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The Normal Brand

A REBELLION AGAINST PRETENSE

We aren’t designers. We are regular guys who had a problem – clothing that seemed meant for the exclusive. We wanted “normal shirts” – something versatile and durable, with a rugged aesthetic and elevated style. We wanted to be comfortable in the city, the country and everywhere in between. So we moved into our parents’ basement to start this polite (so far) rebellion against pretense.

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  • $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00

    Normal Brand Fairweather Sweatpants

    Crane's Country Store
    Low stock

    Soft, brushed fleece warms these sweatpants that are cut with an easy, slim fit so you look as good as you feel, whether going out or just hanging ...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
  • $75.00 - $75.00
    $75.00
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    $75.00

    Normal Brand Puremeso Joggers

    Crane's Country Store
    Low stock

    Crafted from our signature custom and best selling blend of cotton, poly, and spandex fabric, these joggers offer the ideal combination of softness...

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    $75.00 - $75.00
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    $75.00 - $75.00
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    $48.00
    $48.00 - $48.00
    $48.00
    $36.00
    $36.00 - $36.00
    $36.00

    Normal Brand Slub Henley

    Crane's Country Store
    Low stock

    Meet your new favorite henley Ñ brand new, but as soft and perfect as your favorite old tee. We built the Slub Henley with a perfect athletic fit, ...

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    $48.00
    $48.00 - $48.00
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    $36.00
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  • $47.00 - $47.00
    $47.00
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    Normal Brand Slub Puremeso SS Henley

    Crane's Country Store
    Low stock

    When we started this company out of our parents' basement we had four shirts - three of them weren't great, but one of them was Puremeso. Every nig...

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    $47.00 - $47.00
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    Normal Brand SS Puremeso Henley

    Crane's Country Store
    Low stock

    Long Sleeve Tee comes in a neutral stone color with subtle branding making it the perfect henley for this fall. Easy to pair and can be worn under ...

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    $47.00 - $47.00
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  • $98.00 - $98.00
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    Normal Brand Roll Hem Button Pullover

    Crane's Country Store
    Low stock

    This soft jersey rib pullover has a smooth texture and a refined look. It makes for an incredibly soft second layer, with a medium weight that's fl...

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    $98.00 - $98.00
    $98.00
    $98.00 - $98.00
    $98.00
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    $132.00
    $132.00 - $132.00
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    $82.00
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    $82.00

    Normal Brand Women's Rosa Sweater Dress - PRICE DROP

    Crane's Country Store
    Low stock

    The go-to black mini dress for sweater lovers. Crafted with a substantial yarn, its woven raised texture is adorned with a novelty stitch. The heav...

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    $132.00
    $132.00 - $132.00
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    $82.00
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  • Save 13% Save %
    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
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    $99.99

    Normal Brand Women's Fair Isle Surplice Hoodie

    Crane's Country Store
    Low stock

    This hoodie features a timeless novelty fair isle print in classic colors, adding charm to your winter wardrobe. This 100% cotton hoodie offers a s...

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    $115.00
    $115.00 - $115.00
    $115.00
    $99.99
    $99.99 - $99.99
    $99.99
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  • $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00

    Normal Brand The Garret Weekend Bag

    Crane's Country Store
    Low stock

    Our waxed canvas bag, with leather finishes, is designed to carry everything you need for the weekend. Inspired by our buddy and photographer, Garr...

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    $199.00 - $199.00
    $199.00
    $199.00 - $199.00
    $199.00
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    $96.00
    $96.00 - $96.00
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    $62.00
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    $62.00

    Normal Brand Women's Honeycomb Waffle Overshirt

    Crane's Country Store
    Low stock

    With an oversized fit and snap front closure, this overshirt is the ideal layering companion for the season. Made from our new Honeycomb Waffle fab...

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    $96.00
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    $62.00
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  • PIC_4_25f8d6c0-3960-4ccd-9e1c-4423d5674ed1_1500x@2x
    $65.00 - $65.00
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    The Normal Brand Men's Active Puremeso Print Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Active Puremeso Print Polo Jersey cotton fabric Stretchy athletic fit Chest patch pocket Bear embroidery and TNB engraved b...

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    $65.00 - $65.00
    $65.00
    $65.00 - $65.00
    $65.00
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    $58.00
    $58.00 - $58.00
    $58.00
    $44.00
    $44.00 - $44.00
    $44.00

    The Normal Brand Men's Slub Polo

    Crane's Country Store
    Low stock

    The Normal Brand Men's Slub Polo Available in eight colors Slub jersey Athletic true to size fit Chest pocket Garment dyed Engraved marled buttons ...

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    $58.00
    $58.00 - $58.00
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    $44.00
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  • PIC_3_a693f952-19f0-4d20-a27a-6cfc35baa391_1500x@2x.jpg
    Save 19% Save %
    $62.00
    $62.00 - $62.00
    $62.00
    $50.00
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    $50.00

    The Normal Brand Marilyn Knit Tanktop

    Crane's Country Store
    Low stock

    The Normal Brand Marilyn Knit Tanktop Hits at natural waist Scalloped bottom hem Mid-weight ribbed knit fabric Elastic waistband Normal Brand meta...

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    $62.00
    $62.00 - $62.00
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    $50.00
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  • Sold out
    $30.00 - $30.00
    $30.00
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    The Normal Brand Circle Hat

    Crane's Country Store
    Out of stock

    The Normal Brand Circle Hat 100% Polyester Performance UV fabric Damask woven patch Adjustable No-snag velcro closure Mid profile fit Structured A...

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    $30.00 - $30.00
    $30.00
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    Sold out
  • STUDIO_3_070d95b8-c402-45cd-bdd8-76ad0e6aefab_1500x@2x.jpg
    Sold out
    $98.00 - $98.00
    $98.00
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    $98.00

    The Normal Brand Logo Leggings

    Crane's Country Store
    Out of stock

    The Normal Brand Logo Leggings Available in black High-waisted full length legging Compression fit Wide branded waistband Bear logo on back left ca...

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    $98.00 - $98.00
    $98.00
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    $98.00
    Sold out
  • PIC_3_c88f6773-55e7-4cf8-8d2b-5929dc7c13c5_1500x@2x
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    $78.00
    $78.00 - $78.00
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    $59.00
    $59.00 - $59.00
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    The Normal Brand Ezra Crepe Cropped Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Cropped Shirt Relaxed camp collar Cropped length Boxy fit Short, fitted sleeves Softened Ezra crepe crinkle fabric Pea...

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    $78.00
    $78.00 - $78.00
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    $59.00
    $59.00 - $59.00
    $59.00
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  • PIC_3_4a86479a-eef3-45b0-b0f4-eef645e56e75_1500x@2x
    Save 25% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00

    The Normal Brand Ezra Crepe Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Ezra Crepe Camp Shirt Available in Cliff Rose Print Cut/fit detail Softened Ezra crepe crinkle fabric Fabric 100% viscose S2WE...

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    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00
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  • PIC_3_ec206e30-ec3a-4566-b697-399a2e3c1f77_1500x@2x
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    $122.00
    $122.00 - $122.00
    $122.00
    $92.00
    $92.00 - $92.00
    $92.00

    The Normal Brand Sonoran Slub Surplice Tank Dress

    Crane's Country Store
    Low stock

    The Normal Brand Sonoran Slub Surplice Tank Dress Available in Cayenne Floral Print Adjustable spaghetti strap mini dress Lightly textured print s...

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    $122.00
    $122.00 - $122.00
    $122.00
    $92.00
    $92.00 - $92.00
    $92.00
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  • PIC_3_b3ed52f7-8d2b-4250-a06d-72cec6768002_1500x@2x
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    $88.00
    $88.00 - $88.00
    $88.00
    $75.00
    $75.00 - $75.00
    $75.00

    The Normal Brand Kalo Wrap Top

    Crane's Country Store
    Low stock

    The Normal Brand Kalo Wrap Top Available in Ivory Hits at natural waist Cuffed sleeves Kalo puckered double cloth gauze Adjustable bottom band wit...

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    $88.00
    $88.00 - $88.00
    $88.00
    $75.00
    $75.00 - $75.00
    $75.00
    Save 15% Save %
  • PIC_3_0e3fddf3-bdb2-4cd5-9fb4-8d024048496e_1500x@2x.jpg
    Save 25% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00

    The Normal Brand Freshwater Square Neck Tank

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Square Neck Tank Available in Oasis Cayenne Hits at natural waist Smocked back Textured, lightweight fabric with voile...

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    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00
    Save 25% Save %
  • Save 25% Save %
    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00

    The Normal Brand Women's Freshwater Camp Shirt

    Crane's Country Store
    Low stock

    The Normal Brand Freshwater Camp Shirt Skimmer length Lightweight, textured fabric Faux horn buttons Chest pocket Side slits at bottom hem Cuffed ...

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    $96.00
    $96.00 - $96.00
    $96.00
    $72.00
    $72.00 - $72.00
    $72.00
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  • kalo 1
    Save 30% Save %
    $110.00
    $110.00 - $110.00
    $110.00
    $77.00
    $77.00 - $77.00
    $77.00

    The Normal Brand Kalo Overalls

    Crane's Country Store
    Low stock

    Playful meets modern minimalism in these light-as-air Kalo overalls. We designed these overalls to bring a feminine touch to a historically utilita...

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    $110.00
    $110.00 - $110.00
    $110.00
    $77.00
    $77.00 - $77.00
    $77.00
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  • open knit
    PIC_1_ee2ec125-3b52-42e9-84a3-9a35e0d8095d_1500x@2x
    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00

    The Normal Brand Sierra Open Knit Button Down

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Open Knit Button Down Short sleeve, hits at elbow Boxy relaxed fit Open knit/see through crochet pattern Button-front clos...

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    $78.00 - $78.00
    $78.00
    $78.00 - $78.00
    $78.00
  • Save 50% Save %
    $98.00
    $98.00 - $98.00
    $98.00
    $49.00
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    $49.00

    The Normal Brand Sierra Hoodie

    Crane's Country Store
    Low stock

    The Normal Brand Sierra Hoodie Available in Ivory Relaxed, boxy fit Open-knit crochet Kangaroo pocket Drawstring closure Ribbed hem and cuffs Fabri...

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    $98.00
    $98.00 - $98.00
    $98.00
    $49.00
    $49.00 - $49.00
    $49.00
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