels like Saturday. Looks like Monday. The sophisticated styling of a classic woven shirt meets the comfort of a sweatshirt in our new Textured K...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| /
Normal Brand Sea Wool Nep Hoodie
Crane's Country StoreLow stockCool meets cozy in this breathably warm rendition of the classic hoodie. With an oversized hood and a ribbed body, the Nep Hoodie is sharp enough t...
View full detailsOriginal price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00| / -
Original price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| /
Normal Brand Sea Wool Nep Turtleneck
Crane's Country StoreLow stockThis is the essential turtleneck. Ribbed mid-weight seawool hugs you in all the right places with soft, smooth, stretchy wool that’s insulative wit...
View full detailsOriginal price $138.00 - Original price $138.00Original price$138.00$138.00 - $138.00Current price $138.00| / -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /
Normal Brand Fairweather Shawl Collar Sweatshirt
Crane's Country StoreLow stockMeet our sophisticated take on your favorite comfy sweatshirt. With a crossover neck and a high collar, our shawl collar sweatshirt looks dressy, w...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $67.00$67.00 - $67.00Current price $67.00| /Save 32% Save % -
Original price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00| /
Normal Brand Puremeso Acid Wash Button Up
Crane's Country StoreLow stockMeet the button down that doesn't make you feel buttoned in. Our Acid Wash Button Up Shirt is made with our custom blended fabric, Puremeso, for an...
View full detailsOriginal price $98.00Original price $98.00 - Original price $98.00Original price $98.00Current price $62.00$62.00 - $62.00Current price $62.00| /Save 37% Save % -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| /
Normal Brand Herringbone Textured Knit Jogger
Crane's Country StoreLow stockOur Herringbone Textured Knit is a mid-weight 100% cotton fabric with a looped back. We made better joggers with a tapered fit, self-cuffs, and spe...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00| / -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Fairweather Sweatpants
Crane's Country StoreLow stockSoft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00| /
Normal Brand Puremeso Joggers
Crane's Country StoreLow stockCrafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...
View full detailsOriginal price $75.00 - Original price $75.00Original price$75.00$75.00 - $75.00Current price $75.00| / -
Original price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /
Normal Brand Slub Henley
Crane's Country StoreLow stockMeet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...
View full detailsOriginal price $48.00Original price $48.00 - Original price $48.00Original price $48.00Current price $36.00$36.00 - $36.00Current price $36.00| /Save 25% Save % -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /
Normal Brand Slub Puremeso SS Henley
Crane's Country StoreLow stockWhen we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| / -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand RTM Trademark Tee
Crane's Country StoreLow stockWe washed this t-shirt with our special fabric softener for unbeatable softness. Cut with a classic crew and loved by everyone who gets their hands...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /
Normal Brand City Lights Honky Tonk Shirt
Crane's Country StoreLow stockInspired by the city lights of Nashville and Kansas City, the City Lights t-shirt is made of a cotton polyester blend that’s buttery soft and perfe...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $34.00$34.00 - $34.00Current price $34.00| /Save 11% Save % -
Original price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /
Normal Brand Mountain Bear Shirt
Crane's Country StoreLow stockThis is the shirt that you're never going to want to give up on laundry day. Washed with our special fabric softener for unbeatable softness, this ...
View full detailsOriginal price $38.00Original price $38.00 - Original price $38.00Original price $38.00Current price $32.00$32.00 - $32.00Current price $32.00| /Save 16% Save % -
Original price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| /
Normal Brand SS Puremeso Henley
Crane's Country StoreLow stockLong Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...
View full detailsOriginal price $47.00 - Original price $47.00Original price$47.00$47.00 - $47.00Current price $47.00| / -
Original price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /
Normal Brand Lambswool Blazer
Crane's Country StoreLow stockThis isn't your dad's blazer - meet the modern take on a classic look. Our lambswool blazer is made with a mid-weight blend of breathable lambswool...
View full detailsOriginal price $215.00Original price $215.00 - Original price $215.00Original price $215.00Current price $144.00$144.00 - $144.00Current price $144.00| /Save 33% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Roll Hem Button Pullover
Crane's Country StoreLow stockThis soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| / -
Original price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /
Normal Brand Women's Mountain Overshirt
Crane's Country StoreLow stockThis incredibly soft heavyweight twill feels like a knit and layers like a jacket. Thick yarns make it perfect for the outdoors. We finished it off...
View full detailsOriginal price $118.00Original price $118.00 - Original price $118.00Original price $118.00Current price $99.00$99.00 - $99.00Current price $99.00| /Save 16% Save % -
Original price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| /
Normal Brand Women's Athena Column Dress
Crane's Country StoreLow stockThis fitted turtleneck dress exudes sophistication. Made from a midweight yarn, the dress offers a soft and stretchy feel with a smooth finish, ens...
View full detailsOriginal price $126.00 - Original price $126.00Original price$126.00$126.00 - $126.00Current price $126.00| / -
Original price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00| /
Normal Brand Women's Wendy Polo Sweater
Crane's Country StoreLow stockThis sweater features a distinctive horizontal rib pattern across the body, adding texture and style. The heavy rib collar and sleeve cuffs enhance...
View full detailsOriginal price $128.00Original price $128.00 - Original price $128.00Original price $128.00Current price $109.00$109.00 - $109.00Current price $109.00| /Save 15% Save % -
Original price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $75.00$75.00 - $75.00Current price $75.00| /
Normal Brand Women's Marianna Raglan Sweater
Crane's Country StoreLow stockMade with a luxurious yarn that feels like a soft blanket against your skin, this sweater offers unmatched comfort and warmth. The contrast color s...
View full detailsOriginal price $115.00Original price $115.00 - Original price $115.00Original price $115.00Current price $75.00$75.00 - $75.00Current price $75.00| /Save 35% Save % -
Original price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /
Normal Brand Women's Rosa Sweater Dress
Crane's Country StoreLow stockThe go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...
View full detailsOriginal price $132.00Original price $132.00 - Original price $132.00Original price $132.00Current price $82.00$82.00 - $82.00Current price $82.00| /Save 38% Save % -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /
Normal Brand Women's Collins Knit Mockneck
Crane's Country StoreLow stockCrafted from a soft and luxurious yarn, this mockneck sweater offers both comfort and style. The lightweight knit construction ensures a cozy feel ...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00| /