The Normal Brand
A REBELLION AGAINST PRETENSE
We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.
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Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00Normal Brand Women's Kalo Shirt Dress
Crane's Country StoreLow stockWe took the typical shirt dress, made it out of our soft, airy Kalo gauze, and added an adjustable feminine silhouette. Leave the dress uncinched ...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00
Normal Brand Women's Cut Off Shorts
Crane's Country StoreOut of stockCut Off ShortsSay hello to our new denim. These are on their way to becoming your most reliable pair of cut-offs, you know the ones. These will be ...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00Sold out -
Original price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00
Normal Brand Women's Two-Button Snap Tank
Crane's Country StoreOut of stockYour classic tank, but elevated with a vintage wash. We added a 2-snap baby henley to amplify this classic style. Pair it with your favorite denim ...
View full detailsOriginal price $58.00 - Original price $58.00Original price$58.00$58.00 - $58.00Current price $58.00Sold out -
Original price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00Normal Brand Women's Two-Way Button Down Cardi
Crane's Country StoreLow stockTwo-Way Button Down CardiWhat's in a name? Our 2-Way Button Down Cardigan can be worn 2 ways: as a button down dress or pop it on as a layering pie...
View full detailsOriginal price $0.00 - Original price $0.00Original price $0.00$120.00$120.00 - $120.00Current price $120.00 -
Original price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00
Normal Topside Leather Backpack
Crane's Country StoreOut of stockAt Normal, we wanted something that was rough enough for the fields and smooth enough for the streets. We personally took the Topside Leather Backp...
View full detailsOriginal price $199.00 - Original price $199.00Original price$199.00$199.00 - $199.00Current price $199.00Sold out -
Original price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $106.00$106.00 - $106.00Current price $106.00
Normal Brand Sherpa Collar Cord Trucker Jacket
Crane's Country StoreIn stockA cult classic with a TNB essence, this heavy corduroy jacket is an oversized fit with slightly dropped shoulders, a sherpa collar and lined bodice...
View full detailsOriginal price $158.00Original price $158.00 - Original price $158.00Original price $158.00Current price $106.00$106.00 - $106.00Current price $106.00Save 33% -
Original price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00Normal Brand Womens James Canvas Workwear Pant
Crane's Country StoreLow stockNormal Brand Womens James Canvas Workwear Pant- S2BJCWKWCHK Durability meets style. Made from our James Canvas, this mid-weight fabric is perfect f...
View full detailsOriginal price $130.00 - Original price $130.00Original price$130.00$130.00 - $130.00Current price $130.00 -
Original price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00Normal Brand Women's Eliza Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Understated elegance meets steamy summer nights in this sweater knit summer dress. Made with 100% breathable cotton, the...
View full detailsOriginal price $118.00 - Original price $118.00Original price$118.00$118.00 - $118.00Current price $118.00 -
Original price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00Normal Brand Women's Robles Polo Top
Crane's Country StoreLow stockNormal Brand Spring 2024! Elevated feel, timeless silhouette. Crafted from a 100% classic cotton fine gauge jersey sweater knit, making the polo so...
View full detailsOriginal price $76.00 - Original price $76.00Original price$76.00$76.00 - $76.00Current price $76.00 -
Original price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00Normal Brand Women's Oversized Camp Shacket
Crane's Country StoreLow stockNormal Brand Spring 2024! Classic comfort. Crafted from a linen-viscose blend cross-woven fabric, this shacket perfectly captures a "lived-in" fee...
View full detailsOriginal price $148.00 - Original price $148.00Original price$148.00$148.00 - $148.00Current price $148.00 -
Original price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00Normal Brand Women's Ezra Crepe Wide Leg Pant
Crane's Country StoreLow stockNormal Brand Spring 2024! Ezra crepe is our own blend of softened, crinkly, crepe fabric, and we're a little obsessed. Lightweight, airy, and forg...
View full detailsOriginal price $124.00 - Original price $124.00Original price$124.00$124.00 - $124.00Current price $124.00 -
Original price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00Normal Brand Women's Victoria V-Neck Sweater
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a cotton blend, this sweater is breathable and soft with a lofty texture. The classic varsity design feature...
View full detailsOriginal price $108.00 - Original price $108.00Original price$108.00$108.00 - $108.00Current price $108.00 -
Original price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00Normal Brand Women's Aria Crepe Lapel Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! A new crepe fabric that is soft, drapy, and is less prone to wrinkling. Ideal for warmer weather, this dress boasts a sli...
View full detailsOriginal price $98.00 - Original price $98.00Original price$98.00$98.00 - $98.00Current price $98.00 -
Original price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00Normal Brand Women's Ezra Crepe Getaway Short
Crane's Country StoreLow stockNormal Brand Spring 2024! Your passport to effortless style. Its crinkle crepe fabric is soft and drapy with a custom floral print for an elevated ...
View full detailsOriginal price $92.00 - Original price $92.00Original price$92.00$92.00 - $92.00Current price $92.00 -
Original price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00Normal Brand Women's Cole Terry Varsity Crewneck
Crane's Country StoreLow stockNormal Brand Spring 2024! This sweatshirt features collegiate-inspired striped rib band details to create that perfect feeling of nostalgia, callin...
View full detailsOriginal price $104.00 - Original price $104.00Original price$104.00$104.00 - $104.00Current price $104.00 -
Original price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00Normal Brand Women's Wanderlust Tank
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from a novelty knit texture for a unique look and feel, this tank combines the silkiness of viscose with the soft...
View full detailsOriginal price $68.00 - Original price $68.00Original price$68.00$68.00 - $68.00Current price $68.00 -
Original price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00Normal Brand Women's Eliza Hi-Neck Dress
Crane's Country StoreLow stockNormal Brand Spring 2024! Crafted from 100% cotton in a wide rib pattern for a flattering form-fitting silhouette in a classic cotton feel. The fin...
View full detailsOriginal price $110.00 - Original price $110.00Original price$110.00$110.00 - $110.00Current price $110.00 -
Original price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80
Normal Brand Women's Cortina Jacquard Sweater - Spring Closeout Sale!
Crane's Country StoreLow stockThe Cortina Sweater is perfectly layerable with a relaxed fit. Thick and warm, but not too bulky, it has a cozy soft and silky soft texture that wi...
View full detailsOriginal price $72.00Original price $72.00 - Original price $72.00Original price $72.00Current price $64.80$64.80 - $64.80Current price $64.80Save 10% -
Original price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00Normal Brand Active Puremeso Button Down Shirt
Crane's Country StoreLow stockOriginal price $70.00 - Original price $70.00Original price$70.00$70.00 - $70.00Current price $70.00 -
Original price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00Normal Brand Peacoat
Crane's Country StoreLow stockOriginal price $259.00 - Original price $259.00Original price$259.00$259.00 - $259.00Current price $259.00 -
Original price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00Normal Brand Rodert Button Front Cardigan
Crane's Country StoreLow stockOriginal price $166.00 - Original price $166.00Original price$166.00$166.00 - $166.00Current price $166.00 -
Original price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00Normal Brand Puremeso Button Popover
Crane's Country StoreLow stockSoftly structured and polished enough to wear to work - the Puremeso Button Popover is soft, gently structured, with a trim, tailored fit. This lig...
View full detailsOriginal price $85.00 - Original price $85.00Original price$85.00$85.00 - $85.00Current price $85.00 -
Original price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00Normal Brand Two Button Henley
Crane's Country StoreLow stockWhen we started this company in our parents' basement, we did it with one shirt: the Puremeso Henley. This modern take on the classic henley is sof...
View full detailsOriginal price $65.00 - Original price $65.00Original price$65.00$65.00 - $65.00Current price $65.00 -
Original price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00Normal Brand Puremeso Weekend Quarter
Crane's Country StoreLow stockThe Weekend Quarter Zip is a soft, stretchy, and lightweight quarter zip pullover jacket that was made for that cool transition into fall. Puremeso...
View full detailsOriginal price $78.00 - Original price $78.00Original price$78.00$78.00 - $78.00Current price $78.00
